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Jeremy Geelan's Social Computing Blog: "Defining Web 2.0...And Then Acting On It"

Is Troy Angrignon the Mark Knopler of Web 2.0?
By Jeremy Geelan
Article Rating:
September 25, 2006 08:45 AM EDT
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 19,034
Mark Knopfler once said, "I don't like definitions, but if there is a definition of freedom, it would be when you have control over your reality to transform it, to change it, rather than having it imposed upon you. You can't really ask for more than that." Anyone with that kind of gift for succinctness ought to be let loose on defining "Web 2.0"!

Until though the genius behind Dire Straits catches up with this Social Computing Blog, we must look elsewhere for a working definition, and where better to look that the inspirational "Web 2.0 Manifesto" released last month by Troy Angrignon with Nick Kellet, Gary Ralston, Ean Jackson, & Matthew Fessenden? 

Here is Angrignon's stab at a definition, and I must say I like it:

"Web 2.0 is a group of economically, socially, and technologically driven changes in attitudes, tools, and applications that are allowing the Web to become the next platform for communication, collaboration, community, and cumulative learning."

What I like too about this Manifesto (not a word I'd have used myself, this being more a high-level White Paper on Web 2.0 than it is a "manifesto" -- which, after all, suggests a more political document, one with an agenda rather than, as here, a document tha offers high-quality analysis and Action Points) is that every one of its twenty-seven pages is saturated with a sense of real-world business.

Its formal title, "Web 2.0: Strategies and Lessons for Business Leaders," is not an over-statement. What the authors strive to do, and in my view they succeed, is to deal with all the aspects that most interest the business community, such as " Is it REAL or it is all just HYPE?" and "How do you apply Web 2.0 thinking to YOUR business?"

Here is my favorite part of all...it's the very final part:

What do you do on MONDAY morning?

  • Expand your awareness of what is possible. Reading this manifesto was a good start. Join in the conversation on the web.
  • Befriend a 20-year-old guide. Find somebody who lives a Web 2.0 existence and learn from them.
  • Begin trying and using Web 2.0 tools. Read or write a blog. Look up the lists of top Web 2.0 applications and test them out. Try to "get them."
  • Analyze your business, industry, and market. Look for the core assumptions that have always been true. Are they still true?
  • Brainstorm with your team a list of ways that you might use Web 2.0 thinking to break those core assumptions...before somebody else does.
  • Re-examine your business goals. Knowing what you know now, what could you now achieve that you couldn't before?
  • Build your own Web 2.0 strategy that will help you more quickly achieve your business goals.
  • ACT! Do it now. Test. Fail. Learn. Adapt. Repeat.



Published September 25, 2006 – Reads 19,034
Copyright © 2006 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.

More Stories By Jeremy Geelan

Jeremy Geelan is President & COO of Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of Cloud Expo's "Power Panels" on SYS-CON.TV.

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Most Recent Comments
Craig Tobias 05/11/08 04:54:47 PM EDT

I hear a lot of discussion around defining Web 2.0; I think simpler definition is better such as “user based collaboration and content generation”. There are a number of people who want a clear cut definition on exactly what Web 2.0 is and everything encompassed by Web 2.0. This is analogous to asking for a list of every animal that exist now or has ever exist before they are willing to talk about dogs or buffalo. Even today new species are being discovered. If I may barrow the famous words of the late Supreme Court Justice Potter Steward, “I may not be able to fine it, but I know it when I see it.” Web 2.0 is still growing and evolving this is why it is still so hard to define.

The biggest issue facing Web 2.0 is not technology. Most of the technology used in Web 2.0 has been around for quite some time. It is the application of this technology which is special. Here is the analogy I use for those who say that there is nothing new in Web 2.0. Using this approach one could argue that there is no such thing as a democratic state. That before the 1700s there were people, states, and governments and democracy is just made of these three elements. Well, we know that it is not the elements but their application which is different.

Craig Tobias
Solutions Architect
Cisco Systems.
Additionally 09/25/06 05:26:54 AM EDT

Here are 10 more definitions that Richard MacManus has collected:

John Battelle (talking about upcoming conferences): "eTech is where the seeds of new and interesting technologies are first discovered, whilst Web 2.0 is where they take root in the soil of business."

Kingsley Idehen: "...a Point of Presence on the Web for exposing of invoking Web Services and/or Syndicating or Subscribing to XML based content."

Wirearchy: "According to the experts, Web 2.0 is on its way to the workplace soon - it's an infrastructure that's decentralized and more open than that which exists today."

Jon Udell (as quoted in a classic essay by Tim O'Reilly): "Don't think of the Web as a client-server system that simply delivers web pages to web servers. Think of it as a distributed services architecture, with the URL as a first generation 'API' for calling those services."

The World 2 Come (talking about the Web 2.0 Conference in October 04): "The conference will debut with the theme of 'The Web as Platform,' exploring how the Web has developed into a robust platform for innovation across many media and devices - from mobile to television, telephone to search."

Deep Green Crystals: "The next generation of web applications will leverage the shared infrastructure of the web 1.0 companies like EBay, Paypal, Google, Amazon, and Yahoo, not just the 'bare bones transit' infrastructure that was there when we started..."

Jeff Bezos: "web 2.0...is about making the Internet useful for computers."

computeruser.com: "Yesterday's challenge of producing elegant and database-driven Web sites is being replaced by the need to create Web 2.0 'points of presence'"

Adam Rifkin: "They don't see that the power of Weblications is that "simplicity and flexibility beat optimization and power in a world where connectivity is key", as Adam Bosworth put it."

Mitch Kapor: "The web browser and the infrastructure of the World Wide Web is on the cusp of bettering its aging cousin, the desktop-based graphical user interface for common PC applications."