|By PR Newswire||
|April 21, 2014 03:15 PM EDT||
COLUMBUS, Ohio, April 21, 2014 /PRNewswire/ -- White Castle, long known for serving The Original Slider®, is also popular for its great tasting medium roast coffee that is now available in single-serve coffee cups. It's a perfect cup of coffee every time, whether brewing at home or in the office.
"We're thrilled to offer our Cravers the ease and convenience of the new single-serve coffee cups so those on the go can savor the taste of our premium blend," said Jamie Richardson, White Castle vice president. "We are just as passionate about the process to achieve a great cup of coffee as we are about making our famous Sliders."
Since 1996, White Castle has sold its bagged Original Restaurant Blend Coffee in grocery stores to provide Cravers the opportunity to enjoy a delicious cup of White Castle coffee in the comfort of their own home. Fast-forward to today, the popularity of single serve brewing systems has exploded. A 2012 study from the National Coffee Association shows significant growth in the single-serve format and a forecast for continued growth. Currently, single-serve cups account for more than a quarter of every dollar spent on coffee in the United States. Experts forecast that by 2018, the amount Americans spend on single serve coffee pods will equal what is being spent on bulk coffee.
To match the growing consumer demand, White Castle now offers its Original Restaurant Blend Coffee in single-serve cups sold in packs of 12.
"The single serve brewing system technology has changed the way millions of American's enjoy their morning cup of coffee," said Rob Camp, vice president of White Castle Food Products Division. "The ability to have a fresh brewed cup of coffee in a matter of seconds has made single serve brewing popular with younger coffee drinkers who are the fastest growing segment of in-home coffee consumers. Offering our Original Restaurant Blend in a single serving format ensures that our coffee is available for their preferred method of brewing."
Coffee Cravers can purchase their favorite java in single-serve cups at more than 400 White Castle restaurants, online at the House of Crave, as well as at local grocery stores. Shoppers are encouraged to look and ask for the coffee by name. The single-serve cups are also compatible with brewers that accept K-Cup® portion cups.
White Castle's coffee is made by selecting only the highest grade 100% Arabica beans to maximize flavor and aroma. Cravers with a discriminating taste will find that White Castle's Original Restaurant Blend is a great cup of coffee.
Coffee was one of the four original menu items when it was first served at founder Billy Ingram's flagship restaurant in Wichita, Kansas in 1921. In addition, the menu included The Original Slider®, pie and Coca-Cola.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. Craver Nation, White Castle's culture center for Cravers, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.
About White Castle Food Products
White Castle Food Products, LLC is a retail product division of White Castle System, Inc., based in Columbus, Ohio. This division of White Castle produces and distributes frozen Sliders, Original Restaurant Blend Coffee, Dusseldorf and Horseradish Mustard to retail outlets nationwide. White Castle Food Products was created in 1986 when CEO Bill Ingram, grandson of founder Billy Ingram, began packaging and selling frozen Sliders for retail. Over the years, the frozen Slider has become a popular item in many grocery and convenience stores, cinemas and vending machines.
SOURCE White Castle
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