Welcome!

Java IoT Authors: Stackify Blog, Pat Romanski, Elizabeth White, Liz McMillan, Mamoon Yunus

News Feed Item

Opera Mediaworks announces major milestones, product innovation and international expansion at Mobile World Congress

SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including:

  • Revenue Growth

Opera Mediaworks revenues increased 134% from Q1 to Q4 2013 with growth across-the-board in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.

  • The industry's leading mobile ad technology platform and monetization tools

Reflecting its strongly differentiated value proposition for brand advertisers, Opera Mediaworks ran a record number of campaigns in Q4 2013, attracting multiple category-leading brands and advertisers including BMW, Lexus, Mercedes-Benz, Canon, Samsung, AMEX, Mastercard, Wells Fargo, 20th Century Fox, BBC, Sony, Universal, Amazon, Google, Netflix, king.com, among others.

Opera Mediaworks powers advertising for 20 of the top 25 global media companies worldwide, and directly manages advertising on more than 14,000+ premium mobile sites and applications, managing over 65 billion ad impressions a month. The platform also enabled over $500 million in publisher revenue in 2013.

  • The world's most sought-after mobile advertising audience

Opera Mediaworks has now achieved a major milestone of reaching more than 500 million unique mobile consumers a month globally.

  • The largest independent and cross-platform app store in the world

The Opera Mobile Store grew its user base by 172% in one year, reaching more than 100 million monthly visitors and offering more than 200,000 apps across most platforms, including Android, Java, BlackBerry, Symbian and iOS.

  • Moving with the trends of smartphone and tablet growth

Opera Mediaworks' made a substantial expansion in Latin America, helped by the addition of the Hunt Mobile Ads team, a leading mobile ad network in Latin America.

  • Product and service innovation

Opera Mediaworks will be introducing a slate of new products and services at Mobile World Congress building upon the strong track record of driving innovation in rich media and video, audio and voice ads and 3rd party platforms.

Through its quarterly State of Mobile Advertising reports, Opera Mediaworks provides deep insights into the war between iOS an Android, content consumption, advertising engagement and the global mobile audience.

Opera Mediaworks' presence in Barcelona

CEO Mahi de Silva will participate in a televised panel discussion run by GSMA as part of its Mobile World Live TV series on Tuesday, February 25 from 1:00 p.m. to 1:45 p.m. These series are broadcast across the internet and on the jumbo screens scattered around the show area. Mahi will participate in one of these interviews, focusing on the success of local apps.

Scott Swanson, President, Global Advertiser Sales, Opera Mediaworks is moderating a panel discussion at the the Mobile Media Summit titled, '30,000 Feet and Climbing: What CMOs Want in Mobile.' Mobile is reshaping all aspects of the marketing and media mix and at this panel attendees will hear directly from the top minds in advertising on what their client CMOs want today and what they are looking at in the future for mobile. Panel participants will include representatives from Ogilvy, Mindshare Worldwide, Universal McCann and PHD Network.

Opera Mediaworks will be located at the Opera Software booth at MWC (Hall 5, Stand C21) and will showcase company offerings, provide demonstrations and the opportunity to interact with Opera representatives. Opera Mediaworks will also have a booth in the App Planet pavilion (Hall 8.1, Stand I16).

"Opera Mediaworks has experienced tremendous growth and expansion, building the engine that drives the mobile ad economy in 2013," says Mahi de Silva, CEO, Opera Mediaworks. "We now have the financial strength, global footprint and technology to enable and define the next generation of data-driven digital marketing. We look forward to showcasing the only end-to-end platform specializing in mobile that serves both the supply and demand side of the mobile advertising business with a global presence during this grand event."

To meet with an Opera Mediaworks representative during Mobile World Congress, please contact [email protected].

About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy. Technology and service innovation has helped us become the world the biggest brand-focused mobile ad network, and the world's leading ad tech platform, delivering monetization tools to the biggest and best publishers around the globe. This comprehensive end-to-end platform offers solutions for brands, agencies, publishers and application developers. Our mission is to deliver relevance in the medium where relevance matters most - on mobile devices. We improve efficiency through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe.

Opera Mediaworks includes AdMarvel, a mobile ad server and mediation platform; OMAX a mobile ad exchange, Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.

SOURCE Opera Mediaworks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure throu...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...