Welcome!

Java IoT Authors: Liz McMillan, Elizabeth White, Roger Strukhoff, Pat Romanski, Gregor Petri

Related Topics: Microservices Expo, Java IoT, Linux Containers, Open Source Cloud

Microservices Expo: Article

Agile 101: Product Owner - Improved Insight into Customer Needs

Scrum Agile Leadership and communication skills for Product Owner

In a Scrum-Agile project management environment, the product owner acts as a catalyst of change in the organization, enabling value creation through projects and products. Product owners create the required link between how the business would look like in the future and the current state. The product owner is a key facilitator within the organization in bridging the client and the business community with the Agile development team.

Most of what a product owner performs can be defined in the broader sense as: 1) Creating and increasing value for the business, and 2) Eliminating and reducing costs for the business.

The product owner is required to identify business needs and determine solutions to business challenges. We can characterize the role description of the product owner as related to the above tasks into several key responsibilities. The product owner needs to:

  1. Mine for and create epics that guide the business towards value creation and cost savings;
  2. Plan and maintain epics, themes and user stories;
  3. Elicit epics, themes and user stories;
  4. Reach consensus and understanding of epics themes and user stories between the business and the Agile development team;
  5. Focus on user stories according to specific guidelines such as INVEST (Independent, Negotiable, Valuable, Estimable, Small, Testable);
  6. Communicate and collaborate continuously.

As the product owner is the focal point for strategic and tactical product management, he or she collaborates with many stakeholders and must communicate with all of them. Specifically the product owner interacts with the business community and the Agile development teams on a regular basis. He or she should also communicate with management in making sure that business objectives are indeed captured in themes and epics.

On any single Agile development effort the product owner:

  1. Elicits user stories, making them INVESTabile;
  2. Analyzes them with the team;
  3. Provides feedback to the business community;
  4. Communicates continuously while prioritizing user stories;
  5. Monitors user stories to their respective epics and themes;
  6. Supports the Agile development teams throughout the Sprint - providing clarifications where needed;
  7. Approves and accepts the developed features at the end of the Sprint;
  8. Maintains a rudimentary or full-fledged traceability of user stories to business, to epics and themes, and to any other relevant criteria that he has defined.

Communication is a key differentiator in the product owner's effectiveness and most often an aspect in which product owners are lacking the necessary know how. This, in turn, impacts negatively the product owner's performance. Emphasis is given to the elicitation of user stories since product owners are usually gathering the stories instead of eliciting them.

The main difference between gathering and eliciting is: Elicitation is an analytical, free-flowing communication and collaboration effort which fits well with Agile development as described in the Agile Manifesto. Gathering is a passive activity with little invested analysis. When a product owner is a gatherer he is actually no more than an administrator.

To summarize the points above: it is vital that the product owner understands the context in which he is working, the tools that she can use while performing the work, and the essence of what it means to be a product owner in an effective Agile product development environment.

Improved Insight into Customer Needs

The product owner constantly communicates and collaborates both with the business community and with Agile development teams. Communicating is the basis for collaborating. Communicating has several goals:

  1. Letting others know of something;
  2. Asking for feedback from others;
  3. Convincing others;
  4. Proactively building relationships.

In the process of communication, personal, cultural, intercultural, and language barriers exist. The product owner should be cognizant of these barriers and understand that the same message can be perceived differently than anticipated as well as differently by various groups and teams of stakeholders. An effective product owner understands that messages are received, deciphered and perceived differently by others since they have individual and distinct perception filters. Examples of filter categories can be:

  1. Values-personal - values impact the way a message is perceived;
  2. Interests -  a specific team member interest in a certain user story can impact the way he estimates that story;
  3. Expectations -  different expectations result in different levels of collaboration;
  4. Past experience - past experience can alter how people accept a certain message and respond to it. This for example can result in different understanding of the same user story to be developed.

When communicating we are subjective, moving away from messages that conflict with our ideas and beliefs. We tend to hear just what we want to hear, and we usually pay more attention to things that interest us. Our past experience impact and biases us, emotions and psychological states impact how we perceive a message and how we communicate. Taking into account these obstacles to mutually effective communication, it is vital that the product owner spend time both when eliciting the user stories and also in conveying them to the team. During the Sprint planning meeting or for that matter any other Agile process which includes detailing the user stories to the development team, care should be given to feedback loops and the clear understanding of what is required to be developed.

When discussing the user story with the Agile development team, for example, it is not sufficient to read out loud the user story cards. The product owner should actively ask for feedback to assure understanding concerning the specific story.It is useful to add graphics, diagrams, illustrations and mind maps to emphasize the understanding.

I probably cannot emphasize enough how important this is in an Agile environments. Since Agile is scarce in formal documentation the clear and concise understanding of what is required to be developed during the collaborative process between product owner and the Agile development team, is key to the Agile development process. Without the clear understanding of what needs to be developed, the team might be investing efforts in the wrong direction. Thus, it can be a very efficient Sprint - speedy and producing the stated results; however it will also be an ineffective Sprint - the results received are not the ones that were required.

This constant feedback and communication loop between the product owner and the business community, and between the product owner and the development team, is key to successful product development in Agile environment. It is also a key element in any product development environment; however, as mentioned before, the typical lack of formal documents in Agile necessitates the constant communication and collaboration, clarifying expectations and interests during Agile development.

I suggest that all product owners participate in communication skills training, learn strategies in developing their skills and enhance their facilitation techniques. A practical approach to handle the communication barriers is to make sure that:

  1. One knows the communication objective ahead of time;
  2. Remains cognizant during a communication interaction and analyze the specific situation from both the communicator and the receiver perspectives.
  3. Remains aware of the restrictions imposed by the environment.
  4. Establishes and promotes a multi-way feedback loop;
  5. Is able to communicate in more than one method: i.e. pictures, drawing, diagrams and prototypes. These are great tools to enhance communication.

The product owner's core competencies are facilitation, communication and leadership skills. Effective product owners are able to:

  1. Listen
  2. Emphasize
  3. Facilitate meetings
  4. Handle tough communication and conflict management situations
  5. Be effective presenters
  6. Lead product related business decisions and openly discuss them with the Agile development team
  7. Negotiate, mediate and influence between the Agile development teams and the business community.

Agile Product Owner Michael Amazon

This article is excerpted from the author’s new e-book Agile Product Owner Secrets. A print version of the book is found here

More Stories By Michael Nir

Michael Nir - President of Sapir Consulting - (M.Sc. Engineering) has been providing operational, organizational and management consulting and training for over 15 years. He is passionate about Gestalt theory and practice, which complements his engineering background and contributes to his understanding of individual and team dynamics in business. Michael authored 8 Bestsellers in the fields of Influencing, Agile, Teams, Leadership and others. Michael's experience includes significant expertise in the telecoms, hi-tech, software development, R&D environments and petrochemical & infrastructure industries. He develops creative and innovative solutions in project and product management, process improvement, leadership, and team building programs. Michael's professional background is analytical and technical; however, he has a keen interest in human interactions and behaviors. He holds two engineering degrees from the prestigious Technion Institute of Technology: a Bachelor of civil engineering and Masters of Industrial engineering. He has balanced his technical side with the extensive study and practice of Gestalt Therapy and "Instrumental Enrichment," a philosophy of mediated learning. In his consulting and training engagements, Michael combines both the analytical and technical world with his focus on people, delivering unique and meaningful solutions, and addressing whole systems.

@ThingsExpo Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...