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Infinity Augmented Reality Pioneer in Augmented Technology, in Discussions With Leading Gaming Company for First Augmented Reality Gaming Platform

Infinity AR Collaborating With Prestigious Gaming Company to Provide Augmented Reality Technology

NEW YORK, NY -- (Marketwired) -- 11/11/13 -- Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), the first augmented reality software platform to connect universally with digital eyewear such as Google Glass and Meta, smart phones and tablets, announced today that it is in collaborative discussions with the leading online gaming company to create an enhanced gaming experience through augmented reality technology.

There is phenomenal potential in a company such as Infinity AR, with its extensive experience, innovation and implementation in the augmented reality technology platforms, merging with the explosively growing and profitable online gaming industry. "With the synthesis of Google Glass and Infinity AR technology," says CEO Enon Landenberg," we can offer an online immersive gaming experience never possible before. The new format will eliminate the static style of online gaming and transform it into an exhilarating, dynamic experience. Incredibly, the player with 360 degree camera technology, residing in comfort has transported the Venetian or Bellagio of Las Vegas to his living room."

CEO Landenberg states, "It is very rewarding to see leading gaming companies recognize the unique and superb technology that Infinity AR is working on, and to realize the futuristic and visionary aspect of our products. For them to see us as potential partners in this highly lucrative field is very gratifying and will lead to a most exciting and profitable union."

A significant part of the gaming industry's profits is in gambling revenue. According to intelligence firm H2 Gambling Capital, the global gambling's industries total gross win is expected to grow 5.6 percent to $417 billion this year. Roughly 8.1 percent or $33.8 billion will come through interactive or online channels with an expected growth of about 10 percent by 2015. H2 Gambling estimates that wages placed from mobile devices alone will reach $100 billion in less than 4 years. With the enhancement of the remarkable, futuristic, augmented reality technology those figures will magnify exponentially.

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.

Contact:

Infinity Augmented Reality, Inc.
Enon Landenberg
President and Chief Executive Officer
(212) 201-4070
Email Contact

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