|By Xenia von Wedel||
|April 19, 2014 11:00 AM EDT||
Thanks for taking the time to answer my questions. Please tell us, what is Appthority all about and what do you do?
Guerra: Appthority is an app risk management company with a Software-as-a-Service solution that analyzes mobile apps for hidden behaviors that pose privacy and security risks. Our main customers are large organizations and we provide them with the first all-in-one App Risk Management service to uncover the hidden actions of apps and enable enterprises to create custom policies to prevent unwanted app behaviors. Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions to protect corporate data on company-issued and BYOD mobile phones as employees bring their own apps to work.
With the shift from desktop computing to mobile spurring the rise of the BYOD, BYOApps, and Mobile First movements, people are mixing personal and corporate data on their mobile devices. This has created enormous security and privacy implications. Since 91% of apps lack encryption and 79% can access corporate data, there is obviously the potential for serious problems. Appthority enables organizations to prevent risky apps from entering the workplace while still enabling the workforce to leverage their mobile devices to their maximum potential.
What's new in terms of products?
Guerra: We just announced several key upgrades to the Appthority Service. We've done a lot of market research and IT and security administrators are really interested in being able to construct highly customizable policies. The upgrades to the Appthority Service improve workflow processes in a number of ways: It provides support for multiple app allowance policies simultaneously - by company department, by geography or even by device type - whether company or employee owned. This includes approving and enforcing custom, acceptable use polices at scale, to supporting the creation and implementation of multiple group and role-based policies. An enforcement workflow (do x for y days, then to z for n days, when a specific risky behavior is detected) is now also available. Finally, we've added additional rules and detection for cloud-based file storage violations, which are a big worry for companies trying to protect their IP.
The biggest challenge we face now in winning over new clients is a lack of awareness of the challenge of protecting and securing organizations and their employees from risky mobile app behavior. Most customers are aware of the malware risks on the Android OS, however, some organizations are not aware that there are many other risks beyond malware from a privacy, security and data management perspective that affect iOS and the Android OS.
Who is your target audience and how do you intend to reach them?
Guerra: Our target audiences are Chief Information and Security Officers of Fortune 500 companies who are building mobile risk management policies, as well as IT Administrators responsible for their organization's Mobile Device Management (MDM).
I'd be curious to hear any general thoughts you have on market trends...
Guerra: According to Gartner, by 2015, the number of employees using mobile applications in the workplace will double. More organizations are adopting a Mobile First strategy, to support employees who are using the mobile device as their primary computer more and more. Employees are, on average, downloading 50-200 apps from the millions of apps in the global app ecosystem onto devices that are connecting to the corporate network. The cost and complexity of manually managing app risk policy functions is enormous, so there is a strong need for technology that can mitigate the risks apps bring into the enterprise.
What is the viral aspect of your product?
Guerra: There are millions of apps in the app ecosystem and even more if you consider that each version of an app is a net-new app. Keeping adequate coverage and analysis of all of the apps out there is a huge task. The Appthority Service integrates directly into the top MDMs, which gives us a huge mobile footprint. As a result, any time an employee anywhere in the world downloads a new app or a new version to an existing app, our system gets immediately notified and processes the app for analysis. The viral effect is that when other employees, even if they work at different companies, download that same app, our system will already have the analysis complete and IT administrators can rest easy knowing that our database with over 2 million apps stays relevant and always up-to-date.
What's the business model? How will you make money?
Guerra: Appthority's solution is delivered as Software-as-a-Service. It is subscription-based in which we charge per device / per month.
Who are your competitors?
Guerra: There are other security companies that focus on mobile risk, however most only focus on malware and thus on Android. Other vendors focus only on app vulnerabilities, (programing mistakes), but these are short-sighted approaches, as most of the enterprise risks in mobile apps are from behaviors the developer incorporated into the app by design. Only Appthority was built from the ground up to focus on iOS and Android and analyze apps for total risk with respect to risky security behaviors and risky privacy behaviors as well as malware.
How do you differentiate from your competitors?
Guerra: The Appthority Mobile App Risk Management Service integrates with MDM technology to automatically identify risky behaviors in mobile apps and grant employees access to the apps they can securely use. We are the only service to automate an otherwise manual process to reduce risk and costs so our customers can leverage mobility and empower a smarter, safer and more productive mobile workforce.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Guerra: Appthority is the first and only product available today that acts as a truly actionable and fully automated app risk management service, including app reputation (risky behavior) analysis and policy management in an entirely integrated platform. Appthority's policy management innovation is the next step in the evolution of App Risk Management - from discovering and analyzing risky app behaviors to automated enforcement capabilities.
With Appthority, IT Administrators responsible for their organization's Mobile Device Management (MDM) program are able to know the risky app behaviors present on employees' managed devices within minutes. They can then create custom policies based on their organization's unique risk profile. Using Appthority's analysis, IT administrators can now also take the next step of creating custom and unique app enforcement and remediation policies for all devices under management. This includes generating blacklists and whitelists that auto-populate based on the behavior of new apps entering the environment.
What business or technology could yours disrupt?
