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Placeable Poises for Further Growth with Appointment of Vice President of Marketing, Continues to Evolve Vision

Placeable, the location marketing technology for the enterprise advertiser, today announced it has enhanced its executive team with the addition of Melissa Risteff to the position of vice president of marketing. In this role Ms. Risteff’s mission is to develop awareness, champion the brand, and drive customer acquisition and loyalty initiatives.

“Placeable is committed to helping enterprise marketers increase their local market share by using location content as a strategic digital asset,” said Ari Kaufman, CEO of Placeable. “Melissa knows what it takes to accelerate an organization to the next level. Her stellar track record of building and improving the performance of her teams is a huge complement to the existing Placeable team.”

Prior to Placeable, Ms. Risteff was the senior vice president of Enterprise Engagement and the former senior vice president of Global Marketing and Alliances at NewsGator. She previously served as CMO of a collaborative analytics software firm, vice president of product for an eLearning company, and has held senior level strategy and product roles at both Sun Microsystems and GE.

About Placeable

Placeable helps large advertisers increase local market share and improve customer experience by unlocking location content as a strategic marketing asset. With Placeable’s web-based platform, brands and agencies easily clean and control their place data for use across maps, search engines, social networks, local landing pages, locators and marketing technology. Placeable’s location marketing technology powers millions of locations worldwide for brands including Bank of America, Western Union, and Nationwide Insurance. Placeable is based in Denver, CO.

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