Welcome!

Java IoT Authors: Elizabeth White, Sematext Blog, Pat Romanski, Carmen Gonzalez, Xenia von Wedel

News Feed Item

Bunchball Founder Rajat Paharia's Book "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement With Big Data and Gamification" Available June 18

The Father of Gamification Reveals New Insights About How Companies Can Leverage Big Data and Gamification to Create Enduring Loyalty

REDWOOD CITY, CA -- (Marketwired) -- 06/10/13 -- Bunchball Founder and Chief Product Officer Rajat Paharia is helping companies win the battle for loyalty with "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification," a new book available June 18 from McGraw-Hill.

Paharia, recognized worldwide as the father of gamification, has been an evangelist for the industry since he started Bunchball in 2005. His new book encapsulates nearly a decade of insights learned from helping Fortune 1,000 companies implement successful gamification strategies. Loyalty 3.0 explores the concepts Paharia has spent his career defining, including how today's leading companies can use big data, the latest science on human motivation and gamification to cultivate loyalty that is meaningful and sustainable.

Loyalty 3.0 also discusses the converging market trends that are transforming the notion of loyalty and making it critically important for companies to evolve their thinking about what "loyalty" actually means. Paharia explains how the loyalty programs of the past have become outdated and ineffective, as digitally adept consumers have grown savvier about how companies market to them, and as a result have become less loyal to specific brands. From there, Paharia delves into a discussion about how companies can use big data to implement gamification strategies that add tangible value to their businesses. He explains how everyone who comes into contact with businesses -- customers, employees and partners -- generates data from each behavior and interaction. By capturing and understanding this data and pairing it with the latest research on human motivation and gamification, companies can drive increased engagement and enduring loyalty, Loyalty 3.0.

Paharia goes on to explain that companies who embrace and implement Loyalty 3.0 fundamentals will be able to cut through the noise of daily deals, tweets and other distractions to inspire customers, employees and partners to join, participate, perform, share, learn and collaborate more.

"Loyalty 3.0 is about marshaling the very technologies that are helping to defeat current loyalty programs and turning them into a secret weapon for creating loyalty that lasts," said Paharia. "Loyalty 3.0 is a guide to help companies understand how to do this through gamification, an approach to motivating behavior so crucial to business success that someday it will just be called 'good design.' I wrote this book to help innovators see how they can harness the motivational power of gamification and loyalty to drive meaningful results and a competitive advantage for their business."

Real-world case studies from numerous globally known brands, including Ford, Kraft and Adobe are detailed in Loyalty 3.0, offering readers an industry-first look at gamification best practices and successful strategies. Loyalty 3.0 outlines the techniques companies can use to increase engagement with customers, as well as motivate employees to become more highly trained, make more frequent use of social collaboration networks and achieve personal or departmental goals. By offering a roadmap to gamification best practices, Paharia opens the door to companies everywhere, inviting them to discover how they can use Loyalty 3.0 techniques to create productive employees, motivated partners and dedicated customers.

"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data and gamification -- building on these concepts through real-world case studies that bring the combinations to life -- and finishing with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life," said Brad Smith, president and CEO of Intuit.

Loyalty 3.0 readers will learn:

  • Why current loyalty programs are failing to generate the loyalty businesses really want.
  • The five intrinsic motivators that organizations can use to shape the behaviors of customers, employees, partners and social communities.
  • Specific ways companies are using big data to drive business results -- from encouraging customers to buy more, to motivating employees to perform better, to encouraging community members contribute quality content and share their expertise.
  • How gamification serves as the Loyalty 3.0 engine, fueled by motivational science and big data.
  • The steps every company must take to implement a successful "Loyalty 3.0" program.

Readers can preorder their copy at www.loyalty30.com. Reviewers and bloggers can access a pre-release copy via NetGalley.

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...