Welcome!

Java IoT Authors: Tim Hinds, Liz McMillan, Elizabeth White, Yeshim Deniz, Douglas Lyon

News Feed Item

Eastwick Expands East; Opens Office in New York

Geographic Expansion, Executive Team Hires, Promotions and Client Momentum Support Company Vision and Growth

SUNNYVALE, CA and NEW YORK, NY -- (Marketwired) -- 04/14/14 -- Eastwick, a leading independent integrated communications firm, today announced the launch of a New York office, along with executive level hires, promotions and client momentum. Today's announcement comes as the firm expands its services and staff to serve expanding global technology clients.

New York Office

The opening of an office in New York City provides Eastwick proximity to the epicenter of the media, advertising, financial services markets and a burgeoning tech scene. According to data released in April 2014 by the Partnership for New York City, tech employment has increased by 21 percent since 2006, nearly double the nation's 12 percent growth in tech jobs. Eastwick's expansion to New York will enable the firm to better serve clients, deepen relationships with East Coast-based influencers and expand the talent pool for recruitment in the city's high tech hub.

"Geographic expansion has been a long-term goal for Eastwick, and with several notable East Coast-based clients, and a forecast for strong revenue growth, the time was right to head east," said Barbara Bates, chief executive officer and founder of Eastwick. "We're aiming to create a two-way exchange of ideas between the Silicon Valley tech scene and that of New York. Both have things to offer the other and we hope to be the ones to foster that collaboration."

To learn more about the launch, visit www.eastwick.com/ewnylaunch.

Leadership Team Expansion, New Group Leads Named

Joining the Eastwick executive team is Douglas Liddie, chief operating officer. With more than 25 years of diverse organizational leadership experience in the public relations, management consulting and cleantech fields, Doug is responsible for guiding the agency's organizational growth and overseeing the agency's finance, legal, human resources, information technology and administrative business systems.

Gwen Murphy has joined Eastwick as senior vice president to lead the company's Advocacy Marketing Group. Gwen brings more than 20 years of high tech communications expertise, both in-house and on the agency side, managing internal and external communications programs for industry giants including Cisco, Sun Microsystems, Sybase, Quantum, as well as emerging companies such as ACTIVE Network, Eloqua, Marketo, Netopia, and Nuance. As head of the Eastwick Advocacy Marketing Group, Gwen is responsible for developing, leading and managing high-impact communications programs that deliver quantifiable results, helping clients drive sales, and speed time to revenue.

Also joining Eastwick as vice president of the Social and Digital Group is Sahana Jayaraman. Sahana joins Eastwick from Fleishman-Hillard, where she led social media efforts for Visa, Kaiser Permanente, and ATT Interactive. Sahana brings 12 years of brand communications experience supporting a wide range of B2B and B2C clients in campaign planning and execution. Whether it's driving brand awareness, amplifying product launches, content marketing, influencer engagement, or crisis management, Sahana has extensive experience helping clients effectively leverage social and digital technologies to meet communications objectives. As head of the Social and Digital Group, Sahana is responsible for managing and building Eastwick social and digital service offerings, partnerships, and strategic oversight and counsel on client programs.

Marisa Mayer will lead Eastwick talent management and joins the company with 20 years of human resource experience, most recently at SparkPR. As the head of talent management at Eastwick, Marisa leads professional development, recruiting and retaining top talent and has a focus on Eastwick culture.

Promotions

Heather Kernahan, who joined Eastwick in February 2013 as senior vice president, has been promoted to executive vice president and general manager. In this new role, Heather will execute the Eastwick plan to move the agency through its next phase of growth and will continue to concentrate on client satisfaction, expanding services and achieving agency revenue business results.

Erin McCabe has also been promoted to senior vice president, Client Services Group. With more than 15 years in Eastwick leadership roles, she is focused on developing teams that deliver exceptional client service, setting agency-wide quality standards and building strategic plans for clients.

Client Growth across Verticals

Eastwick reports continued client momentum and growth across all of its technology verticals, including enterprise, security, consumer, big data and analytics, cleantech, education technology, advertising technology and digital media. New clients who have turned to Eastwick for value-building results include: Imergy Power Systems, Intaact, Matterport, MyBuys, Neustar, Schneider Electric, SCIenergy, SmartHome Ventures, Soligent, Spotzot, ThoughtSpot and Women's Startup Lab.

About Eastwick
Eastwick is a leading strategic integrated communications firm that partners with its technology clients to build value, activate audiences, and accelerate market leadership. Its mission is to help technology greats -- the proven winners and rising stars -- accelerate their growth and build value. With a powerful mix of public relations, content, advocacy, social media marketing, and creative services, Eastwick drives audience momentum and positions companies to shape and lead their markets while achieving breakthrough levels of success. Founded and led by Barbara Bates, Eastwick has guided hundreds of innovators to new levels of success for more than 20 years. To learn more about Eastwick, visit http://www.eastwick.com and follow the company on Twitter @eastwickcom and on facebook.com/eastwickcom.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2566962

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Eastwick
Sharon Tully
[email protected]
415-820-4487

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...