|By AppDynamics Blog||
|April 2, 2014 10:30 AM EDT||
Data is dumb but we can't seem to get enough of it these days. An entire industry has evolved to make sense of the massive amounts of data being generated every day. Massive data collection by itself does not guarantee the context required to solve business and IT problems... If we are smart about data, however, it will lead us in the right direction.
Today's businesses are defined by the software they run on, enabling them to innovate and create new services faster. Apple re-invented the music industry through software; Netflix changed the way we consume movies through software; grocery shopping, taxi-hire, parcel-logistics, car rental, travel booking... these are all industries that have been completely disrupted by software.
As more and more organisations depend upon the software they run on, the consumer demand for superior services, faster innovation, and improved performance continues to accelerate. As a result the software required to compete in this unforgiving market only continues to increase in its complexity.
It was only a few short years ago that when I wanted to book my family vacation, we all made the trip down to the local travel agent and sat around a desk while the agent tapped away on her green-screen searching for available flights and hotels. The process of booking our hotels has obviously changed dramatically, and so have the applications that support the process.
For example, below is a screen shot of the Business Transaction flow through a global travel site when a user makes a simple search for a hotel. All the user does is select a destination, some dates and maybe one or two preferences, but the resultant transaction kicks off more than 200 service requests before the results are returned to the user they can make their selection of preferred hotel.
This rise in application complexity often means we generate increasingly more structured and unstructured data from our applications such as log files, email, alerts, infrastructure stats, network stats etc. Close to 200 billion emails will be sent in 2014, I wonder how many of those emails are false alerts from monitoring tools?
I have been helping companies build monitoring strategies for nearly a decade, and the problem I used to regularly face was dealing with organisations that just didn't have enough data. IT departments didn't have the required information to be able to quickly diagnose and remediate problems when they occurred.
As organisations continue to have a greater dependency on the software they run on and application complexity continues to increase, there is a danger we swing the other way by collecting and storing too much data to be able to make sense of it in a timely manner. My colleague Jim Hirschauer often refers to this as the "home hoarders effect" drawing parallels with people who simply never throw anything out from their homes. The bigger the piles get the harder it is to find what you need, and at some point that pile is going to topple over.
Keep what you need
There are lots of good reasons to keep data, but "just in-case we need it" is not a good reason. It is important to think about why the data is being captured and stored and how it will help solve problems in the future. By keeping the relevant data and throwing away the clutter, you become more efficient and effective in troubleshooting and resolving problems.
But data alone isn't good enough to solve your business and IT problems. Data in and of itself is one-dimensional and dumb. Data doesn't tell you when there are problems, it doesn't tell you when business is going well, it doesn't tell you anything meaningful without some help and a lot more context. Let's explore an example to illustrate my point.
Let's say we have a couple of data points about a person. The data points are...
Heart Rate = 150 bpm
Blood Pressure = 200 over 100
Now tell me, is this person performing well? With these data points we have no idea. We need more data. The table below shows a list of some possible data points we can collect.
Notice the last attribute in the table. The activity provides us with the context we need to focus on the proper data points to figure out if the person is performing well or not. Here are some more relevant data points...
Distance Run = 100 meters
Time = 9.58s
Now can we determine if the person is performing well or not? I'm not much of a track and field aficionado so I have no idea if this is a good performance or not. I need point of comparison to determine if 9.58 seconds in the 100-meter dash is good. So here is our baseline for comparison sake...
100-Meter World Record Time = 9.69s
Well it looks like the person was performing really well. They set a world record in the 100-meter dash. All of the data points individually didn't tell us anything. We required correlation (context) and analytics (comparison to baseline) in order to turn data into information. I like to refer to this concept as creating Smart Data.
Smart Data Defined
Smart Data is actionable, intelligent, information.
Smart Data is created by performing correlation and analytics on data sets. AppDynamics correlates end user business transaction details with completion status (success, error, exception), response times, and all other data points measured at any given time. It automatically analyzes the entire data set to provide information from which to draw conclusions and take the appropriate action. This information is called Smart Data.
Being smart about your monitoring data collection allows you to isolate and resolve problems much faster, and with a much lower cost of ownership and overhead.
I have recently been working with a company to replace their legacy monitoring tool with AppDynamics. The environment they are monitoring is a good size, consisting of about 1,200 servers and their main application processes approximately 300,000 transactions per minute. They invested in a monitoring tool to help manage the performance of their applications which captured and stored all the data they could "just in-case" it was needed. Unfortunately this approach required an additional 92 servers to be provisioned for the monitoring tool itself, which consumed approximately 80TB of data storage per year. The increasing investments this customer needed to make in hardware, storage, people, and maintenance was too much to manage for them and they decided to look for a different approach.
AppDynamics "smart data" approach to analytics means this particular customer now only requires two reporting servers and the storage requirements were reduced to just 1TB per year. Collecting only the data required to make smart decisions gave them both a 98% reduction in hardware costs and more effective analytics in the process.
Adding business context
Smart data is not just about resolving problems faster though. In October last year we introduced Real-time Business Metrics and described how AppDynamics customers can use Real-time Business Metrics to extract and present business metrics directly from within their applications. These business metrics provide business context enabling customers to turn smart data into actionable information. Our customers, for example, can see the exact revenue impact of performance problems, the end user experience during an app upgrade, or the real-time impact of marketing campaigns. Smart analytics not only clearly show the business benefits of making immediate improvements, they help direct where limited resources should be invested for further business and application improvement going forward.
AppDynamics is focused on delivering actionable intelligence to sell problems for IT operations and development teams as well as business owners. To learn more about Real-time Business Metrics read here.
The post A New Breed of Actionable Analytics written by Tom Levey appeared first on Application Performance Monitoring Blog from AppDynamics.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 25, 2016 06:00 AM EDT Reads: 1,454
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 25, 2016 05:45 AM EDT Reads: 1,351
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 25, 2016 05:00 AM EDT Reads: 2,007
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 25, 2016 04:15 AM EDT Reads: 2,395
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 25, 2016 03:45 AM EDT Reads: 2,166
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 25, 2016 01:45 AM EDT Reads: 1,222
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 25, 2016 01:30 AM EDT Reads: 1,254
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 25, 2016 12:30 AM EDT Reads: 1,878
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 25, 2016 12:15 AM EDT Reads: 2,493
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:30 PM EDT Reads: 1,276
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:00 PM EDT Reads: 1,511
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Jul. 24, 2016 10:45 PM EDT Reads: 1,990
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 24, 2016 10:00 PM EDT Reads: 1,966
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 24, 2016 09:45 PM EDT Reads: 2,128
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 24, 2016 09:00 PM EDT Reads: 2,468
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 24, 2016 07:45 PM EDT Reads: 1,860
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 07:30 PM EDT Reads: 2,064
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 24, 2016 07:30 PM EDT Reads: 1,701
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 24, 2016 07:00 PM EDT Reads: 1,933
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:45 PM EDT Reads: 1,767