Guerra: Many companies today are following one of three models when it comes to mobile security. A number of companies aren't doing anything - they are still hanging onto their Blackberries, but are doing their homework as iOS and Android phones sneak onto the network. Next are the companies using containers, which are seen as essential by really early adopters and big financial firms, but the productivity and usability impact on users is so dramatic that the longevity of this approach is questionable. Finally, there are companies using Mobile Device Management (MDM) solutions, which while it is undoubtedly here to stay, MDMs can't look into the risky behaviors within an app, which is where all the risks lie.
This is where Appthority comes in. By integrating with MDMs and enterprise app stores, Appthority provides companies with the comprehensive solution needed to protect corporate data while allowing employees the freedom to use their smart phones or tablets for work.
Who founded the company, when? What can you tell me about the story of the company's founding?
Guerra: My cofounders Kevin Watkins, Anthony Bettini, and I founded the company in early 2011 to create a safer enterprise mobile environment. Our founding team saw IT's frustration in dealing with CoIT (Consumerization of IT) and the BYOD (Bring Your Own Device) movement, where organizations struggled with the loss of control, visibility and security coverage of some of their most valuable data. Through early interaction with enterprise customers, eager to find a solution to their mobile IT woes, Appthority stepped up to the challenge and envisioned a world where IT could embrace, rather than fear, mobile devices and the many advantages of a mobile workforce. And just like that, Mobile App Risk Management was born. After nearly a year of stealth-mode development, we launched The Appthority Platform at the 2012 RSA Conference Innovation Sandbox where Appthority was named "The Most Innovative Company of RSA Conference 2012."
What is your distribution model? Where to buy your product?
Guerra: Our distribution model is diverse, from direct via our sales organization to VARs, to system integrators to carriers. Our product is available worldwide and available in seven languages, though our focus is on Fortune 500 companies in the U.S. that have deployed an EMM / MDM solution.
What's next on your product roadmap?
Guerra: We will continue to add more customizable features to the Appthority Portal as customers become more sophisticated with their mobile risk management processes. We are seeing a lot of growth from early adopters making their way to other enterprise accounts and it's exciting to offer customization and automation that fits customers' diverse mobile app security needs.
What else would you like to add?
Guerra: As we see apps power the Internet of Things, there are now apps in cars, televisions and refrigerators. Just like with mobile devices, apps are empowering other economies that will thrive and create opportunity for developers as well. However, it is important to learn from the mobile app security issues we've seen to-date and start early with embedded apps as the Internet of Things booms.
Partnerships, collaborations or affiliations: Our most critical technology partners are AirWatch, Apperian, and MobileIron. For the consumer market, we are partnered with carriers like Swisscom.
Federal or state grants, contracts or awards received: Appthority is a current finalist for four industry awards: Global Mobile Awards 2014 Finalist for Best Enterprise Mobile Service; SC Magazine Awards 2014 Finalist for Rookie Security Company of the Year; 2013 SINET 16 Innovator; Tech Trailblazers Finalist 2014 - Mobile.
Market size being pursued: By 2015: Enterprise mobile app development is an $8B/year market and the enterprise mobile device management market (includes MDM, EMM, MAM, Containers, etc.) is a $9B/year market. Appthority plays in both markets.
Is the company profitable? As a privately held company, Appthority does not release revenue information.
Appthority's App Risk Management service automates discovering the hidden behaviors of millions of apps and allowing the apps that employees can securely use. Only Appthority combines the largest global database of millions of analyzed public and enterprise apps with a policy management engine to speed app review and approval and enforce custom, acceptable use polices for thousands of employees within minutes. With unprecedented visibility and control over risky app behaviors, Appthority enables companies to leverage mobility and empower a smarter, safer, mobile workforce. Headquartered in San Francisco, Appthority is venture-backed by U.S. Venture Partners (USVP) and Venrock. More information on Appthority can be found at https://www.appthority.com.
All product and company names herein may be trademarks of their registered owners.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 10, 2016 04:15 AM EST Reads: 1,388
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Dec. 10, 2016 04:15 AM EST Reads: 570
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Dec. 10, 2016 04:00 AM EST Reads: 5,317
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Dec. 10, 2016 03:15 AM EST Reads: 497
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 10, 2016 02:15 AM EST Reads: 802
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Dec. 10, 2016 02:00 AM EST Reads: 640
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
Dec. 10, 2016 01:30 AM EST Reads: 799
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 10, 2016 01:00 AM EST Reads: 1,276
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 11:30 PM EST Reads: 1,163
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Dec. 9, 2016 10:45 PM EST Reads: 580
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Dec. 9, 2016 10:00 PM EST Reads: 348
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 09:30 PM EST Reads: 1,291
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 9, 2016 08:00 PM EST Reads: 1,047
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Dec. 9, 2016 06:45 PM EST Reads: 5,152
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 9, 2016 06:15 PM EST Reads: 1,773
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 9, 2016 05:30 PM EST Reads: 2,384
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 9, 2016 05:15 PM EST Reads: 1,487
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 9, 2016 05:15 PM EST Reads: 1,905
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 9, 2016 04:45 PM EST Reads: 1,330
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 9, 2016 04:45 PM EST Reads: 1,878