Welcome!

Java IoT Authors: Zakia Bouachraoui, Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz

Related Topics: Java IoT, Microservices Expo, Microsoft Cloud, Open Source Cloud, Machine Learning , Agile Computing

Java IoT: Article

Continuous Integration, Continuous Deployment and Continuous Feedback

Developing products the smart way

Context
At Usersnap we spend a lot of time thinking about optimizing the developer workflow. With great tech startups helping us with our tests, and Continuous Integration, we want to add Continuous Feedback to the dev checklist. Fortunately we don't need to stress the importance of receiving feedback from clients, co-workers and users before, during and after your development process. Let's move on to the how.

The Build-Measure-Learn-Workflow
We have all read Eric Ries' The Lean Startup - or at least we say we did - and its call for agile product development and validated learning. Figuring out what to build (next), instead of spending months, sometimes years, perfecting a product without ever showing the product to the prospective customer, it's all about developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. Lean is about putting a process, a methodology around the development of your product. Core component is the build-measure-learn feedback loop.

The Feedback Loop - Build, Measure, Learn

Say you're a startup about to launch a new product or improve on an existing product. After a period of competitor research, as well as market research, you're ready for an (informed!) brainstorm on what problem you're trying to solve, for whom and how.

After collecting the ideas of your team, you (together) pick the one with most potential, or filter until you've constructed a clear strategy combining elements of the best ideas. Make sure you're not building everything for everyone, it's called minimum viable product for a reason. No feature freaking!

Next you'll build your MVP. Here, done is better than perfect. Don't forget we're building a prototype, to test if the product resonates with our users and / or potential customers. To test if development and communication are still on the same page, we recommend regular feedback rounds. Both development and marketing/communication should keep in mind that they should not add extra features in this stage.

Once development is done and copy is in place, it's time to open up your product or feature to the world. Measuring engagement, interaction, retention and possibly even mentions on social media, you collect data to test your initial hypothesis. Do people really need your product / this feature? Would they pay for it? Do they use it in the way you had expected?

Collect all the data you can get your hands on and make sure to share it with your team. Together you minimize the chance of coming to biased conclusions. With the data fresh in mind, you can then improve on your ideas (or skip a certain feature as a whole, if it doesn't look like it's ever going to pay off) and enter the feedback loop for a second time. And a third time. And... Making small iterations at a speedy pace.

Release new features in small iterations

Usersnap has a constant reminder of how they should publish small iterations, on their white board

Continuous Deployment
Continuous Deployment
allows you to speed up this process even more, as you'll collect real user data. At Usersnap, we're no big fans of test panels. We believe that after you've done 3 user experience tests, you're basically a UX expert and you don't have this fresh outlook on an application anymore. Many startups copy best practice sign-up funnels and your tester will recognize these. You'll not get qualitative feedback from actual users struggling with the sign up form and you will definitely ask yourself why - once your site is online - the bounce rate on the register page is so high.

Worse even, the tester might not even be interested in the product, and therefor engage in a completely different way than a potential customer would.

Continuous Feedback
For every step of this build-measure-learn cycle, you need feedback. Both from your customers or users - ever thought about inviting them to your office and look over their shoulder while they use your product? - and from your team members, especially when you're a distributed company and it's hard to plan pairing sessions due to different timezones.

Don't ever economize on feedback and user input. Remember: this is where ‘the corporations' fail, building stuff that people don't need. Rather: select, build, measure, improve, and keep the pace!

Continuous everything
Ever too often companies build products without researching the field they're entering, or if there's a need for their tool or service. Only to then go on and release it, without ever testing the use case. Without proper understanding of who your prospective customer is and what he wants, how are you ever going to build a sustainable business?

Following the build-measure-learn feedback loop, as described in The Lean Startup, and making feedback a crucial part of your workflow, you'll be able to move forward fast, building great products for great customers.

Happy developing!


This is a guest blog post by Floor Drees about Product Management and Product Development. Let us know in the comments if this is content you enjoy reading. If so, we will provide more articles about it in the future!

Floor is Head of Communication at Usersnap.com. Usersnap is "reinventing the way team members, visitors and clients give feedback, enabling you to see what your customers see. Comprehensible feedback and visualized customer request make endless email-loops a thing of the past. Start getting actionable feedback today!"

Continuous Integration, Continuous Deployment, Continuous Feedback

More Stories By Manuel Weiss

I am the cofounder of Codeship – a hosted Continuous Integration and Deployment platform for web applications. On the Codeship blog we love to write about Software Testing, Continuos Integration and Deployment. Also check out our weekly screencast series 'Testing Tuesday'!

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.