Click here to close now.




















Welcome!

Java IoT Authors: Liz McMillan, Pat Romanski, Mike Kavis, Dana Gardner, Daniel Khan

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, Recurring Revenue, @BigDataExpo

@CloudExpo: Article

Oracle Marketing Cloud Solution Helps Manufacturers Drive Revenue

Increases marketing effectiveness by introducing industry-specific capabilities that enhance targeting and segmentation

Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional product-centric marketing to a customer-centric approach. Oracle Eloqua for Manufacturing is a flexible and scalable industry-specific marketing automation solution that enables companies to deliver targeted and personalized interactions across customer touchpoints and channels.

News Facts

  • Oracle Eloqua for Manufacturing helps manufacturers improve the customer experience and drive revenue.
  • The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Manufacturing is a flexible and scalable cloud-based solution that is specifically designed to help global manufacturing organizations deliver personalized experiences to customers and prospects while improving marketing outcomes and efficiency.
  • The new solution increases marketing effectiveness by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting.
  • With a full view of the buyer's journey, insights into customer demand signals and integrated business intelligence reporting, marketers in global manufacturing organizations are able drive demand and improve the quality of leads that are passed to sales.
  • By providing insight into customer and prospect needs, Oracle Eloqua for Manufacturing helps marketers in global manufacturing organizations deliver personalized campaigns with timely and targeted content.
  • To help manufacturers achieve a faster time to revenue and maximize their customers' lifetime value, Oracle Eloqua for Manufacturing includes product registration capabilities that help deliver efficient product maintenance and subscription renewals.
  • The new release includes intuitive templates and workflows that help marketers quickly and efficiently create and extend channel relationships. Campaign tasks are automated and personalized across print, e-mail, web, and telemarketing channels.
  • Oracle Marketing Cloud has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, life sciences, wealth management and manufacturing organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content and data analysis best practices.

Key Benefits:

  • Oracle Eloqua for Manufacturing helps marketers drive revenue, improve the customer experience and transition to a customer-centric approach by delivering custom templates, targeted content and leading business intelligence.
  • Key benefits delivered by Oracle Eloqua for Manufacturing include:
    • Efficient marketing campaign management and execution: Pre-built and pre-approved branded sales templates for a number of manufacturing scenarios eliminate guesswork, increase the opportunity for early successes and accelerate time to value.
    • Fast and accurate targeting: Helps capture digital behavior, segment for relevancy, and target prospects with engaging content to shift them along the buyer's journey.
    • Improved personalization: By analyzing digital body language from every interaction, including social and website data, the new solution helps marketers personalize content and generate real-time engagement when target audiences are most interested.
    • Better lead management: Helps manufacturers grow their new business pipeline and attract new customers by nurturing prospects through personalized interactions, identify buying signals and passing qualified leads to sales.
    • Simplified customer on-boarding: Product registration triggers automated campaigns that deliver efficient product maintenance and subscription renewals.
    • Accessible customer data: Enhances customer service and encourages transitions from trial to purchase by storing and analyzing critical information on product ownership, warranties and sample/trial requests.
    • Optimized customer engagement: Increases customer loyalty and creates additional revenue opportunities by personalizing and improving the quality of engagement with prospects and leads.
    • Enhanced customer insight: Provides insights into marketing activities and campaign performance, demonstrating marketing's impact on driving demand and ROI, while the built-in business intelligence capabilities improve sales forecasting.
    • Enhanced mobility: Enables marketing and sales teams to set up campaigns with pre-approved content and templates while on the move.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.