|By Kevin Benedict||
|January 10, 2014 11:45 AM EST||
If the changes rapidly occurring in the enterprise mobility market were mostly hidden from view in 2013, they will be center stage with a spotlight on them in 2014. The Yankee Group predicts these changes will be so huge that entire categories of enterprise mobility like the MADP (mobile application development platforms) may transform into something new and different. They believe mobile platforms in 2014 will emphasize features like:
- Open architectures
- Embedded API management
- Data orchestration capabilities
- Integrated analytics
- Agnosticism to tools, infrastructures and standards
The traditional vision enterprise mobility platform vendors have chased for so long now seems to be fading away. The business plans they embraced depended upon a customer buying the mobile platform, staying on it and maximizing the numbers of users. The cost per user, while expensive upfront, would over time become reasonable with economies of scale. Once customers rolled out large numbers of users the barriers-to-migration would become so high that customers would in effect be locked-in, not necessarily by technology but by the cost of changing. This is where the mobile platform vendor would theoretically achieve profitability. In reality, however, not enough customers bought mobile platforms and rolled out large numbers of users at the rate required to deliver on the business plans of many mobile platform players.
In addition, the research and development costs of trying to be all things to all people were so high that only a mass market could sustain it. This mass market has been slow to mature and unpredictable, which has led many vendors to invest large amounts of money in the wrong things.
There are so many inexpensive and powerful tools for developing mobile apps today, that the competitive advantages of having one as a core component of your MADP is minimal. The cross-platform app development capability of many MADPs remains valuable, but the efforts of keeping one updated and relevant is cost prohibitive.
I continue to believe there is a huge market, and many opportunities for vendors to make money as a result of companies embracing enterprise mobility, but perhaps not in the areas first imagined. The investments may be directed more toward updating and replacing existing infrastructures and systems to be mobile-centric and capable of supporting real-time data exchanges. The actual investment in the development and integration of mobile apps may be relatively small compared to these infrastructure investments.
As I described in Part 1 of this article series, http://mobileenterprisestrategies.blogspot.com/2013/12/a-new-perspective-on-enterprise.html, IT organizations in 2013 realized that the major challenges with implementing enterprise mobility were managing the TCO (total cost of ownership) of mobile apps and upgrading legacy IT systems to support a real-time and mobile-centric landscape. As a result, IT organizations are rethinking their requirements and taking a more strategic view of enterprise mobility and the role it will play. In large enterprises, the word "strategic" is synonymous with slow. It also means taking a deeper look at what needs to change overall in their IT ecosystem to support digital transformation. This kind of in-depth research and analysis often leads CIOs back to their ERP and core system vendors for answers and solutions.
This is not good news for traditional and independent mobile platform vendors. They prefer a market where there is a clean abstraction layer between back-office systems and mobile apps and platforms. If the biggest challenges with enterprise mobility are actually with data integration, orchestration and security, then that opens up a much broader set of competitors and requirements. To compete in that market requires a very different set of skills and plenty of funding.
So where does this lead us? I believe it will lead to large investments in upgrading and replacing legacy systems and infrastructures that are unable to support a real-time, mobile-centric world. This means big money for system integrators, infrastructure players and security solution vendors. It means businesses are going to be hesitant to make big bets on specific mobile platform vendors and on-premise solutions as the technology is moving too fast to be confident in a selection. It means businesses will favor open architectures that permit a vendor agnostic approach to mobility. It means a keen interest in cloud-based mobile solutions and platforms that offer flexibility, minimal commitment, low costs and lightning fast innovation.
2014 looks to be a pivotal and interesting year for enterprise mobility. Stay tuned for the latest.
For more opinions on the direction of enterprise mobility read this article from my colleague Peter Rogers,http://mobileenterprisestrategies.blogspot.com/2013/12/enterprise-mobility-2014-is-going-to.html.
Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Oct. 28, 2016 07:00 PM EDT Reads: 397
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls...
Oct. 28, 2016 07:00 PM EDT Reads: 384
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Oct. 28, 2016 07:00 PM EDT Reads: 4,243
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
Oct. 28, 2016 06:30 PM EDT Reads: 374
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 28, 2016 06:15 PM EDT Reads: 2,938
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Oct. 28, 2016 05:30 PM EDT Reads: 3,331
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 28, 2016 04:30 PM EDT Reads: 1,230
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Oct. 28, 2016 04:30 PM EDT Reads: 5,256
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 28, 2016 04:00 PM EDT Reads: 3,878
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 28, 2016 03:15 PM EDT Reads: 1,384
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 28, 2016 02:30 PM EDT Reads: 1,250
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 28, 2016 02:15 PM EDT Reads: 4,030
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 28, 2016 02:00 PM EDT Reads: 1,227
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 28, 2016 01:45 PM EDT Reads: 1,728
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 28, 2016 01:30 PM EDT Reads: 5,203
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 28, 2016 01:15 PM EDT Reads: 8,656
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Oct. 28, 2016 01:00 PM EDT Reads: 2,430
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 28, 2016 01:00 PM EDT Reads: 3,730
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 28, 2016 12:30 PM EDT Reads: 663
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 28, 2016 12:15 PM EDT Reads: 1,313