|By Xenia von Wedel||
|February 27, 2014 10:00 AM EST||
Thanks for taking the time to answer my questions. Please tell us, what is CipherCloud all about and what do you do?
Paige Leidig: CipherCloud enables companies to accelerate their adoption of cloud applications while ensuring visibility and control of their data. CipherCloud delivers data privacy, regulatory compliance, and data residency in the Cloud through an open platform that provides comprehensive data discovery, protection (AES encryption, tokenization, data loss prevention, key management, and malware detection) and activity and anomaly monitoring services.
What are you launching at RSA?
Leidig: We are announcing our "discover, protect, monitor" platform strategy to enable enterprises to holistically protect sensitive information in the cloud. The strategy is a three phase cycle:
- Discover - The first step is discovery. To determine the security controls their data requires, enterprises must first identify and classify content that is sensitive, proprietary or regulated before it goes to the cloud. Visibility tools likedata discovery provide the actionable intelligence companies need in order to find and apply the right type of protection to comply with regional and industry specific privacy laws.
- Protect - This is the core of any cloud security strategy. As data thefts escalate, enterprises need security controls that provide robust and granular level data protection to mitigate against compromise without locking outauthorized users. By delivering searchable strong encryption, tokenization, data loss prevention, key management, and malware detection, CipherCloud enables enterprises to seamlessly extend data protection from on premise to thecloud.
- Monitor - This delivers detailed information on all logging, tracking, and auditing of user activities across all cloud applications. Information is aggregated and monitored resulting in the ability to quickly zero-in on violations ofpolicies, identify anomalous patterns, and flag potential security breaches. Examples could include excessive access from locations known to harbor malicious activity or an extreme number of uploads and downloads of data over a shortperiod of time by a particular user indicating malicious intent.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Leidig: Enterprises in the following industries - financial services, insurance, healthcare, insurance, telco, retail, government, and manufacturing etc. We engage with customers through our cloud application partners including Salesforce.com and Box and direct B2B sales channel. In a sense, Edward Snowden's leaks have heightened awareness of the risks in cloud. However, the word is still not viral yet that it's now possible to apply Searchable Strong Encryption - that delivers AES -256- bit encryption, the highest commercially available level to protect data in cloud applications while preserving cloud functionality and usability
How do you differentiate from your competitors?
Leidig: With over 2.6M users benefiting from CipherCloud technology, CipherCloud is the clear leader in cloud information protection. No one else offers a centralized platform to discover, protect and monitor sensitive data going to into cloud applications.
What business or technology could yours disrupt?
Leidig: Cloud is disrupting how enterprises get things done. We are the bridge that enables enterprises to accelerate their adoption of the cloud while protecting their sensitive data.
Who founded the company, when? What can you tell me about the story of the company's founding?
Leidig: Pravin Kothari, an ArcSight cofounder, founded CipherCloud in late 2010 because he saw a huge enterprise security gap in the cloud application layer. Cloud-based services gained popularity but a different model was needed to fully protect information as it moved out of the enterprise's control and into third party clouds. Pravin started by addressing the most imminent need - making searchable strong encryption work for the cloud and giving the keys to the enterprise so that only they have access to the clear text data and the keys that would unscramble the data. Since then, we built out additional security, visibility and monitoring controls (see responses to Q2) to help enterprises continue to accelerate their adoption of the cloud while overcoming the risks.
What is your distribution model? Where to buy your product?
Leidig: Directly through CipherCloud.
CipherCloud, the leader in cloud information protection, enables organizations to securely adopt cloud applications by overcoming data privacy, residency, security, and regulatory compliance risks. CipherCloud delivers an open platform with comprehensive security controls, including AES 256-bit encryption, tokenization, cloud data loss prevention, cloud malware detection and activity monitoring. CipherCloud's ground breaking technology protects sensitive information in real time, before it is sent to the cloud while preserving application usability and functionality.
CipherCloud has experienced exceptional growth and success with over 2 million business users, more than 250 million customer records, in over 10 industries, and with marquee customers around the globe.
The CipherCloud product portfolio protects popular cloud applications out-of-the-box such as salesforce.com, Box, Google Gmail, Microsoft Office 365, and Amazon Web Services. Additionally, CipherCloud for Any App and CipherCloud for Databases enable organizations to extend data protection to hundreds of third-party cloud and private cloud applications and databases.
CipherCloud, named as SC Magazine's 2013 Best Product of the Year, is backed by premier venture capital firms Andreessen Horowitz, Index Ventures, and T-Venture, the venture capital arm of Deutsche Telekom. For more information, visit www.ciphercloud.com and follow us on Twitter @ciphercloud.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 702
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 6, 2016 03:15 PM EST Reads: 319
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 6, 2016 02:30 PM EST Reads: 347
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 6, 2016 01:30 PM EST Reads: 334
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 6, 2016 01:00 PM EST Reads: 531
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 6, 2016 11:00 AM EST Reads: 108
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 6, 2016 11:00 AM EST
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 6, 2016 09:00 AM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 6, 2016 05:00 AM EST Reads: 325
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 765
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 5, 2016 10:00 AM EST
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 2, 2016 02:00 PM EST Reads: 400
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 833
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Feb. 1, 2016 05:00 AM EST Reads: 917
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
Jan. 31, 2016 09:00 PM EST Reads: 713
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Jan. 31, 2016 07:15 PM EST Reads: 1,133
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Jan. 31, 2016 10:00 AM EST Reads: 1,192
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Jan. 31, 2016 10:00 AM EST Reads: 792
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
Jan. 30, 2016 07:45 PM EST Reads: 759
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Jan. 30, 2016 03:45 PM EST Reads: 1,255