|By Xenia von Wedel||
|April 19, 2014 11:00 AM EDT||
Thanks for taking the time to answer my questions. Please tell us, what is Appthority all about and what do you do?
Guerra: Appthority is an app risk management company with a Software-as-a-Service solution that analyzes mobile apps for hidden behaviors that pose privacy and security risks. Our main customers are large organizations and we provide them with the first all-in-one App Risk Management service to uncover the hidden actions of apps and enable enterprises to create custom policies to prevent unwanted app behaviors. Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions to protect corporate data on company-issued and BYOD mobile phones as employees bring their own apps to work.
With the shift from desktop computing to mobile spurring the rise of the BYOD, BYOApps, and Mobile First movements, people are mixing personal and corporate data on their mobile devices. This has created enormous security and privacy implications. Since 91% of apps lack encryption and 79% can access corporate data, there is obviously the potential for serious problems. Appthority enables organizations to prevent risky apps from entering the workplace while still enabling the workforce to leverage their mobile devices to their maximum potential.
What's new in terms of products?
Guerra: We just announced several key upgrades to the Appthority Service. We've done a lot of market research and IT and security administrators are really interested in being able to construct highly customizable policies. The upgrades to the Appthority Service improve workflow processes in a number of ways: It provides support for multiple app allowance policies simultaneously - by company department, by geography or even by device type - whether company or employee owned. This includes approving and enforcing custom, acceptable use polices at scale, to supporting the creation and implementation of multiple group and role-based policies. An enforcement workflow (do x for y days, then to z for n days, when a specific risky behavior is detected) is now also available. Finally, we've added additional rules and detection for cloud-based file storage violations, which are a big worry for companies trying to protect their IP.
The biggest challenge we face now in winning over new clients is a lack of awareness of the challenge of protecting and securing organizations and their employees from risky mobile app behavior. Most customers are aware of the malware risks on the Android OS, however, some organizations are not aware that there are many other risks beyond malware from a privacy, security and data management perspective that affect iOS and the Android OS.
Who is your target audience and how do you intend to reach them?
Guerra: Our target audiences are Chief Information and Security Officers of Fortune 500 companies who are building mobile risk management policies, as well as IT Administrators responsible for their organization's Mobile Device Management (MDM).
I'd be curious to hear any general thoughts you have on market trends...
Guerra: According to Gartner, by 2015, the number of employees using mobile applications in the workplace will double. More organizations are adopting a Mobile First strategy, to support employees who are using the mobile device as their primary computer more and more. Employees are, on average, downloading 50-200 apps from the millions of apps in the global app ecosystem onto devices that are connecting to the corporate network. The cost and complexity of manually managing app risk policy functions is enormous, so there is a strong need for technology that can mitigate the risks apps bring into the enterprise.
What is the viral aspect of your product?
Guerra: There are millions of apps in the app ecosystem and even more if you consider that each version of an app is a net-new app. Keeping adequate coverage and analysis of all of the apps out there is a huge task. The Appthority Service integrates directly into the top MDMs, which gives us a huge mobile footprint. As a result, any time an employee anywhere in the world downloads a new app or a new version to an existing app, our system gets immediately notified and processes the app for analysis. The viral effect is that when other employees, even if they work at different companies, download that same app, our system will already have the analysis complete and IT administrators can rest easy knowing that our database with over 2 million apps stays relevant and always up-to-date.
What's the business model? How will you make money?
Guerra: Appthority's solution is delivered as Software-as-a-Service. It is subscription-based in which we charge per device / per month.
Who are your competitors?
Guerra: There are other security companies that focus on mobile risk, however most only focus on malware and thus on Android. Other vendors focus only on app vulnerabilities, (programing mistakes), but these are short-sighted approaches, as most of the enterprise risks in mobile apps are from behaviors the developer incorporated into the app by design. Only Appthority was built from the ground up to focus on iOS and Android and analyze apps for total risk with respect to risky security behaviors and risky privacy behaviors as well as malware.
How do you differentiate from your competitors?
Guerra: The Appthority Mobile App Risk Management Service integrates with MDM technology to automatically identify risky behaviors in mobile apps and grant employees access to the apps they can securely use. We are the only service to automate an otherwise manual process to reduce risk and costs so our customers can leverage mobility and empower a smarter, safer and more productive mobile workforce.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Guerra: Appthority is the first and only product available today that acts as a truly actionable and fully automated app risk management service, including app reputation (risky behavior) analysis and policy management in an entirely integrated platform. Appthority's policy management innovation is the next step in the evolution of App Risk Management - from discovering and analyzing risky app behaviors to automated enforcement capabilities.
With Appthority, IT Administrators responsible for their organization's Mobile Device Management (MDM) program are able to know the risky app behaviors present on employees' managed devices within minutes. They can then create custom policies based on their organization's unique risk profile. Using Appthority's analysis, IT administrators can now also take the next step of creating custom and unique app enforcement and remediation policies for all devices under management. This includes generating blacklists and whitelists that auto-populate based on the behavior of new apps entering the environment.
