|By George Mashini||
|April 1, 2013 09:00 AM EDT||
If you're not convinced the hype around Big Data is entirely justified, consider the following statistics: in the time it takes an average person to read this article, 72 petabytes of data (that's 72 x 1015 if you're counting) will have been added to the global information pool. Each hour, Walmart processes more than 1 million customer transactions, logging data into databases estimated to contain more than 2.5 petabytes of data - the equivalent of 167 times the information contained in all the books in the U.S. Library of Congress. Facebook uploads 500 terabytes of new information daily. The volume of global business data generated is doubling every 1.2 years.
The Big Data phenomenon is real. It's happening in every sector of the economy, from government to education to private business. In addition to the oft-cited storage, security and analysis questions Big Data brings, it also has an unprecedented opportunity to impact your company and its mobile strategy.
The explosion of mobile device use among business users, for example, is often cited by analysts as one of the main sources of today's data explosion. IT analyst firm Gartner predicts that by 2015 mobile phones will outnumber PCs as the most popular web access devices. Users with the ability to capture date on mobile devices, through bar codes, GPS apps, QR readers, or manual input, have greatly contributed to the growing data stream.
Big Data and mobility share much more than a cause and effect relationship or places on Gartner's list of top 2013 technology trends. They are linked in ways that offer game-changing value-creation opportunities to companies that effectively tie the collection of information to the delivery of real-time decision support to mobile executives. While members of the executive and IT teams continue the debate over data storage options, methods of securing and managing privacy concerns around customer data continue to linger. Mobility executives also face their own set of unique Big Data challenges including the best ways to analyze the dramatically expanding information flow.
If managed correctly, leveraging Big Data as a key component of your mobile development strategy can pay off in increased sales, better corporate performance and improved efficiency. If not properly managed, you'll simply be contributing to the $900 billion in information overload costs industries suffer every year.
More important, it's not just about Big Data, it's about getting the right data into the hands of the right person, at the right time. That means having the strategy, applications and tools necessary to ensure efficient two-way interaction between remote workers and their corporate data systems.
The core of the Big Data promise is developing a strategy that delivers key real-time information to remote users and allows them to access the specific information they need to perform critical tasks, i.e., prep for a sales call, manage a customer issue or drive a critical business decision. Keeping these same remote users insulated from extraneous information that is out of date or unnecessary must also be a part of an effective mobile data management strategy.
How you build mobility solutions that combine multiple data sets into a single usable data-driven application could make the difference between the critical app sales depends on and the one that is abandoned as irrelevant or too difficult to use. Recent studies have shown that sales reps access data from as many as 15 different sources to collect valuable information about contacts and prospects. And a significant majority of executives believe that their sales reps miss opportunities because they can't keep up with this information.
At the other extreme, forcing mobile sales executives to wade through seemingly endless emails and data streams to extract the specific information that could really make a business difference - that the customer has just been placed on credit hold and new sales orders are suspended, for example, or that the next appointment of the day has just cancelled allowing more sales time opportunity with the current prospect - can create equal challenges.
It's not just sales and customer support personnel who benefit from an effective mobile data strategy. Imagine a remote inventory manager with the ability, when alerted in real time to the fact that a key supplier just failed to make delivery on a needed component, to trigger alternative sourcing strategies that would keep the production lines moving and avoid disruption of product delivery. Or the executive, when presented with real-time analysis of poor operating performance in a region, can reach across time zones from a mobile device to make an emergency conference call to implement corrective action. In fact, 63% of executives in a recent SAS/Economist survey said having the ability to rapidly process information is having a significant impact on their strategic decision making ability.
The key to all of the above scenarios is, again, having the right data at hand, delivered on the right device (which is most often defined as the device of choice of the mobile user) without forcing the user to do their own data mining. Accomplishing this requires a mobile strategy that:
- Accounts for an increasing volume of data input sources
- Provides the flexibility to alter application functionality based on user input
- Strikes the appropriate balance between user access and maintaining data security at the enterprise level
- Maintains a rapid mobile application development process
As you consider how the convergence of Big Data and mobile will impact you in the months ahead, here are five things that might help keep you on the right path as you develop and implement a longer-term strategy:
- Analyze the data streams - look at all potential sources of data to separate what data is being captured, what is stored and what is being constantly updated.
- Identify all internal business information needs - start by taking a classic BI approach of identifying what each business organization needs to improve decision-making and competitive advantage.
- Map the connection points to find data synergies - you most likely will be able to solve your organization's Big Data challenge in a single strategy but identifying overlapping needs can help establish priorities.
- Make this a long-term strategy with regular evaluation milestones - this will allow you to focus on what can be delivered in the near term without sacrificing longer term objectives and should improve the chances of your plan paying off in real value.
- Don't overlook the chance to leverage mobile workers as collection points. While getting the right information to remote workers should be a priority, the best strategies deploy a two-way approach that enables easy real-time updating of critical information from mobile users.
Big Data, like mobility, is not a trend or a passing fad; it's a fundamental element of 21st century business operations. Effectively organizing and delivering the results of that analysis to today's mobile management teams must have a place on every mobile and IT executive's priority list.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
Oct. 31, 2014 07:15 PM EDT Reads: 2,114
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
Oct. 31, 2014 06:30 PM EDT Reads: 2,187
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,300+ on-premise and cloud deployments in 25+ countries and provides the same advanced BPM feature set as J2EE vendors like IBM and Appian for the Microsoft .NET native environment. AgilePoint customer...
Oct. 31, 2014 05:00 PM EDT Reads: 1,303
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
Oct. 31, 2014 04:00 PM EDT Reads: 1,617
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Oct. 31, 2014 03:00 PM EDT Reads: 1,971
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people’s real needs and desires.
Oct. 31, 2014 02:00 PM EDT Reads: 1,837
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Oct. 31, 2014 09:00 AM EDT Reads: 1,710
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
Oct. 31, 2014 09:00 AM EDT Reads: 3,390
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Oct. 31, 2014 09:00 AM EDT Reads: 2,346
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
Oct. 31, 2014 08:45 AM EDT Reads: 2,009
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Oct. 31, 2014 07:00 AM EDT Reads: 1,676
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Oct. 30, 2014 05:30 PM EDT Reads: 2,224
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Oct. 30, 2014 05:30 PM EDT Reads: 1,480
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
Oct. 30, 2014 02:00 PM EDT Reads: 2,619
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 30, 2014 12:15 PM EDT Reads: 2,089
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
Oct. 30, 2014 12:00 PM EDT Reads: 1,784
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Oct. 30, 2014 11:00 AM EDT Reads: 2,205
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Oct. 30, 2014 08:00 AM EDT Reads: 1,643
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Oct. 30, 2014 07:30 AM EDT Reads: 2,315
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Oct. 29, 2014 02:15 PM EDT Reads: 2,088