|By Roberto Medrano||
|January 21, 2014 09:19 AM EST||
When we made our 2013 predictions for the realm of APIs, our premise was that API adoption and use was still a relatively nascent area, but one about to explode once smart people figured out its potential. We were certainly spot-on in that regard, but few believed us when we suggested that the API Economy was about to get as vibrant as it did. It may be safe to say that 2013 was the year that APIs really caught the business world's attention.
In these past 12 months, we've seen major acquisitions of API enablement companies, new industry conferences dedicated to the business of APIs, and talk of API management is on the lips of leading business executives. Untold billions of dollars have been transacted, all enabled by APIs, and innovation is making the world an easier place to transact as a result of applications, mash-ups and APIs. As we predicted, the discussion and decision-making about how to use APIs to increase customer and user engagement through channels has moved to now include both the technical and business sides of an organization.
It's quite clear that APIs are getting the attention they deserve and that smart business people recognize that their companies and organizations had either take advantage of what APIs have to offer, or await the fate of rapid obsolescence. In 2014, we are going to see a huge leap forward in how APIs are put to use to drive innovation and help organizations be more efficient and profitable. In some cases this will happen on top of existing technologies and business practices. But the fun will happen because of the innovation that will come out of all that API development. One could say that the streets have been paved, and now it's time to start putting people on the road. We see these as the key trends for the coming year:
Cloud and Mobile = API Ownership: We see more IT and product development teams dedicated to API development to create and extend applications on top of, and through, cloud, SaaS and mobile. The reason is the realization that cloud is not just a platform, but an enabler. And when APIs work through the cloud, their ability to connect and deliver is made exponentially easier than having to do it through traditional platforms. Even with all the talk of the API Economy, many IT organizations neglected the capabilities of APIs. Call it the "Big Wake Up," perhaps, but there are dramatic efforts being made to ensure that organizations use the tools at their disposal to leverage cloud and mobile to create ecosystems of stakeholders.
Rapid Channel Development: Until now, APIs have been seen as a mechanism to get eyeballs and users. In 2014, APIs will be recognized for their ability to drive channels of partners, users, customers and all types of stakeholders. This will put them into an ecosystem of people and organizations that encourage more business connectivity and transactions. The term "API Economy" has seemed to many like a marketing brand, but when they put together the pieces to develop revenue-generating channels through strategic API management, they'll see that truly, an economy forms as a result of the simple work of this software tool.
Massive API adoption: In 2013, a lot of new faces were talking about APIs and how they would use them, but it still remained primarily the domain of the big brands (Facebook, Twitter, Amazon, etc.). But the business imperatives are clear and undeniable - businesses that want to grow and leverage the work of partners and others in their ecosystem will begin API development and adoption. We're starting to see it more and more in major industries like retail, transportation, telco and finance, and smart organizations recognize that the best way to increase reach and profit is by developing and executing an accessible API strategy.
The continued app explosion: Use of Web sites as a vehicle for content, commerce and data may not decrease anytime soon, but there is a massive rise in the use of apps to acquire information and perform transactions. Our customers are creating unique applications made up of vast networks of functionality from partners and other stakeholders. The thing that enables this interconnectivity among apps is APIs. We are going to see a much heavier emphasis on apps because of the competitive advantage they offer: data can be customized and optimized, depending on the user need. And APIs will be driving this.
SOA and APIs - together again (and always): SOA started the whole thing, and it continues to be a services foundation. But at the end of the day, all we're trying to do is connect data and services. Operationally there are not many differences between APIs and SOA, but in practice, we see APIs being adopted at a fast rate, mainly because of their flexibility, openness, and ease of integration. We are going to see more recognition that SOA and APIs are complementary, and that for one to be successful, the other needs to be used. Organizations with a strong SOA foundation will recognize the ease with which they can extend services through development of APIs.
Software-defined datacenters will rely on APIs: Big Data, cloud, virtualization; the buzzwords are, in fact, very real, but they also can only exist if there's organization to how they're accessed, used and managed. So in order to enable organizations to make use of the massive amounts of data available to them, they rely on software-driven controllers that manage the hardware that stores, integrates and transports all this data and makes it available. That alone is impressive. But where things will get interesting in 2014 is with smart organizations adopting an API-based platform for their datacenters so they can realize cost and resource efficiencies from their cloud initiatives, and gain greater control of their infrastructure resources. They will recognize a higher degree of security optimization and a more measured approach to risk management.
