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Apperian Prepares Strategic Enterprise Mobility Management Thought Leadership and Education Initiatives

Apperian Programs to Help Customers Drive Adoption and Accomplish Transformative Enterprise Mobility Goals

BOSTON, MA -- (Marketwired) -- 10/23/13 -- Apperian, Inc., the enterprise mobile application management (MAM) pioneer, today announced that it will lead two upcoming initiatives to share insights from company executives and other industry luminaries. These initiatives will be made available to companies looking for help in building a secure and productive enterprise mobility roadmap.

These initiatives are in response to inquiries from companies in industries as diverse as pharmaceutical, financial services, entertainment, media, retail, manufacturing and government, and across functional areas covering sales, marketing, field service, human resources and more. The initiatives will strive to educate companies earlier in their technology vetting processes so they can build their businesses on mobile platforms that best fit their needs.

New Apperian thought leadership and education initiatives include:

The Apperian Strategic Advisory Council - A selection of Apperian customers and leaders from outside organizations with unique insights into the mobility challenges faced by enterprises of all types and sizes, chaired by Apperian's founder and recognized mobility industry expert, Chuck Goldman. This group will regularly evaluate mobility needs and then share success stories and suggested strategies for meeting the needs of increasingly mobile workforces, managing the rapid evolution of devices and ensuring their security and productivity.

Enterprise Mobility Management "Early Education" Webinar Series - A series of webinars led by Apperian executives with accompanying industry experts and customers to discuss specific challenges in a more focused environment tailored to address questions raised by groups of companies facing similar mobility challenges. To register for upcoming webcasts and to access recorded webcasts, please visit: http://www.apperian.com/enterprise-mobility-webinars

"I'm passionate about getting people as excited as I am about the future of enterprise mobility. I look forward to working with other leaders to bring some clarity into what is a confusing space for anyone responsible for their companies' mobility solutions," said Chuck Goldman, Apperian Founder. "These initiatives are designed to welcome those looking for direction, be educational, dispel myths and misinformation and arm people with the right questions to ask mobility vendors as they vet different solutions."

"Apperian's a recognized leader in this space and we want to share that knowledge with the rest of the industry through these educational initiatives," said David Patrick, CEO, Apperian. "We often talk to companies that already have a solution for managing employees' devices, but soon realize that their legacy device tools won't scale at distributing and managing apps and aren't leading to the desired levels of adoption. Our efforts are aimed at sharing what we've learned from helping our customers to deliver thousands of apps across hundreds of thousands of users so that other companies can accomplish transformative enterprise mobility goals."

About Apperian
Apperian is the industry pioneer for mobile application management and helps mobile enterprises deploy apps to their employees. The company's cloud-based platform offers a branded enterprise app catalog to users while providing a comprehensive management backend that helps IT professionals manage the full lifecycle of mobile apps and content. With a seamless user experience, Apperian protects and manages what matters most -- the business apps and data -- while driving the highest possible levels of app adoption. Leading enterprises are tapping Apperian to help them with enterprise mobility to get critical mobile apps in the hands of employees, contract workers and franchisees. The company has received numerous industry recognitions and was recently named one of the 'Top Places to Work' by the Boston Globe and one of the 'Top Private Companies' by AlwaysOn and OnMobile. Apperian was founded in 2009 and is headquartered in Boston with teams throughout the U.S., Europe, and Asia. For more information please visit www.apperian.com or follow the company on Twitter at @Apperian.

Apperian, EASE and Mobility Transformed are trademarks of Apperian, Inc. in the United States and other countries. Other company and product names may be trademarks of their respective owners.

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