Welcome!

Java IoT Authors: Pat Romanski, Elizabeth White, Liz McMillan, Paul Simmons, Yeshim Deniz

News Feed Item

Oracle Social Cloud Launches Open API Strategy for Paid Media Solution to Deliver Customers Choice & Expertise

Kenshoo, Nanigans & SHIFT Join Forces in Oracle Social's Paid Media Partnership Program

REDWOOD SHORES, CA -- (Marketwired) -- 03/07/14 -- Oracle (NYSE: ORCL)

News Summary
With paid social media becoming a larger portion of marketers' media portfolios, Oracle Social Cloud announces an open API-based paid media solution to deliver customers more choice, flexibility and industry-leading expertise. Social advertising platform leaders Kenshoo, Nanigans and SHIFT have been chosen as inaugural launch partners. With this flexible approach, Oracle is able to work with the industry's top advertising platforms, while enabling customers to leverage performance-based, data-driven, targeted advertising at scale.

News Facts

  • Oracle Social Cloud announces its open API strategy for paid media solutions to deliver customers more choice, flexibility and ongoing expertise for their paid social media capabilities. Delivering on the needs of modern marketers, the open strategy lays the groundwork for marketers to develop comprehensive Social CRM.
  • The new strategy delivers integration between Oracle's Social Relationship Management (SRM) platform and the partners' technology to enable connection and collaboration between content creation and management in SRM to promoting that content within the partners' ad technology platform. A demo of the paid media solution can be viewed here.
  • Kenshoo, Nanigans and SHIFT are leaders in the advertising technology space and were chosen based on criteria including platform capabilities, technology innovation, strategic partnerships with major social networks, customer base and scale capabilities.
  • Other key advantages to the API partner strategy include:
    • Technology Expertise: SRM customers will quickly benefit from years of focused development in the social paid media space by our chosen partners.
    • Analytics: Comprehensive analytics will be available to users through SRM and partner sites, helping users understand the metrics and results behind paid, owned and earned content.
    • Coordination & Collaboration: Oracle SRM's workflow functionality will enable better coordination and conversation between the community manager (owned and earned content), and the agency or media manager (paid content), facilitating a more efficient and effective use of the owned, earned and paid media equation.
    • Custom Audiences: Customers will be able to take advantage of SRM's Custom Audiences capability via Oracle Marketing Cloud integrations.

Social a Growing Piece of Digital Ad Pie

  • According to eMarketer, 2014 will be the year marketers begin to master the art of engaging with media multitaskers -- often via social. eMarketer predicts social's slice of the digital ad pie will approach 12 percent in the U.S., up from 8 percent in 2012, and nearly 9 percent worldwide, up from 7 percent in 2012.(1)
  • As marketing moves increasingly toward becoming real-time and right-time, enterprise marketers need to be able to quickly and seamlessly create varied content often with multiple agencies or employees involved.

Supporting Quote

  • "This strategic approach signals our belief in the power of an open API strategy, and we believe this is the best solution to meet our customers' needs to leverage performance-based, data-driven, targeted advertising at scale," said Meg Bear, Group Vice President, Oracle Social Cloud. "Through our open API strategy, we can work with leaders in the business and provide our customers a choice in their social advertising technology options. Kenshoo, Nanigans and SHIFT have the industry's premier and comprehensive advertising solutions and represent some of the biggest brands and organizations worldwide."

Supporting Resources

About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Bing, Baidu and CityGrid. Visit www.Kenshoo.com. Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

About Nanigans
A Strategic Facebook Preferred Marketer (sPMD), Nanigans has strong performance-based Facebook marketing capabilities that deliver value at scale. The platform handles more than 1 billion impressions daily and works with 250+ of the world's largest performance advertisers. Nanigans' PLTV (predictive lifetime value) technology, based on a machine-learning algorithm, gives customers a performance marketing edge. Visit www.nanigans.com

About SHIFT
Founded in 2010, SHIFT is a marketing platform built to maximize brand marketing ROI across Facebook, Twitter and LinkedIn on any device. SHIFT's Open Marketing Cloud provides solutions for planning, advertising and analyzing social marketing campaigns for global brands, including 10 of the top 20 largest advertisers. SHIFT has earned Facebook's Strategic PMD distinction, Twitter's Ads API distinction and LinkedIn's Sponsored Updates partnership. For more information, visit http://www.SHIFT.com.

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

(1) eMarketer: Key Trends for 2014: Always On Means Always Social

Contact Info

Lauren McKay
Oracle
+1.212.601.1795
Email Contact

Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...