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Rise & Shine: GrubHub Ranks Top Cities for Takeout Breakfast, Coffee Orders

Phoenix Leads in Early-Morning Eats, New York City in Java Jolts

CHICAGO, April 8, 2014 /PRNewswire/ -- Breakfast wars are raging across the country, and the analysts at GrubHub, the nation's leading online and mobile food-ordering company, set out to determine what "the most important meal of the day" means for the takeout industry. An analysis of a year's worth of orders placed between 6-11 a.m. reveals that breakfast and coffee orders have surged nearly 50 percent since 2011, led by Phoenix and New York City, respectively.

To identify the cities most likely to start the day with early-morning eats and jolts of java, analysts examined breakfast orders placed across GrubHub's network of approximately 28,800 restaurants in more than 600 U.S. cities. Findings reveal that diners in the following cities order the most breakfast and coffee for takeout.


Cities that Order the Most Breakfast:

Cities that Order the Most Coffee:

1. Phoenix

1. New York City

2. New York City

2. Allentown, Pa.

3. San Jose, Calif.

3. Philadelphia

4. Las Vegas

4. Los Angeles

5. San Diego

5. Blacksburg, Va.

In mapping breakfast consumption across the country, GrubHub analysts also uncovered the most popular fuel for American mornings. Despite an increasing number of morning menu options and innovations, the study shows that traditional breakfast choices, including eggs and coffee, still comprise the most common morning meals.


Most Popular Breakfast Foods*:

Most Popular Coffee Beverages*:

1. Eggs – 32 percent

1. Coffee – 47 percent

2. Omelets – 14 percent

2. Latte – 20 percent

3. Bacon – 13 percent

3. Iced Coffee – 18 percent

4. Bagel – 11 percent

4. Cappuccino – 5 percent

5. Toast – 9 percent

5. Mocha – 3 percent

Aside from identifying where and what early diners are ordering, GrubHub's analysis exposed additional trends in takeout breakfast:

  • Takeout breakfast orders peak on Saturday, followed by Sunday, Thursday and Tuesday, respectively.
  • The average order time for takeout breakfast is 9:45 a.m.
  • Women are 20 percent more likely to order breakfast than men.
  • Women are 26 percent more likely to order coffee beverages than men.

For more information about GrubHub, or to find takeout restaurants available in your area, please visit GrubHub.com.

About GrubHub Inc.
GrubHub Inc. (NYSE: GRUB) is the nation's leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company's online and mobile ordering platforms allow diners to order directly from approximately 28,800 takeout restaurants in more than 600 U.S. cities and London. Every order is supported by the company's 24/7 customer service teams. GrubHub Inc. has more than 600 employees, with offices in Chicago, New York and London.

*Popularity of items based on the percentage of orders in each breakfast category placed 3/18/13-3/17/14 between 6-11 a.m.

SOURCE GrubHub Inc.

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