APIs drive mobile apps: We're seeing massive usage numbers for APIs (both by users and developers), and we're seeing much of that usage recently being focused on translation and integration of data for mobile devices. We suspect that there will an increased focus among developers to use APIs to bring apps to users' smart phones and tablets, and that this will rise to the top of the "to do" list of many CIOs. Users are demanding it more than ever, and APIs are enabling a much faster path to all that data. With the right levels of security and management, we are going to see enterprises dramatically increase connection points with customers and partners, as well as the financial upside that comes with that.
API security will take center stage: APIs are enabling a mind-boggling amount of data to be transmitted around the Web. Ensuring that all those transactions happen securely and can be managed effectively will result in a much deeper focus on API security. Consider too the implications of the recent NSA spying imbroglio and some well-publicized corporate security leaks that happened during 2013. The rub is no longer between whether or not to let others access your data through APIs - it's clear that progressive companies NEED to do that. The focus now will be on securing that data.
Internet of Things will become the API of Things: IoT is rapidly becoming THE buzz-term-du-jour, but it implies a vastly different way of conducting business, both personal and enterprise. It dramatically changes the customer experience, and that experience IS the company's brand. At the heart of the IoT concept is really just a bunch of APIs connecting with each other and benefitting from the idea of the whole being greater than the sum of its parts. For all those things to be connected, they need a common tool to open the door and allow data to be moved and acted on. But to benefit from IoT, APIs will need to be created, distributed and used intelligently and according to smart business strategies. In 2014, we'll see that companies who distribute their APIs widely, and use their APIs as a data channel (and not just as a tool for getting more eyeballs) will benefit most. In the coming year, the bandwagon will get very, very crowded, as consumer companies will try to leverage their internal and enterprise data into something usable and accessible. That bandwagon will also be filled with some incredibly interesting business opportunities.
Industry-specific APIs: We see that, as a way to leverage the work being done by others in a vertical, companies will look to use APIs to create massively connected apps and mash-ups. So rather than just a banking app, it's more powerful to create an app that combines the comprehensive needs of someone needing a loan: application, credit report, financing, delivery, all combined into a single app. Whereas some might have been leery of combining their capabilities with those of competitors, they are starting to recognize that serving the customer with the best experience is what is most beneficial to their business. Nothing can enable that as efficiently as an API, and the recognition of such is finally getting the attention it deserves.
Evolution of REST (and beyond): We have long been proponents of REST as a protocol for facilitating connections among data and services, but we're also aware of its limitations. We expect to see the emergence of new standards like WADL, Swagger, RAML and others, all due to their flexibility and that these will fill in holes left by REST and the deficiencies it has with defining service descriptions. We also will see REST being replaced by MQTT for specific use case in Mobile and IoT and with Web sockets for real time applications. In all these cases you will need to apply the SOA governance principles as you do today for SOA and APIs.
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 30, 2016 08:00 AM EDT Reads: 2,355
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 30, 2016 07:15 AM EDT Reads: 1,380
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 30, 2016 07:00 AM EDT Reads: 2,231
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 30, 2016 06:00 AM EDT Reads: 2,006
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 30, 2016 05:30 AM EDT Reads: 3,297
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 30, 2016 04:45 AM EDT Reads: 3,315
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 30, 2016 03:15 AM EDT Reads: 1,535
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 30, 2016 03:00 AM EDT Reads: 2,087
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 30, 2016 03:00 AM EDT Reads: 1,389
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 30, 2016 02:45 AM EDT Reads: 1,076
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 30, 2016 02:45 AM EDT Reads: 2,528
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 30, 2016 02:15 AM EDT Reads: 3,019
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 30, 2016 02:00 AM EDT Reads: 1,485
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 30, 2016 01:00 AM EDT Reads: 2,692
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 29, 2016 10:00 PM EDT Reads: 2,416
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 29, 2016 04:15 PM EDT Reads: 2,620
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 29, 2016 02:00 PM EDT Reads: 3,012
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,710
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,323
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,567