Click here to close now.




















Welcome!

Java IoT Authors: Pat Romanski, Liz McMillan, Elizabeth White, Hurricane Labs, Orlando Bayter

News Feed Item

Oracle President Mark Hurd Announces Strategy for Oracle Marketing Cloud, a New Platform for Customer-Centric Marketing

Simple-to-Use, Enterprise-Ready Cloud Platform Lets Organizations Become Modern Marketers

NEW YORK, NY -- (Marketwired) -- 04/30/14 -- Oracle (NYSE: ORCL)

News Summary

  • Marketers are trying to engage with customers in a more personalized way to inform, educate, and build lasting and profitable relationships. However, they still struggle with complex, siloed, and ineffective marketing systems and data. To deliver on the full promise of customer-centricity while simplifying the marketer's job, Oracle outlined its vision for the Oracle Marketing Cloud, a cloud service platform that combines Oracle's acquired BlueKai, Compendium, Eloqua and Responsys marketing technologies with Oracle Social Cloud. The industry's most advanced cloud-based marketing solution, the Oracle Marketing Cloud delivers the enterprise-capabilities marketers need to quickly and easily unify customer data, engage the right audiences, and deliver the high-performing marketing programs.

News Facts

  • Oracle President Mark Hurd announced the vision and strategy for the Oracle Marketing Cloud at a special event titled Engage Your Ideal Customers: The Art & Science of Modern Marketing and held at The Museum of Arts and Design in New York City.
  • The industry's most customer-centric, easy-to-use and enterprise-ready solution, Oracle Marketing Cloud combines the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua and Oracle Responsys cloud service offerings with Oracle Social Cloud, as part of a scalable, open platform.
  • With data-driven solutions, Oracle Marketing Cloud enables marketers to influence customers to find the right products, remain loyal, and become "ideal customers" who serve as advocates for their brands.
  • The event featured an interactive discussion with marketing executives from some of the world's top brands who shared how organizations can use modern marketing capabilities to cultivate more-profitable customer relationships.
  • Attendees gained insights into how they can predict their customers' behavior, transforming content into strategic marketing assets and build advocacy to drive company profitability and revenue.

Customer Centricity

  • In many organizations, the customer experience is broken. Customers receive a fragmented, inconsistent experience across channels, as organizations deliver transactional messages rather than building lasting relationships.
  • Oracle Marketing Cloud offers a fresh approach to this challenge by providing marketers with the most advanced and easy-to-use cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analyzing performance.
  • Oracle Marketing Cloud helps marketers move beyond individual transactions and achieve deeper, lasting relationships by developing a single customer profile across channels, engaging customers more intelligently, and creating customers who are advocates for a company or brand.

Marketing Simplicity

  • Marketers have never had to deal with a more complex ecosystem of legacy technologies, data and systems, making it difficult to centralize, manage, and orchestrate individualized customer experiences. As marketers struggle with this overwhelming complexity, dysfunctional processes negatively impact the customer experience.
  • Oracle Marketing Cloud helps organizations maximize marketing resources and grow top-line revenue by providing a simple, unified view of customer data, which can be used by marketers to understand what behaviors, attributes and preferences drive revenue, loyalty and advocacy.
  • The industry's most powerful cross-channel platform also enables marketers to quickly and easily orchestrate and automate marketing programs across paid, owned and earned media assets. And, because marketers can look holistically at the customer journey, content can be planned, aligned and delivered at the right touch points.

Enterprise Ready

  • In order to take advantage of the exciting opportunities presented by big data while also reducing complexity, marketers need a technology platform that unifies their resources, but that the IT department trusts.
  • Oracle Marketing Cloud helps align IT and marketing by serving as a single, unified solution with the scalability, performance and integration required by modern marketers and IT professionals alike.

Supporting Quote

  • "Increasing marketing complexity and a growing divide between marketing and IT often prevent marketers from finding and developing their ideal customers," said Oracle President Mark Hurd. "To help marketers overcome these complex challenges, Oracle has combined the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua, and Oracle Responsys with Oracle Social Cloud in the Oracle Marketing Cloud. An integrated and enterprise-ready cloud platform, the Oracle Marketing Cloud helps marketers quickly and easily optimize the customer experience and execute marketing programs that have a measurable impact on revenue."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Letty Ledbetter
Oracle
+1.650.506.8071
Email Contact

Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.