Welcome!

Java IoT Authors: Pat Romanski, Carmen Gonzalez, Elizabeth White, Liz McMillan, Yeshim Deniz

Related Topics: Java IoT, Microservices Expo, Microsoft Cloud, Open Source Cloud, IoT User Interface, Agile Computing

Java IoT: Article

Continuous Integration, Continuous Deployment and Continuous Feedback

Developing products the smart way

Context
At Usersnap we spend a lot of time thinking about optimizing the developer workflow. With great tech startups helping us with our tests, and Continuous Integration, we want to add Continuous Feedback to the dev checklist. Fortunately we don't need to stress the importance of receiving feedback from clients, co-workers and users before, during and after your development process. Let's move on to the how.

The Build-Measure-Learn-Workflow
We have all read Eric Ries' The Lean Startup - or at least we say we did - and its call for agile product development and validated learning. Figuring out what to build (next), instead of spending months, sometimes years, perfecting a product without ever showing the product to the prospective customer, it's all about developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. Lean is about putting a process, a methodology around the development of your product. Core component is the build-measure-learn feedback loop.

The Feedback Loop - Build, Measure, Learn

Say you're a startup about to launch a new product or improve on an existing product. After a period of competitor research, as well as market research, you're ready for an (informed!) brainstorm on what problem you're trying to solve, for whom and how.

After collecting the ideas of your team, you (together) pick the one with most potential, or filter until you've constructed a clear strategy combining elements of the best ideas. Make sure you're not building everything for everyone, it's called minimum viable product for a reason. No feature freaking!

Next you'll build your MVP. Here, done is better than perfect. Don't forget we're building a prototype, to test if the product resonates with our users and / or potential customers. To test if development and communication are still on the same page, we recommend regular feedback rounds. Both development and marketing/communication should keep in mind that they should not add extra features in this stage.

Once development is done and copy is in place, it's time to open up your product or feature to the world. Measuring engagement, interaction, retention and possibly even mentions on social media, you collect data to test your initial hypothesis. Do people really need your product / this feature? Would they pay for it? Do they use it in the way you had expected?

Collect all the data you can get your hands on and make sure to share it with your team. Together you minimize the chance of coming to biased conclusions. With the data fresh in mind, you can then improve on your ideas (or skip a certain feature as a whole, if it doesn't look like it's ever going to pay off) and enter the feedback loop for a second time. And a third time. And... Making small iterations at a speedy pace.

Release new features in small iterations

Usersnap has a constant reminder of how they should publish small iterations, on their white board

Continuous Deployment
Continuous Deployment
allows you to speed up this process even more, as you'll collect real user data. At Usersnap, we're no big fans of test panels. We believe that after you've done 3 user experience tests, you're basically a UX expert and you don't have this fresh outlook on an application anymore. Many startups copy best practice sign-up funnels and your tester will recognize these. You'll not get qualitative feedback from actual users struggling with the sign up form and you will definitely ask yourself why - once your site is online - the bounce rate on the register page is so high.

Worse even, the tester might not even be interested in the product, and therefor engage in a completely different way than a potential customer would.

Continuous Feedback
For every step of this build-measure-learn cycle, you need feedback. Both from your customers or users - ever thought about inviting them to your office and look over their shoulder while they use your product? - and from your team members, especially when you're a distributed company and it's hard to plan pairing sessions due to different timezones.

Don't ever economize on feedback and user input. Remember: this is where ‘the corporations' fail, building stuff that people don't need. Rather: select, build, measure, improve, and keep the pace!

Continuous everything
Ever too often companies build products without researching the field they're entering, or if there's a need for their tool or service. Only to then go on and release it, without ever testing the use case. Without proper understanding of who your prospective customer is and what he wants, how are you ever going to build a sustainable business?

Following the build-measure-learn feedback loop, as described in The Lean Startup, and making feedback a crucial part of your workflow, you'll be able to move forward fast, building great products for great customers.

Happy developing!


This is a guest blog post by Floor Drees about Product Management and Product Development. Let us know in the comments if this is content you enjoy reading. If so, we will provide more articles about it in the future!

Floor is Head of Communication at Usersnap.com. Usersnap is "reinventing the way team members, visitors and clients give feedback, enabling you to see what your customers see. Comprehensible feedback and visualized customer request make endless email-loops a thing of the past. Start getting actionable feedback today!"

Continuous Integration, Continuous Deployment, Continuous Feedback

More Stories By Manuel Weiss

I am the cofounder of Codeship – a hosted Continuous Integration and Deployment platform for web applications. On the Codeship blog we love to write about Software Testing, Continuos Integration and Deployment. Also check out our weekly screencast series 'Testing Tuesday'!

@ThingsExpo Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...