Welcome!

Java IoT Authors: Jnan Dash, Roger Strukhoff, Elizabeth White, Pat Romanski, Liz McMillan

Related Topics: Agile Computing, Java IoT, Industrial IoT, Mobile IoT, Microservices Expo, @DXWorldExpo

Agile Computing: Article

Enterprise Mobility, Business Executives and Mobility Vendors

MobileEnterpriseStrategies.com

Recent surveys point to the fact that companies are viewing enterprise mobility in an increasingly strategic manner.  They see compelling mobile apps as the front lines of marketing, sales and customer service.  They are providing executives and managers with business intelligence apps on their tablets to improve visibility, situational awareness and decision-making.

When strategic enterprise mobility expands to include integration with theInternet of Things entire new business models and competitive arenas will open up.  Can you image a maintenance person entering a plant building and wirelessly surveying all of the equipment located there for repair and maintenance needs?  The machines can wirelessly communicate their own needs using wireless embedded chips connected to sensors.  All of the equipment could be connected to a command and control center on the other side of the globe!

Companies are recognizing the productivity gains enabled by mobilizing their sales, services, logistics, transportation, warehouses and manufacturing environments.  In a word, enterprise mobility has become strategic.  More selection and acquisition decisions on mobile platforms, mobile security and mobile applications are being made by CIOs and CEOs today.  Why?  These enterprise mobility solutions are needed to support mobile apps across numerous departments and processes.  No one department or project is able to anticipate the needs and requirements of all others.  As a result, management must look across departments and take a more enterprise wide view of their organization's mobility needs.

Today, business leaders are recognizing that the very future of their companies may depend on their ability to effectively make the digital transformation that rests on the foundation of enterprise mobility.  If customers are utilizing mobile apps for purchases, then the sales department must be very focused on mobile apps.  If mobile marketing is becoming more effective, then the marketing department should quickly become mobility marketing experts.  You get my point!

I am very interested in how mobility vendors are addressing CIOs and CEOs in their marketing campaigns in 2013.  I haven't see much content focused on business leaders yet.  I guess the assumption is that the LOB (line of business) or developers are the ones creating a short list of vendors for the CIO/CEO to review.  As a result webinars and marketing campaigns are still focused on development platforms, development toolkits, implementation challenges, mobile security and speed of implementation solutions.  I wonder when this is going to change?

I wonder how a marketing campaign would look if it were targeting business executives?  Would it emphasize the ability to increase productivity with B2E apps?  Would it suggest more effective marketing campaigns and increased customer loyalty by using compelling B2C apps?  Would it focus on maximizing the number of solutions that could all be supported on one platform?  Would it emphasize scalability, security and a low total cost of ownership?  What do you think?

What about mobile solutions focused on business leaders?  Perhaps executive level solutions would show all mobile data flows, mobile security levels, mobile apps, and any solutions yet to be mobilized.  Perhaps all ERPs and business solutions should be wrapped by a mobile management solution that shows all data that is accessible by mobile devices, and which is not.  Perhaps any performance limitations residing in your logistics of information systems would be automatically exposed so management could determine how to remove bottlenecks and mobilize the system.

If we buy into the the notion that mobility is strategic, and if our legacy systems and enterprise application integration platforms are not supporting real-time mobile device access to mission critical data, then things must change fast.

Consumers' buying habits are changing.  They use mobile devices for researching products.  They compare prices on mobile devices.  They ask their friends for suggestions and recommendations using social networking sites via mobile devices.  They schedule their lives on their mobile calendars.  They track product shipments on mobile devices.  Are businesses understanding this?  Are they changing their processes and technology platforms to support these industry trends?  If they are not evolving at the same rate as their customers' are adopting the use of technology, then they are opening up an increasing opportunity for competitors to capture market share by delivering new or improved mobile apps and enhanced mobile experiences.

Business leaders cannot simply play around with mobility and POCs (proof of concepts) today.  They must get strategic, and fast.

*************************************************************

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

View Linkedin Profile

Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
This month @nodexl announced that ServerlessSUMMIT & DevOpsSUMMIT own the world's top three most influential Kubernetes domains which are more influential than LinkedIn, Twitter, YouTube, Medium, Infoworld and Microsoft combined. NodeXL is a template for Microsoft® Excel® (2007, 2010, 2013 and 2016) on Windows (XP, Vista, 7, 8, 10) that lets you enter a network edge list into a workbook, click a button, see a network graph, and get a detailed summary report, all in the familiar environment of...
IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives. Serverless and Kubernetes are great examples of continuous, rapid pace of change in enterprise IT. They also raise a number of critical issues and questions about employee training, development processes, and opera...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...