|By Solar VPS||
|February 7, 2014 10:00 AM EST||
Did you hear about Google buying Nest for an incredible amount of money a few weeks back? Be honest: do you have any idea who Nest is or what they do? More specifically – be honest again – do you have any idea what Nest is trying to do or what platform they are built upon? If the answer to all those questions is no, don’t worry, you’re not alone.
Like the Cloud in 2012, the Internet of Things is about to come on strong. If you look into the tech corners of the Internet, every blogger is talking or has posted about the Internet of Things. Like Cloud Computing in 2012, the Internet of Things feels like an industry secret which is just starting to leak out to the public. As noted in our recently published inforgraphic, the Internet of Things is about to rise.
For the past few years we have been told this will be the year of the Internet of Things. Correction: for the past few years we have been told this will be the year of the wired house. And for years, the market looked at that statement with shrugged shoulders and a crooked smile. “That’s nice,” they said, “what about this Cloud thing now”? The idea of a fully wired house was relegated to, we don’t mind saying, tech nerds like us. But then, something funny happened. The world went ahead and turned itself smartphone and tablet crazy. With the advances in Cloud technologies, the world gained access to mobile devices that allowed for 24/7/365 access to all digital content. Smart devices – collectively known as the ICT (Information Communications Technology) Market – allowed the world to be introduced and eventually adopt Cloud services. Education through daily use leads to adoption. This is where the Internet of Things currently finds itself.
The Internet of Things Education
IN 2012, the Cloud began the process of gaining wider understanding from the public. Although social media networks had been utilizing Cloud architectures to power their world, the public had no idea what the Cloud was or why they needed it. Due to this, for all of 2012 and truth be told, all of 2013, Cloud companies and marketers spent their time educating the public on Cloud meaning. This meant making the public understand how various platforms used remote servers to power their business. For two years, Cloud Computing providers spent their time explaining that Facebook, mobile banking, streams like Netflix and sales apps like Salesforce were infact based on Cloud deployments. For the education to sink in, it wasn’t enough to simply define the Cloud through words. For the market to make sense of the Cloud, real world applications needed to be demonstrated and utilized.
This is where the Internet of Things currently stands. The only major different between the Cloud and the Internet of Things is the IoT has physical machines and devices humans can touch and play with. Unlike Cloud based solutions which come in the form of online applications and tools, the Internet of Things might face an easier path of education to adoption because it hinges on physical items like smoke detectors and refrigerators being utilized. Unlike the Cloud, the Internet of Things isn’t fully new to the market. The idea of connecting IP’s to everything is new, but those IP’s are connected to everyday devices. Where the Cloud took a few years to reach public adoption, the IoT will have an easier path because it’s an add on to items which already exist.
How do you feel about the Internet of Things? Will it have an easy adoption path? Or, like the Cloud, will it be an uphill battle over multiple years? Let us know your thoughts.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
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