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Cloud Expo: Article

Who Cares About Hybrid Cloud?

At Cloud Expo, Zerto’s Gil Levonai to discuss the concept of a cloud fabric & how the big vendors are approaching hybrid cloud

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How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Businesses large and small have been at times both seduced and confused by the grand promise of the cloud. But when they talk about "hybrid cloud," they are really just seeking the flexibility to utilize the cloud as an extension of their own data center. They also want levels of openness, transparency and ease of use - previously unattained in the enterprise - where production workloads can be easily mobilized, centrally managed and protected.

Companies considering hybrid cloud - moving applications to the public cloud - are finding that the journey is complex. What are the challenges? To accomplish this movement, production workloads need to be easily mobilized, centrally managed and protected to interoperate with, and reap the benefits of, the public cloud. But production workloads today are not easily mobilized - they're "silo-ed."

Workloads are silo-ed by the hypervisor, be it VMware ESXi, Microsoft Hyper-V, Citrix Xen or Redhat KVM. Workloads simply cannot move between these hypervisors easily. They are also silo-ed by hardware, with "vendor lock-in" to a specific brand of hardware making it difficult to move workloads for applications like disaster recovery and data migration. Workloads are also silo-ed in clouds. Cloud providers often use proprietary infrastructure and tools, making them incompatible with other clouds.

So where can enterprises turn?

The hybrid cloud is interesting to IT departments and CIOs worldwide because it allows for cost reduction, bursting, server migrations, disaster recovery, and data portability. Gartner estimates that 70 percent of enterprises will pursue the hybrid cloud by 2015. Unlike the public cloud model, hybrid cloud diverts far more control to the IT department, allowing for greater flexibility and easier manageability of workloads. But how does a hybrid-cloud-based datacenter avoid or remove the datacenter silos?

For the hybrid cloud to reach widespread adoption and remove these silos, we need to see the development and adoption of an underlying infrastructure layer that allows for seamless flexibility of data and applications across clouds, hypervisors, networks and hardware - a cloud fabric of sorts that would enable portability of data across any environment.

In his session at 14th Cloud Expo, Gil Levonai, VP of marketing and products for Zerto, will address the concept of a cloud fabric, how the big vendors are approaching hybrid cloud and how close we are to seeing real uptake of hybrid cloud.

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Speaker Bio:
Gil Levonai is vice president of marketing and products for Zerto. He spearheads marketing and product management, supporting the corporate vision by leading the go-to-market strategy. With more than 20 years of experience in various technology management disciplines including marketing, product management, sales, business development and R&D, Gil most recently served as principal at Gil Levonai Strategic Marketing, a consulting firm specializing in high-tech marketing. He previously served as vice president of marketing and strategy at NextNine, a company providing service automation solutions to global enterprises.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo® 2014 New York, June 10-12, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo® conference and exhibition in New York City, New York, June 10-12, 2014.

All main layers of the Cloud ecosystem will be represented at the 14th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

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® 2014 New York
Cloud Expo® 2014 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

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About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), SDDC Expo (http://SDDCExpo.sys-con.com), WebRTC Summit (http://WebRTCSummit.net), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

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