Java IoT Authors: APM Blog, Jnan Dash, Elizabeth White, Stackify Blog, Liz McMillan

News Feed Item

India Media and Entertainment Industry; Digital Media Outlook 2013




NEW YORK, Dec. 23, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

India Media and Entertainment Industry; Digital Media Outlook 2013

This is the most in-depth report on the Indian Digital Media and Entertainment Industry currently available prepared by Indian researchers who know the market inside and out.
If you're a media owner looking to enter the Indian market or need to keep abreast of key changes and developments, this is the report you need to keep you up-to-date in this fast moving, lucrative market.
This report looks at Internet consumption, digital advertising, Mobile adoption, social networks and additional information on the digital landscape in India. The report outlines who the important foreign and domestic players are which will show you what competitors are doing and also identify potential partners (see companies covered for more detail). This report presents the current market conditions and growth forecasts out to 2016 and in some cases 2025; useful in helping you ascertain which areas represent most opportunity.

Topics covered:

- Macro-Economic Overview; Composition of Consumption Expenditure across Segments
- Major Player coverage across digital
- The Internet Infrastructure in India; India Internet Consumption & Behaviour
- Mobile Telephony 2G, 3G, Mobile Value Added Services (MVAS)
- Mobile advertising, Mobile Applications, Smartphones, Tablets
- Growth of India's Top Social networking Sites
- Detail on Digital Advertising
- Surveys including Internet & Mobile Association of India survey (IAMAI)
Many media companies have bought reports from East West Information Services to help with market entry strategy and due diligence in the Indian media market.

Executive Summary

Whilst traditional media like Television and Print presently dominate the Indian Media & Entertainment Sector, worth more than USD 7 Bn and still accounting for three-fourths of the sector size, as in Western economies it is digital media which is showing the most spectacular growth, albeit from a relatively low base in India.
As in other sectors, the digital and mobile sector needs to be viewed in terms of two very separate revolutions happening across India:
One is the explosion in reach and usage among the population at large, with relatively simple and very low cost technology. India boasts the extraordinary figure of 950m mobile phone subscriber accounts – probably about 750m of which are active. A high proportion of the phones (currently 95%) will remain simple technology on very low subscriber tariffs for some years. The major growth in revenues, here, will be associated with SMS, music downloads and simple social networking not requiring internet access. The content opportunities for international players are likely to be modest.
The second revolution is in internet connectivity among the higher SEC groups. 'White collar' workers increasingly have internet access at work, some have access at home and a growing number have smart phones (and as yet a tiny number, tablet devices) - albeit using Wi-Fi rather than 3G for connectivity. Collectively, about 100m Indians are using the internet. Those who are connected are rapid adopters of social media. Facebook has recently surpassed 50m users in India and is by far the largest of the social networks at present.

Indians are culturally still hesitant about online/mobile purchases owing to fears of fraud, misrepresentation, identity theft and prefer Cash on Delivery payment modes. The Corporate segment too has been realtively slow to advertise on-line, still less than 5 per cent of their overall advertising budget. A large majority of Indian companies have been hesitant to align their marketing strategies with the digital media. But consumer behavior is starting to change and marketing will rapidly follow.

Continued growth in internet penetration and mobile device access is expected to drive consumption. This will further drive adoption by advertisers and developments in the payment ecosystem to facilitate better monetization, and hence revenue growth. It is a certainty that the growth of internet activity in India will be via mobile devices. Low cost tablets (not Apple i-pads) and budget smart phones will become the devices of choice. It is also a certainty that low-cost connectivity will be necessary, if volumes are to grow rapidly. And innovative pricing models for digital content will be critical for the industry's long term success.
1. Executive Summary 04
a) The Macro-Economic Outlook 04 People and Demographics - Growing Middle Classes
b) The Media Economy 05
2. Macro-Economic Overview 08
a) Overview 08
b) The Indian Consumer Landscape 13
Share of Average Household Consumption
Four Key Segments
Composition of Consumption Expenditure Across Segments
Future Outlook
3. The Indian Digital Media Industry 24
a) Executive Summary 24
b) The Internet Infrastructure in India 25
Key Drivers
Mobile Telephony
c) Consumer profile and behavior 34
India Internet Consumption & Behavior
d) Digital market sub sectors summary 42
Commerce and Transaction
Mobile advertising
Mobile Applications
Factors driving growth in mobile apps
Overall digital prospects and development
Key Challenges
e) Key verticals and major players 52
Consumer Digital – Segmentation Utilities
Growth of India's Top Social networking Sites
Usage of India's Top Social networking Sites
Content &Entertainment
f) Appendix – Detail on Digital Advertising 60

Companies mentioned

Bharti Airtel
Tata Docomo Reliance, Airtel, Idea and Vodafone. State owned MTNL and BSNL
Tata Teleservices (TTSL)
Sistema Shyam Teleservices (MTS India)
Bharat Sanchar Nigam Limited (BSNL)
Qualcomm India
Reliance Industries (RIL)
Alcatel Lucent, Ericsson and Huawei
UTV Software
Augere Wireless
France Telecom
Tikona Wireless
Micromax, Karbonn, Lava
HCL, Karbonn, Micromax, iBall, Micromax
Bharat Sanchar Nigam Limited (BSNL)
Pantel Technologies
DataWind Technologies
DataWind Ltd
IIT Bombay
Human Resources and Development ministry
Axis Bank
Multi Screen Media (Sony Entertainment Television),
TV Today Network
Oberthur Technologies
Ascra technologies
Icreon technologies
U2opia Mobile
Zee Entertainment Enterprises
Flipkrt, OLX
Gemini New Media Ventures
Northgate Technology
Reliance Entertainment
The Times of India
HT Media Ltd
IBN Live
QLX Inc.
TripAdvisor Media Group
Expedia Inc.

Products mentioned

Virgin vFlash
MTS MBlaze
Reliance Netconnect+
Tata Docomo Photon+
Tata Photon+
MTS Ultra
USSD technology.
MacBook Air
Google Maps
Blackberry Messenger
Ditto TV
Android 2.2 OS
Android 4.0 Operating system
Aakash 2
iOS from Apple
Android from Google
Blackberry OS
Symbian OS
Windows OS
Micromax OS
Lava OS
Times Internet
Network 18
ASK Network
Rediff India
Indian Railways
CBS Interactive
OMG from Yahoo
Yahoo Movies
Yahoo sites
Microsoft sites
Google sites
Federated Media Publisher
Yahoo-ABC News Network
Yahoo! Sports
Wikimedia Foundation Sites
Yahoo! Answers
Answers.com sites
My Yahoo!
Yatra Online
TripAdvisor Media Group
WEGO Sites
Expedia Inc.

List of Schemes:

National Broadband policy
National Mission on Education through Information and Communication Technology (NME-ICT)
National Telecom Policy targets
National Council for Applied Economic Research (NCAER)

To order this report: India Media and Entertainment Industry; Digital Media Outlook 2013

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001


SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...