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Amplifinity Becomes Oracle PartnerNetwork Gold Level Partner

ANN ARBOR, Mich., March 20, 2014 /PRNewswire/ -- Amplifinity, creator of the Advocacy Management Platform, an enterprise brand advocacy marketing software solution, today announced that it has achieved Gold Partner status in Oracle PartnerNetwork (OPN). By attaining Gold Level membership, Oracle has recognized Amplifinity for its commitment to establish Oracle-related knowledge in delivering a platform that enables enterprise B2Bs and B2Cs to generate high quality leads and customer acquisition by leveraging their customers, employees and third party influencers to advocate on their behalf.  Amplifinity and Oracle uniquely address the challenges of joint customers by providing solutions facing big brands today. Amplifinity's platform activates existing customers to generate new business in a consumer-driven marketplace, while tracking, managing and measuring the process through to a closed sale.

Amplifinity provides best-practice services that address complex enterprise integrations, long-term advocacy marketing strategies, and lead generation optimization. Enterprise B2Bs and B2Cs that recognize the urgency of leveraging current customers to drive more business for their brand, can benefit from the ability to drive referrals, generate and share content and amplify brand messages. Amplifinity's proven solution also enables organizations to strategically harness customer advocacy data that informs and drives future marketing efforts.

Richard Beedon, CEO of Amplifinity, said, "Oracle will allow Amplifinity to address our clients' increasing need for long-term advocacy marketing solutions with the support of a world-class industry leader. With the Gold Partner status we can leverage the specialist tools and resources available via Oracle PartnerNetwork, to add the highest level of value to corporations that are utilizing Oracle within their enterprise."

With its Gold status, Amplifinity receives the benefit of developing specializations that will allow them to grow their business, increase their expertise, reach higher levels of customer retention, and create differentiation in the marketplace. Gold members also become eligible to resell all Oracle Technology products and can apply to resell Oracle Applications and Industry Solutions. In addition, they receive access to Oracle account representatives and My Oracle Support updates for all products, discounts on training, limited free assessment/exam vouchers, reduced rates on the purchase of Oracle licenses for internal use, discounts on advances customer services and more. For more information about the benefits of becoming an OPN Gold level partner, please visit: http://www.oracle.com/us/partnerships/index.htm

About Amplifinity
Amplifinity is one of the pioneers in the development of social sales and marketing technology platforms. Amplifinity's Advocacy Management Platform (AMP) is being used by enterprises to generate and manage brand advocacy by mobilizing customers, employees and influencers to refer new prospects, endorse products, and amplify marketing messages.  With AMP, brands are able to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention, and profitability. For more information: (734) 585-5684 or email info@amplifinity.com. @amplifinity

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates.

SOURCE Amplifinity

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