Welcome!

Java IoT Authors: Liz McMillan, Jnan Dash, Elizabeth White, Pat Romanski, Bob Gourley

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Agile Computing

@CloudExpo: Blog Post

Disruptive Web Innovation

Hey! You! Get off of my cloud! Interview with Ghazaleh Koohestanian

Thanks for taking the time to answer my questions. Please tell us, what is re2you all about and what do you do?

Ghazaleh Koohestanian: re2you is an inter-cloud layer that will revolutionize the way people use the Web. This new cloud-based, drag-and-drop interface across multiple services eliminates third-party data mining and revolutionizes the Web experience. We reinvent the way consumers use the Web by adding a new meta-layer, which gives the user the ability to move data through the Web in a whole new way with ease and privacy.

What are you launching at TheNextWeb?

Koohestanian: We are launching the private beta of re2you. A trial version is currently in the hands of several Telco carriers. We are offering a full range from B2B2C.

What technology could yours disrupt?

Koohestanian: re2you disrupts the entire Internet marketplace and infrastructure, touching all aspects including: internet security, privacy and even NSA espionage. We also create new relevant marketing opportunities with a simple drag-and-drop user interface across multiple services.

Who is your target audience and how do you intend to reach them?

Koohestanian: We are B2B2C, initially offering the product to Telco carriers. Carriers can reclaim the Internet by exclusively offering this as a preloaded service on their devices. However, the consumer will ultimately drive the adoption of our products, simply for convenience reasons.

What is the viral aspect of your product?

Koohestanian: Consumer convenience and ease of use, combined with a heightened sense of online privacy are major drivers for adoption.

How will you make money? What's the business model?

Koohestanian: We have several options of making money. Foremost, carriers and marketers can buy a login into the metadata. We don't collect user data, but advertisers will be able to purchase information about the insight we gain into user behavior, and thereby will be able to better target their ads to the consumers who want to see them. Small and medium businesses will be able to purchase services that will enable them to build their business through tools - like the Google search function - that may be currently out of their reach, due to financial restraints or lack of technical knowledge.

Who are your competitors?

Koohestanian: There are innovators that are developing marketing platforms to gather granular consumer data and security companies that aim to anonymize consumer identities. However, as far as we can tell, nobody has taken our approach of mirroring the entire Internet experience, which provides an impenetrable layer of security, and customizes the Web experience for the user, making it safer, easier and more pleasurable. At the same time, we offer marketers the option to dig into the metadata to create more targeted and successful campaigns without needing to collect the private data of potential customers.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Koohestanian: Back in 2011, Jonathan Mayer outlined the tracking of Internet users by third-parties, focusing on a Stanford University study. The study demonstrated that 61 percent of these sites leaked information to third parties - unknowingly to the user. Usernames and IDs are the most common things leaked. Mayer concluded, "it's a fact of life that information is going to leak to third parties." But, I don't think this complete lack of consumer protection is acceptable. Re2you doesn't leak information, so a customer's name and email address won't be sent to third parties when they view an ad online, for instance.

How could the average Facebook user benefit from using re2you as his or her browser?

Koohestanian: The fact is, data is acquired by third-party Web tracking companies as soon as it goes online, and your user data is the currency of the Web. Companies then use this data to make behavioral inferences that are often inaccurate. re2you mirrors the user identity in a secure, virtualized environment, which gives the user protection and anonymity.

Who founded the company and when? Also, what can you tell me about how the company was founded?

Koohestanian: I had the idea for this back in 2009, however, I started the company and began actively raising funds last year.

What is your distribution model? Where to buy your product?

Koohestanian: We will offer re2you to consumers directly in early 2015, and are expecting the first Telco integration mid-next year.

What's next on your product roadmap?

Koohestanian: Once we are funded and up and running with carriers worldwide, we will go after the Internet of Things.

Are you targeting a first VC round? If yes, when and what will you use the funds for?

Koohestanian: We are currently raising funds.

What else would you like to add?

Koohestanian: We have a demo version of the web browser version, which is available on request. Our goal is to give users more security and control over their Web experience, while enabling marketers and advertisers with a targeted monetization tool. Since we only share insights that are generated by our secure algorithm, data and content stay with the user.

About Re2you
Re2you is the intercloud layer that will revolutionize the way people use the web. The new cloud-based, drag-and-drop interface across multiple services eliminates data mining and revolutionizes the web experience for users and marketers alike. For more information, please email [email protected].

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...