|By Michael Bushong||
|May 30, 2014 09:00 AM EDT||
There is probably never going to be a perfect balance in the industry between Do-it-yourself (DIY) and Do-it-for-you (DIFY) networking. It seems exceedingly unlikely that there is a one-size-fits-all type of solution out there. And so we will invariably end up with a bifurcated market that requires multiple solutions for its constituents. But if there is not a perfect balance, which one of these is likely to see the most action?
If you were to base your guess on industry chatter, you would have to conclude that DIY has the upper hand.
There is a ton of momentum right now with both SDN and bare metal switching. On the SDN front, it is all about orchestration and automation. The ability to streamline customized workflows is attractive, especially for the large IT shops that sink tens of millions of dollars into managing their monstrosities. Once you get into anything that is customized, there is a degree of DIY-ness that is required. No product is designed expressly for your particular environment, so you need to the ability to customize what you buy to do what you want. Beyond that, there is an awful lot of talk about APIs and programmability.
Bare metal switching is a different initiative with different objectives that end up in a similar DIY framework. The move towards a more server-like environment allows users to customize their switching solution. There is great power in having absolute control over how a device behaves. It allows users to pick and choose tools they are already familiar with, extending their functionality into the networking realm.
However, the challenge in using industry dialogue to conclude where things will end up is that the chatter does not always match exactly the buying patterns. Indeed, public discourse most typically leads broad deployment – sometimes by several years or more (think IPv6, Internet of Things, or even electric vehicles).
The DIY movement in networking is real, but what is it about? The ability to tailor specific networking applications to the infrastructure is about eking out performance or customizing experience. It is about modifying a base set of functionality to fit better into your specific context.
For this to matter, you have to be pushing the envelope in terms of performance or capability. But the truth is that the bulk of the networking space is simply not there. Their issues are not in customization. They want to be spending less time with the network, not more. The problem they need solved is more about operating their infrastructure and less about creating substrates to connect it all together in some unique configuration.
But you don’t hear from these people in industry forums and on social media. They lack the interest, time, and sometimes confidence to express a point of view that is less visionary and more functional. As a result, we only hear one side of the story. It plays out in blogs, on Twitter, in press articles, and on conferences stages. And with every word and unapproachable idea, we collectively push the majority of users further into the background.
The solution here isn’t to retreat from change. But we need to make sure that new technology is usable for the legions of people for whom the network is primarily a means of enabling their business. We need to advance with equal enthusiasm DIFY networking.
So why don’t we do this naturally as an industry?
There are two major dynamics at play. First, incumbents tend to be capability-driven. Customer X needs something, so they build whatever widget is required. The focus is on the capability, not necessarily on how that capability is inserted into a widely consumable workflow. If there is any doubt here, ask yourself if networking workflows today are more arcane or intuitive. And then ask yourself why certifications are so important. The only way to validate that you have mastered the arcane is to produce your certificate as proof.
The second dynamic is that new initiatives (be they new companies or just new projects) tend to target the hot spots. Those hot spots are identified by the vocal minority. And networking’s vocal bunch consists of strong proponents for customization, primarily through tooling and development frameworks.
But even here, customization is rarely the outright goal. Unless your business requires differentiated network services (a la service or cloud providers), you likely don’t want to be customized for the sake of being customized. Rather, the customization trends are a response to a broad deficiency in the networking industry. More directly, if my vendor cannot give me what I need, at least give me the tools so I can do it myself.
Both SDN and white box switching are great movements, but they are responses to a long-time issue with legacy networks: the equipment is needlessly expensive, and networks are ridiculously hard to manage. When these issues go unaddressed for decades, what are customers to do? They stand up and collectively say “Screw it. I’ll do it myself.”
When the DIY trends exist long enough, we end up fooling ourselves into thinking customization is the goal when all along it was merely a workaround. We replace intuitive networking with There’s an API for that networking. Essentially, we have shifted the cost from procurement (you can buy cheaper equipment) to development (but you have to customize everything around it).
This doesn’t seem right. I suspect the right outcome for the industry is to take the technological advances, develop them to completeness, and deliver an infrastructure that delivers. Such an infrastructure could still have the hooks for the DIYers, but it would be functional for the DIFYers as well.
[Today’s fun fact: If all of the oceans in the world evaporated, Hawaii would be the tallest mountain in the world. Take that, Everest!]
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Apr. 26, 2015 07:00 AM EDT Reads: 2,552
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Apr. 26, 2015 06:45 AM EDT Reads: 2,904
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Apr. 26, 2015 06:45 AM EDT Reads: 2,468
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Apr. 26, 2015 06:00 AM EDT Reads: 2,660
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 26, 2015 05:45 AM EDT Reads: 2,070
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Apr. 26, 2015 05:00 AM EDT Reads: 2,050
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
Apr. 26, 2015 05:00 AM EDT Reads: 2,405
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Apr. 26, 2015 04:45 AM EDT Reads: 2,068
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Apr. 26, 2015 04:45 AM EDT Reads: 2,334
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Apr. 26, 2015 04:30 AM EDT Reads: 2,125
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
Apr. 26, 2015 04:00 AM EDT Reads: 2,249
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Apr. 26, 2015 03:30 AM EDT Reads: 1,923
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 26, 2015 02:45 AM EDT Reads: 2,004
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
Apr. 26, 2015 02:30 AM EDT Reads: 2,091
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Apr. 26, 2015 02:15 AM EDT Reads: 2,819
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Apr. 26, 2015 02:00 AM EDT Reads: 3,587
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Apr. 26, 2015 02:00 AM EDT Reads: 3,883
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
Apr. 26, 2015 01:45 AM EDT Reads: 3,625
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
Apr. 26, 2015 01:45 AM EDT Reads: 2,214
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
Apr. 26, 2015 01:00 AM EDT Reads: 2,756