Welcome!

Java IoT Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Chris Schwarz

Related Topics: Containers Expo Blog, Java IoT, Microservices Expo, Microsoft Cloud, Cloud Security, @BigDataExpo

Containers Expo Blog: Blog Post

Brainrules: a Different Kind of Attachment

If you are looking at new ways to architect your network, take a step outside the box. Understand what your customers need

I don't read nearly as much as I should. On plane rides I tend to grab a Vince Flynn, James Patterson or David Baldacci, they are usually enough to entertain me on the way there and back. One of the more interesting books I have read in recent years that does not include murderers, spies and explosions, is "Brainrules" by John Medina. A rather good leadership seminar at my previous employer had this on its reading list, and I tore through it.

Brain ScanJohn Medina is a molecular biologist and in his book he describes how our brain works by breaking it down into several areas, each describing a major function of the brain, coupled with some suggestions on how to improve or impact that function after understanding how it works. There are many fascinating facts and studies in the book, but two specific items stuck with me. One, the brain is incapable of multitasking. We all love to think we are extremely efficient multitaskers, Medina shows our brain just cannot do it. It's context switching rapidly. And not very efficiently.

The second and more fundamental item that has stuck with me is one of paying attention, memory and retention of information. When it comes to learning and retaining information, having a explicit personal emotional attachment to the information provided greatly improves our ability to retain and recall the information provided. Brainrules also explains why we have a typical attention span of about 10 minutes, before our brain needs to be poked with something that brings our attention back. Our brain has an amazing ability to retain information, but like me, I am sure you cannot keep up with the sheer amount of information thrown at you day after day. We all kind of know it, but having an emotional attachment makes information more readily retrievable. Your brain works best by associating information, specifically if there are emotions attached.

The combination of these two pieces of information explained in Brainrules can provide some excellent guidance for all of us that regularly do presentations, seminars, webinars, etc. A while ago I tried to use this in a small (not very scientific) experiment. I introduced a new networking product to an audience of customers and potential customers, and one of the features of this product was its speed and ability to recover traffic after software, link or card failures. Before I started my presentation, I asked everyone to picture in their mind their most loaded network switch, that one switch that carries more than its fair share of important application load. Then I asked everyone to think about the last time that switch failed, and failed badly. As in losing sleep, driving to work at some ridiculous hour of the night kind of bad. We have all had at least one of those, mine involved several 10s of thousands of DSL subscribers in the Atlanta area, on a Friday evening. Maybe the FCC report said 120,000 subscribers, it has been a long time.

During the presentation, I spread the failure recovery features throughout the presentation, and any time I explained some portion of the failure recovery feature set, I pointed the audience back at that memory (my 10 minute brain poke). To this day (and I no longer work for the company I presented for) some of those customers explain to me how the failure recovery features of the switch really stuck with them. Even when they cannot remember how many 10GE ports it supports.

Outside of the obvious suggestion of presenting information that strikes an emotional note with the audience, the same has to be true for our ongoing discussion on how the network will change as much as it will in the next few years. We all have very strong feelings about how our networks are constructed, how our networks are operated, and who is in charge of what. Things will change, networks will be constructed differently, managed differently and roles and responsibilities will change. We have to have those discussions with appropriate emotional involvement.

If you are looking at new ways to architect your network, take a step outside the box. Understand what your customers (the applications) need. Understand what your operations teams need. Realize the pain of debugging, provisioning and tweaking and tuning. Remember the sleepless nights. Or the lost weekends. Or just the sheer stress and wasted time solving things that the network solution really should have done for you. Its the only way the deluge of new information will stick, its the only way we will create something new that will stick.

As for my painful memory, I bet it would not surprise you if I told you that a memory leak was at the root of the outage. And the memory is vivid enough that I remember the actual code. And the fix. One line. Of course it was one line.

The post Brainrules: a Different Kind of Attachment appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...