Java IoT Authors: Ruxit Blog, Elizabeth White, Carmen Gonzalez, Yeshim Deniz, TJ Randall

News Feed Item

Bunchball Founder Rajat Paharia's Book "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement With Big Data and Gamification" Available June 18

The Father of Gamification Reveals New Insights About How Companies Can Leverage Big Data and Gamification to Create Enduring Loyalty

REDWOOD CITY, CA -- (Marketwired) -- 06/10/13 -- Bunchball Founder and Chief Product Officer Rajat Paharia is helping companies win the battle for loyalty with "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification," a new book available June 18 from McGraw-Hill.

Paharia, recognized worldwide as the father of gamification, has been an evangelist for the industry since he started Bunchball in 2005. His new book encapsulates nearly a decade of insights learned from helping Fortune 1,000 companies implement successful gamification strategies. Loyalty 3.0 explores the concepts Paharia has spent his career defining, including how today's leading companies can use big data, the latest science on human motivation and gamification to cultivate loyalty that is meaningful and sustainable.

Loyalty 3.0 also discusses the converging market trends that are transforming the notion of loyalty and making it critically important for companies to evolve their thinking about what "loyalty" actually means. Paharia explains how the loyalty programs of the past have become outdated and ineffective, as digitally adept consumers have grown savvier about how companies market to them, and as a result have become less loyal to specific brands. From there, Paharia delves into a discussion about how companies can use big data to implement gamification strategies that add tangible value to their businesses. He explains how everyone who comes into contact with businesses -- customers, employees and partners -- generates data from each behavior and interaction. By capturing and understanding this data and pairing it with the latest research on human motivation and gamification, companies can drive increased engagement and enduring loyalty, Loyalty 3.0.

Paharia goes on to explain that companies who embrace and implement Loyalty 3.0 fundamentals will be able to cut through the noise of daily deals, tweets and other distractions to inspire customers, employees and partners to join, participate, perform, share, learn and collaborate more.

"Loyalty 3.0 is about marshaling the very technologies that are helping to defeat current loyalty programs and turning them into a secret weapon for creating loyalty that lasts," said Paharia. "Loyalty 3.0 is a guide to help companies understand how to do this through gamification, an approach to motivating behavior so crucial to business success that someday it will just be called 'good design.' I wrote this book to help innovators see how they can harness the motivational power of gamification and loyalty to drive meaningful results and a competitive advantage for their business."

Real-world case studies from numerous globally known brands, including Ford, Kraft and Adobe are detailed in Loyalty 3.0, offering readers an industry-first look at gamification best practices and successful strategies. Loyalty 3.0 outlines the techniques companies can use to increase engagement with customers, as well as motivate employees to become more highly trained, make more frequent use of social collaboration networks and achieve personal or departmental goals. By offering a roadmap to gamification best practices, Paharia opens the door to companies everywhere, inviting them to discover how they can use Loyalty 3.0 techniques to create productive employees, motivated partners and dedicated customers.

"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data and gamification -- building on these concepts through real-world case studies that bring the combinations to life -- and finishing with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life," said Brad Smith, president and CEO of Intuit.

Loyalty 3.0 readers will learn:

  • Why current loyalty programs are failing to generate the loyalty businesses really want.
  • The five intrinsic motivators that organizations can use to shape the behaviors of customers, employees, partners and social communities.
  • Specific ways companies are using big data to drive business results -- from encouraging customers to buy more, to motivating employees to perform better, to encouraging community members contribute quality content and share their expertise.
  • How gamification serves as the Loyalty 3.0 engine, fueled by motivational science and big data.
  • The steps every company must take to implement a successful "Loyalty 3.0" program.

Readers can preorder their copy at www.loyalty30.com. Reviewers and bloggers can access a pre-release copy via NetGalley.

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...