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Edge Dynamics to Host Best Practices Webinar for Life Sciences Manufacturers

Industry Experts Will Address Best Practices for Building a Successful Demand-Driven Enterprise

REDWOOD CITY, Calif., Sept. 12 /PRNewswire/ -- Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, today announced that it will host a Best Practice Webinar for life sciences manufacturers titled "Get Real with the Demand-Driven Enterprise," which will feature industry experts from AMR Research and Accenture (ACN). The webinar will be held on Thursday, September 21, 2006 from 1:00PM - 2:00PM EDT and will be presented by Roddy Martin, vice president and general manager of AMR Research, and Jamie Hintlian, a supply chain practice partner for health and life sciences at Accenture. The two experts will discuss the business value of creating a "demand-driven enterprise" (DDE) to drive stronger corporate performance and improved patient safety within the life sciences industry. Greg Cathcart, Edge Dynamics' vice president and general manager, life sciences industry, will host the webinar.

As part of this webinar, Martin and Hintlian will show life science manufacturers how they can leverage channel commerce management solutions to improve channel inventory visibility and control, providing the first step in building a demand-driven enterprise. "As pressure on productivity and costs increase, manufacturers are moving to demand-driven business models for help," said Hussain Mooraj and Roddy Martin in the June 2006 AMR Research article, "Pharmaceutical and Life Sciences Industry Overview." The webinar will address the importance of being demand-driven, how to achieve being demand-driven, and how software solutions, such as Edge Dynamics CCM, can help life sciences manufacturers succeed by embracing a demand-driven approach to business practices.

Who: Interact with supply chain experts Roddy Martin and Jamie Hintlian as they discuss best practices for creating a demand-driven enterprise in the life sciences industry.

-- Roddy Martin is vice president and general manager of AMR Research (http://www.amrresearch.com/), the number one advisory firm focused on supply chain, enterprise applications, and next-generation infrastructure. In his 27 years of experience in analyzing the consumer/supplier channel, Martin completed extensive research on the market demand for pharmaceutical, life sciences, and consumer products. He was also pivotal in the development of the AMR Research demand-driven supply chain model. Martin has spoken at numerous national and international trade conferences in the life sciences and supply chain industry. -- Jamie Hintlian is the lead partner for Accenture's Health & Life Sciences Supply Chain practice. He works with firms across the pharmaceutical and medical products value chain to improve supply planning, channel management, manufacturing, distribution, warehousing, procurement and customer service performance, as well as regulatory compliance. Hintlian is currently leading Accenture's pharmaceutical Electronic Product Code (EPC) and ePedigree industry program and led the Pharma EPC Jumpstart project, implementing RFID technology across the manufacturer/wholesaler/retail pharmacy supply chain. He has worked closely with the FDA on matters of regulatory policy, as well as how the industry and government can work more collaboratively. Hintlian has also led collaborative supply chain programs between manufacturers and distributors in such areas as inventory management agreements and fee for service business models.

What: Best Practices Webinar: Get Real with the Demand-Driven Enterprise, the second in a series of best practice webinars focused on strategies and technologies to help manufacturers gain greater value from their channel commerce. Attendees of this webinar will learn:

-- The definition of a demand-driven enterprise -- Why building a demand-driven enterprise is a valuable strategy for life sciences manufacturers -- Key steps for attaining the status of a demand-driven life science enterprise When: Thursday, September 21st, 2006, from 1:00PM - 2:00PM EDT

Where: Register to attend this FREE webinar at http://www.edgedynamics.com/Webinars/060921DDE .

Edge Dynamics will announce future installments of the Best Practice Webinar Series through its website at http://www.edgedynamics.com/ .

About Edge Dynamics

Edge Dynamics is the pioneer and leading provider of channel commerce management (CCM) solutions to the life sciences industry. Edge Dynamics uniquely provides on-premise and hosted solutions that enable manufacturers to optimize their transaction stream processing to address critical business challenges in the areas of operations performance, regulatory compliance, and brand integrity. Deployed at leading pharmaceutical manufacturers, the Edge Dynamics solution currently optimizes more than $100 billion in annual channel revenues. Edge Dynamics has offices in Redwood City, Calif. and Philadelphia, Pa. For more information, visit http://www.edgedynamics.com/ , send email to [email protected], or call (866) 737-EDGE.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With more than 133,000 people in 48 countries, the company generated net revenues of US$15.55 billion for the fiscal year ended Aug. 31, 2005. Its home page is http://www.accenture.com/ .

NOTE: Edge Dynamics and the Edge Dynamics logo are trademarks of Edge Dynamics, Inc. in the United States and other countries. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.

Edge Dynamics, Inc.

CONTACT: Scott Bauman of Greenough Communications, +1-617-275-6518, or
[email protected]

Web site: http://www.edgedynamics.com/

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