|By Esmeralda Swartz||
|April 21, 2014 10:00 AM EDT||
Some people really want Google to be a wireless carrier. The most recent speculative episode was early in April when The Information published an exclusive suggesting that Google might be thinking about an MVNO deal with Verizon or AT&T, based on comments by people who were unnamed (but might have been close to Google).
Now I don't want to be picky, but the notion that Google might want to become a wireless carrier has been talked about by unnamed "experts" in bars for many years, and lots of that speculation has been published with enthusiasm. It is rather evident that becoming a wireless carrier might be something that Google (and Apple or Samsung) could seriously consider. For Google especially the pairing of wireless with fixed broadband access might seem attractive, but it's hardly a novel concept. Note that if any of those companies want to move into the mobile wireless carrier space in a hurry, then an MVNO deal with one of the major U.S. wireless operators is the only way to do it. Google doesn't own the spectrum needed to provide nationwide cellular coverage, so renting another carrier's capacity is the only practical way forward. No new insights there.
And speaking of spectrum: it was in 2007 that people were speculating that Google's intention was to compete as a wireless carrier when Google announced it would bid on the newly available 700MHz bands. Why bid for spectrum unless you want to become a wireless company? People were asking themselves, "Could Google kill the cellphone industry?" Eventually it became clear that Google's objective was not to become a carrier, but to ensure that at least some carriers were required to offer spectrum that would be open to any device. The ploy sort of succeeded. In the January 2008 auctions, Google managed to push the price up and the purchasers were committed to some openness, but not with any enthusiasm. Google didn't have to buy spectrum to make an impact - it just had to say it would bid (a ruse dubbed the "Google Effect" by one team of researchers.) Chunks of this spectrum were still being hawked from carrier to carrier as recently as January 2014 (one careful owner, good condition, lightly used).
When Google decided to go into the device business in 2008 with the launch of its first Android phone, people thought that might be a clue that Google was still aiming to be a carrier. But no, Google actually just wanted to go into the device business. Speculation rose again with the launch of Google's own branded phone, the Nexus One, in January 2010, but again we found that Google's aim was just to disrupt the phone distribution model (in which it didn't succeed) - not to become a wireless carrier.
And let's not forget the excitement around Google's 2011 MVNO experiment in Spain, which was going to lead to Google setting up MVNOs across Europe. It didn't happen right away, but that didn't stop the same rumor emerging when the EU promised (or threatened) in May 2012 to get tough on excessive roaming charges. It was speculated this would create a wireless opportunity not just for Google, but for Apple too.
Google is already one of the dominant players in wireless. In July 2013, Google Play overtook the Apple Store as the leader in number of mobile app downloads. Google's Android OS is now the best-selling mobile device platform in every major world market. Google Voice has hardly started to achieve its potential yet, but in principle it could become a cross-platform, multi-carrier asset when Google decides to give the product some serious attention. And in 2012 when Google acquired Motorola Mobility, it rather quickly sucked all the patents out of it and now plans to sell off the Motorola manufacturing business to Lenovo, suggesting that Google has interests wider than the mundane world of running factories.
Similarly, it's likely that Google has less interest than fans might think in the mundane world of running wireless networks. Carrying the bits safely across the network is an essential and noble trade, but increasingly it's not where the real action is. Being a wireless carrier is geographically constrained, subject to regulation in most countries and relatively labor-intensive. It also requires operational skill sets that Google may not have or wish to acquire. If Google can run the wireless industry by proxy, through deals and partnerships, and by exercising influence through platforms, apps and over-the-top services, that might be more fun than becoming a ‘me too' wireless carrier and picking fights with the incumbents. If Google ever decides to become a wireless carrier it will not be because they feel an urge to become a conventional phone company. It will be because they have dreamed up a disruptive business model that will shake up the market. And that will be news, when it happens.
Interested in learning more about these industry developments (and rumors)? Tweet us your questions!
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Apr. 27, 2015 04:45 AM EDT Reads: 2,068
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Apr. 27, 2015 04:30 AM EDT Reads: 2,125
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
Apr. 27, 2015 04:00 AM EDT Reads: 2,249
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Apr. 27, 2015 03:45 AM EDT Reads: 1,923
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
Apr. 27, 2015 02:30 AM EDT Reads: 2,091
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 27, 2015 02:30 AM EDT Reads: 2,004
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Apr. 27, 2015 02:15 AM EDT Reads: 2,819
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Apr. 27, 2015 02:00 AM EDT Reads: 3,587
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
Apr. 27, 2015 01:45 AM EDT Reads: 3,625
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
Apr. 27, 2015 01:00 AM EDT Reads: 2,756
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Apr. 27, 2015 12:45 AM EDT Reads: 4,665
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Apr. 27, 2015 12:45 AM EDT Reads: 2,334
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Apr. 27, 2015 12:00 AM EDT Reads: 5,277
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Apr. 27, 2015 12:00 AM EDT Reads: 3,883
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
Apr. 26, 2015 07:30 PM EDT Reads: 3,507
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Apr. 26, 2015 07:00 PM EDT Reads: 2,892
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 26, 2015 05:00 PM EDT Reads: 4,492
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Apr. 26, 2015 03:00 PM EDT Reads: 1,535
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 26, 2015 03:00 PM EDT Reads: 2,515
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Apr. 26, 2015 03:00 PM EDT Reads: 1,934