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Jeremy Geelan's Social Computing Blog: "Defining Web 2.0...And Then Acting On It"

Is Troy Angrignon the Mark Knopler of Web 2.0?

Mark Knopfler once said, "I don't like definitions, but if there is a definition of freedom, it would be when you have control over your reality to transform it, to change it, rather than having it imposed upon you. You can't really ask for more than that." Anyone with that kind of gift for succinctness ought to be let loose on defining "Web 2.0"!

Until though the genius behind Dire Straits catches up with this Social Computing Blog, we must look elsewhere for a working definition, and where better to look that the inspirational "Web 2.0 Manifesto" released last month by Troy Angrignon with Nick Kellet, Gary Ralston, Ean Jackson, & Matthew Fessenden? 

Here is Angrignon's stab at a definition, and I must say I like it:

"Web 2.0 is a group of economically, socially, and technologically driven changes in attitudes, tools, and applications that are allowing the Web to become the next platform for communication, collaboration, community, and cumulative learning."

What I like too about this Manifesto (not a word I'd have used myself, this being more a high-level White Paper on Web 2.0 than it is a "manifesto" -- which, after all, suggests a more political document, one with an agenda rather than, as here, a document tha offers high-quality analysis and Action Points) is that every one of its twenty-seven pages is saturated with a sense of real-world business.

Its formal title, "Web 2.0: Strategies and Lessons for Business Leaders," is not an over-statement. What the authors strive to do, and in my view they succeed, is to deal with all the aspects that most interest the business community, such as " Is it REAL or it is all just HYPE?" and "How do you apply Web 2.0 thinking to YOUR business?"

Here is my favorite part of all...it's the very final part:

What do you do on MONDAY morning?

  • Expand your awareness of what is possible. Reading this manifesto was a good start. Join in the conversation on the web.
  • Befriend a 20-year-old guide. Find somebody who lives a Web 2.0 existence and learn from them.
  • Begin trying and using Web 2.0 tools. Read or write a blog. Look up the lists of top Web 2.0 applications and test them out. Try to "get them."
  • Analyze your business, industry, and market. Look for the core assumptions that have always been true. Are they still true?
  • Brainstorm with your team a list of ways that you might use Web 2.0 thinking to break those core assumptions...before somebody else does.
  • Re-examine your business goals. Knowing what you know now, what could you now achieve that you couldn't before?
  • Build your own Web 2.0 strategy that will help you more quickly achieve your business goals.
  • ACT! Do it now. Test. Fail. Learn. Adapt. Repeat.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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