Welcome!

Java IoT Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Carmen Gonzalez, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, Cloud Security, SDN Journal

@CloudExpo: Article

Carriers, Apple, Google, Microsoft... Fighting Over Slices of the Pie

Part 3 | Do the bit-carriers really have an open playing field to do what they want?

Much of the dialog over net neutrality seems rather dated. This is understandable, since the debate has been going on since last century.

The January 14th Federal Appeal Court decision in favor of the Internet access providers gave those companies (apparently) a degree of latitude to selectively block or prioritize edge provider services. We know that they want to do this, even though they might be coy about admitting it. Verizon, the plaintiff in the recent appeal case, issued a statement saying that nothing much will change as a result of this decision. We all expect Verizon and the other ISPs to take advantage of this change to the maximum extent they can. If they don't their shareholders might be a bit upset, after spending all that time and money.

However, there's more to this than the presence or absence of the FCC's now depleted Open Internet Rules, now substantially demolished. Do the bit-carriers really have an open playing field to do what they want? Since this debate started, the Internet has moved on. As a result the expectations of the access service-providers on one side, and the network neutrality proponents on the other, may both have to be revised. In my last blog on the topic of net neutrality, I hinted that there might be other factors in play that could make the whole concept less simple than it was when the topic first became hot. One of these factors is the role (and power) of the device manufacturers. Let's start there.

Apple was one of the first companies to demonstrate that there's more than one way to build a walled garden. While the Internet access providers dreamed of an end to net neutrality so they could control and charge for the flow of media from edge providers to content providers, Apple and others have already succeeded in doing something similar, and without spending huge amounts on legal actions and lobbying. And without upsetting their customers much, either.

In the mobile world, users of iPhones are pretty much limited to the apps chosen by Apple and offered in the Apple App store. By and large, those Apple-selected apps, which often dominate the users' experience, define the edge providers that the iPhone can access. Of course, general-purpose web browsing is still available, but most people live quite happily within the walled garden of apps approved by Apple. Apple led the way in circumscribing user behavior in this way, but the fashion quickly caught on. Android users have the Google (Play) store, and Windows Mobile users have the Windows Phone Store.

We can see the same thing happening for fixed-line Internet customers using desktops and notebooks. Oddly, Linux users were the first to experience the app-store approach. Some Linux distributions have long provided their users with an easy route to install approved applications from online repositories; non-approved apps are still available, it's just harder work to get them. With recent releases of Apple OS/X (Snow Leopard onward), the default way of buying software is via the Apple store; buying direct from a third-party vendor is starting to feel like a rather exceptional thing to do, as users are challenged when they try to bypass the store and have to tweak some security settings to make it possible to install a non-official app. From Windows 8.1 onward, Microsoft Windows users have their own App store too.

I don't believe there is anything suspicious going on here. Apple, Google, Microsoft, and the open source community are all aiming to make life simpler and easier for users, and at the same time create a user environment that is more structured, and controlled. These large corporations and communities are not forcing users into these walled gardens. They are enticing users to come inside and be safe and comfortable. For most ordinary users, this is seen as a fair trade: a win-win situation. Users can always take a walk in the wild woods outside if they want to, it's just that increasingly they don't want to.

Meantime, the US access providers have been busy in their efforts to remove the constraints imposed on them by the FCC. Now, theoretically, they are free to block and favor edge providers as much as they like. Well, perhaps not completely. Google, Apple, MS, and a lot of other companies in the web-connected device business have already built up their own portfolio of favorite web-enabled apps, providing device users with information services, online games, social networking, streaming media services, cloud services and more. Any attempts by the bit carriers to block or favor any of those online services would impact on the perceived value of all those net-connected devices, one way or another. The device manufacturers are now a firmly established part of the Internet value chain, and as such they will not be passive. If an access provider wants to provide preferential service to an edge provider, then the access provider needs to be sure the preferential user experience is not thwarted by the user's device. Or, if an access provider wants to downgrade an edge-provider's service it might be prudent to clear the ground with the device companies first, because they will want to know whom to point the finger at when their device users complain that certain apps no longer work the way they used to.

It seems that the Internet access providers might have to tread carefully here. Today, access ISPs are differentiated just by price for bandwidth, not much else. As long as the service is passably reliable, users can use any ISP. But, by definition any level of blocking or favoring will make a difference. It must, because if it didn't make a noticeable difference, no edge provider would pay for it. The device manufacturers are bound to take notice. Worst case, the device companies can explicitly tell users which ISPs will provide the best user experience for their devices and portfolio of apps, and which are to be avoided. Best case, the access ISPs will have to share the loot with the device vendors to keep them happy.

Either way, it will be interesting to watch the game. Starting with the iPhone, the device companies have mostly called the shots when it comes to defining the user experience. It's not likely they will be content to see this court decision changing that substantially.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...