What business or technology could yours disrupt?
Guerra: Many companies today are following one of three models when it comes to mobile security. A number of companies aren't doing anything - they are still hanging onto their Blackberries, but are doing their homework as iOS and Android phones sneak onto the network. Next are the companies using containers, which are seen as essential by really early adopters and big financial firms, but the productivity and usability impact on users is so dramatic that the longevity of this approach is questionable. Finally, there are companies using Mobile Device Management (MDM) solutions, which while it is undoubtedly here to stay, MDMs can't look into the risky behaviors within an app, which is where all the risks lie.
This is where Appthority comes in. By integrating with MDMs and enterprise app stores, Appthority provides companies with the comprehensive solution needed to protect corporate data while allowing employees the freedom to use their smart phones or tablets for work.
Who founded the company, when? What can you tell me about the story of the company's founding?
Guerra: My cofounders Kevin Watkins, Anthony Bettini, and I founded the company in early 2011 to create a safer enterprise mobile environment. Our founding team saw IT's frustration in dealing with CoIT (Consumerization of IT) and the BYOD (Bring Your Own Device) movement, where organizations struggled with the loss of control, visibility and security coverage of some of their most valuable data. Through early interaction with enterprise customers, eager to find a solution to their mobile IT woes, Appthority stepped up to the challenge and envisioned a world where IT could embrace, rather than fear, mobile devices and the many advantages of a mobile workforce. And just like that, Mobile App Risk Management was born. After nearly a year of stealth-mode development, we launched The Appthority Platform at the 2012 RSA Conference Innovation Sandbox where Appthority was named "The Most Innovative Company of RSA Conference 2012."
What is your distribution model? Where to buy your product?
Guerra: Our distribution model is diverse, from direct via our sales organization to VARs, to system integrators to carriers. Our product is available worldwide and available in seven languages, though our focus is on Fortune 500 companies in the U.S. that have deployed an EMM / MDM solution.
What's next on your product roadmap?
Guerra: We will continue to add more customizable features to the Appthority Portal as customers become more sophisticated with their mobile risk management processes. We are seeing a lot of growth from early adopters making their way to other enterprise accounts and it's exciting to offer customization and automation that fits customers' diverse mobile app security needs.
What else would you like to add?
Guerra: As we see apps power the Internet of Things, there are now apps in cars, televisions and refrigerators. Just like with mobile devices, apps are empowering other economies that will thrive and create opportunity for developers as well. However, it is important to learn from the mobile app security issues we've seen to-date and start early with embedded apps as the Internet of Things booms.
Partnerships, collaborations or affiliations: Our most critical technology partners are AirWatch, Apperian, and MobileIron. For the consumer market, we are partnered with carriers like Swisscom.
Federal or state grants, contracts or awards received: Appthority is a current finalist for four industry awards: Global Mobile Awards 2014 Finalist for Best Enterprise Mobile Service; SC Magazine Awards 2014 Finalist for Rookie Security Company of the Year; 2013 SINET 16 Innovator; Tech Trailblazers Finalist 2014 - Mobile.
Market size being pursued: By 2015: Enterprise mobile app development is an $8B/year market and the enterprise mobile device management market (includes MDM, EMM, MAM, Containers, etc.) is a $9B/year market. Appthority plays in both markets.
Is the company profitable? As a privately held company, Appthority does not release revenue information.
Appthority's App Risk Management service automates discovering the hidden behaviors of millions of apps and allowing the apps that employees can securely use. Only Appthority combines the largest global database of millions of analyzed public and enterprise apps with a policy management engine to speed app review and approval and enforce custom, acceptable use polices for thousands of employees within minutes. With unprecedented visibility and control over risky app behaviors, Appthority enables companies to leverage mobility and empower a smarter, safer, mobile workforce. Headquartered in San Francisco, Appthority is venture-backed by U.S. Venture Partners (USVP) and Venrock. More information on Appthority can be found at https://www.appthority.com.
All product and company names herein may be trademarks of their registered owners.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 29, 2016 10:30 AM EDT Reads: 1,286
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,254
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,489
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 29, 2016 09:45 AM EDT Reads: 2,018
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 29, 2016 09:30 AM EDT Reads: 2,297
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 29, 2016 08:15 AM EDT Reads: 2,732
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 29, 2016 07:00 AM EDT Reads: 2,292
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 29, 2016 06:45 AM EDT Reads: 2,943
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 29, 2016 06:00 AM EDT Reads: 2,163
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 29, 2016 06:00 AM EDT Reads: 1,340
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 29, 2016 05:15 AM EDT Reads: 3,272
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 05:00 AM EDT Reads: 1,969
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 29, 2016 04:30 AM EDT Reads: 3,250
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 03:30 AM EDT Reads: 985
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 29, 2016 02:45 AM EDT Reads: 1,494
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 29, 2016 02:00 AM EDT Reads: 1,339
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,483
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 01:00 AM EDT Reads: 1,426
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 29, 2016 12:45 AM EDT Reads: 2,058
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 28, 2016 11:00 PM EDT Reads: 2,384