|By Archie Hendryx||
|March 9, 2014 11:00 AM EDT||
The term "software defined" has taken many forms in recent months from Software Defined Datacenter (SDDC), Software Defined Infrastructure (SDI) to even component vendors adopting the tagline to exalt their own agenda with Software Defined Networking (SDN) and Software Defined Storage (SDS). Yet ironically the majority of the vendors adopting the tagline are also dealing with infrastructure product lines that a "software defined" approach is aiming to make irrelevant.
The emergence of the cloud illuminated to the industry that the procurement, design and deployment of the infrastructure components of network, storage and compute were a hindrance to application delivery. The inability for infrastructure components to not be quickly and successfully coordinated together as well as be automatically responsive to application needs has led many to question why traditional approaches to infrastructure are still being considered. In an attempt to safeguard themselves from this realisation, it's no surprise that the infrastructure vendors have adopted the software defined terminology and consequently marketed themselves as such even though at the end of the day they are still selling what is quintessentially hardware.
From the networking and storage perspective software defined is about abstracting legacy hardware from multiple vendors via virtualization so that the management and configuration is done completely by software. Instead of managing individual components based on their vendor, via APIs these now common pools of network and storage can be quickly and easily managed with automation and orchestration tools. Ironically though this has already existed for some time with examples being HDS' storage virtualization arrays and Nicira's pre-VMware takeover initiatives with OpenFlow, OpenvSwitch and OpenStack. Even the vAppliance concept that is taking on a "software defined" spin has been around for several years. Having the data planes and control of what was a legacy hardware appliance now go via a virtual version is nothing new when looked at in the context of VMware vShield Edge firewalls or NetApp's ONTAP Edge VSA. Looking behind the marketing smokescreen of ease of management & simplification etc. in reality though most if not all of these technologies were invested in and created to do one thing only and that was to take market share away from their competing vendors. By having all your legacy storage arrays or network switches now abstracted and consequently managed and configured by software that is provided by only one of those vendors, the control and future procurement decisions lie firmly in their park. So why do we need to take the software defined approach seriously if at all and what should be our focus if not the infrastructure products that "software defined" seems inherently linked to marketing?
Software defined is incredibly important and vital to IT and the businesses they support because it should bring the focus back on to what matters the most, namely the applications and not the underlying infrastructure. A true software defined approach to infrastructure that considers the application as its focal point ultimately leads to infrastructure being treated as code where the underlying hardware becomes irrelevant. By configuring all the infrastructure interdependencies as code with an understanding that it needs to support the application and the various environmental transitions it will go through leads to a completely different mindset and approach in terms of subsequent configuration and management of infrastructure. In this case a converged infrastructure approach whereby infrastructure is pre-integrated, pretested and pre-validated from inception as a product ready platform for applications is most suited. Understanding the capabilities of what software defined really is, beyond the hyperbole of infrastructure vendors leads to practices where concepts such as Continuous Delivery, Continuous Deployment and Continuous Integration can take place leading to a radical transformation in the way IT delivers value to the business.
|The focus of a Software Defined strategy should be the applications not the underlying infrastructure|
So if and when you do face a sales pitch, a new product line or an infrastructure savvy consultant that espouses to you how great and wonderful "software defined" is, there are several things to note and question. Beyond the workings of the infrastructure components how much application awareness and intelligence is there? How will this enable a DevOps approach and a quicker, more reliable and repeatable code deployment that will meet the requirements of the changing demands of your business? How will this also mitigate risk and ensure that applications will not just have their infrastructure resources automated and met but also their consistency in code from development to QA to an eventual live environment?
It is these questions and challenges that a "software defined" approach addresses and solves enabling significant benefits to a business. Once application code changes become reliable, automated and consequently frequent based on an infrastructure that meets the changing demands of its applications, a business can quickly gain a competitive edge over its rivals. Being able to respond quickly to market trends such as ensuring your website can cater for a sudden upsurge of transactions from its mobile version, or countering a sudden commodity price change etc. are all key to gaining a competitive advantage and consequently require an application delivery process that responds to those needs. A "Software Defined" approach can help businesses reach that goal by automating the time consuming, human error processes linked with IT, as long as they don't lose focus that it's about the applications and not just the infrastructure that supports it.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 28, 2016 03:45 PM EDT Reads: 2,527
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 28, 2016 02:00 PM EDT Reads: 2,918
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 28, 2016 02:00 PM EDT Reads: 1,353
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 28, 2016 01:00 PM EDT Reads: 2,327
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 11:15 AM EDT Reads: 1,237
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 28, 2016 11:00 AM EDT Reads: 4,049
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 28, 2016 10:45 AM EDT Reads: 1,621
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 28, 2016 09:45 AM EDT Reads: 2,263
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 28, 2016 09:15 AM EDT Reads: 1,191
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 28, 2016 09:00 AM EDT Reads: 2,431
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 28, 2016 08:45 AM EDT Reads: 1,979
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 28, 2016 07:15 AM EDT Reads: 2,685
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 28, 2016 06:00 AM EDT Reads: 2,256
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 28, 2016 05:00 AM EDT Reads: 2,116
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 28, 2016 05:00 AM EDT Reads: 3,245
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 28, 2016 04:15 AM EDT Reads: 3,196
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 28, 2016 03:00 AM EDT Reads: 2,581
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 28, 2016 03:00 AM EDT Reads: 1,320
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 28, 2016 02:30 AM EDT Reads: 857
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 28, 2016 01:30 AM EDT Reads: 1,465