Welcome!

Java IoT Authors: Elizabeth White, Dana Gardner, Pat Romanski, Liz McMillan, Tim Hinds

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Outside-In Battle for the Soul of the Cloud

The clouds that can best adapt to the demands of the workloads they are supporting will be best positioned for success

Whether they admit it or not, the emergence of public cloud providers has dramatically altered the playing field for hardware vendors of every type. Amazon Web Services (AWS) and its competitors opened Pandora's box by introducing the world to a completely programmatic, scalable, evolving, and pay-as-you-go way to procure and utilize network, compute and storage resources on a global scale. They have disrupted many layers of the technology industry from the applications being written to the way companies interact with the infrastructure being used to support those applications.

Nowhere is this disruption easier to see than in the virtualization ecosystem. For the better part of the last decade, hypervisor companies like VMware, Citrix, Microsoft and Red Hat worked hand-in-hand with hardware manufacturers like Cisco, NetApp, EMC, HP and Dell to define both the infrastructure foundation as well as the virtualized abstraction layer that sat underneath the entirety of the client/server era. These companies provided a direct link between the enterprise applications, the hypervisor and the hardware. They owned the traditional datacenter construct.

It's that construct, since rebranded as "private cloud," that is directly under attack by public cloud providers. I predict that this will be the battlefield for the heart and soul of enterprise IT for the next decade.

The response to the public cloud threat has been varied, and often reflects the ability of traditional companies to pivot and meet the challenge. Interestingly, erstwhile competitors Microsoft and VMware reacted similarly. This is because they were both uniquely positioned to create a software-defined solution to the problem.

For both companies, the response started with existing enterprise workloads. One of the largest challenges of the AWS public cloud is the fact that getting workloads, and especially data, into and out of an enterprise environment can be both technically challenging and expensive. Most workloads running on an enterprise-virtualized platform today can't be easily ported into AWS and this increases the cost and risk of any migration. As companies with extensive and hard-won experience running mission-critical enterprise workloads, Microsoft and VMware came to much the same conclusion: build a public cloud using their existing platform and allow customers and developers to leverage all of the investment they've made in their own data centers as they selectively move workloads outside of their own data centers. Thus, Microsoft Azure and VMware vCHS were born. Both are clouds that customers can move workloads to without the need to rewrite or re-architect them. They can also be licensed using existing agreements and can be managed by existing staff and tools.

Unfortunately, the traditional data center infrastructure is now the weak link in this new software-defined world. In each of the public clouds referenced, the focus has been on the abstraction layer and how it interacts with the end users. What's missing is how the abstraction layer and the applications and tools that sit on top of it interact with the infrastructure directly.

There have been attempts at hardware-based offloading, especially with regards to storage. VAAI is a good example of VMware trying to create a way to let enterprise storage arrays handle the tasks they are good at without requiring the direct involvement of the hypervisor. But even there it's a rudimentary exchange at best: the hypervisor asks "can you do this task instead of me?" and the array responds. If the answer is yes, the hypervisor waits for the task to complete; if the answer is no, the hypervisor does the task itself. This relationship isn't dynamic, and is ignorant of the reason for and context behind the task in the first place.

In summary, we have an outside force, AWS and public cloud, being the primary catalyst driving change into the enterprise, yet very little of that change is happening below the cloud management or hypervisor layer. Why is that? Why is it important that the infrastructure layer become more of an asset to the rest of the stack? What would that look like? Let's dig in.

The question of why is actually pretty simple: it's really, really hard to take legacy hardware architecture and retrofit it into something agile and programmatic. In some cases, it's just a new concept that requires a hardware refresh (like Cisco UCS and its take on XML-defined BIOS policies), but in many cases, especially around storage, it requires a complete reimagining of the platform. It's no coincidence that most of the innovation in this agile infrastructure space is being done by startups who have no legacy customers, technical debt or margins to deal with.

Why is it important? While the best hardware is boring hardware, it's still a critical part to providing a flexible, reliable and high-performance foundation to handle applications that matter to enterprises. There are times where the best way to handle the demands of an application or, more important, multiple applications at once is in hardware. This is true at the network layer, where the manipulation of packets benefits from proximity to processing resources; the compute layer, where apps can benefit from having specialized GPU resources to handle unique requirements; and most especially at the storage layer.

Storage services can have the most dramatic impact on workload performance, yet are often implemented in such a way that they have no direct relationship with those workloads. Services like compression, deduplication and quality-of-service are usually "on or off" features when it comes to storage arrays. Best case, a storage administrator will create a volume or LUN, choose the features that need to be enabled, and then a virtualization admin will map that volume to a data store. Perhaps the virtualization team will create manual storage profiles that define the features offered by that data store, but placing and migrating VMs remains a manual process, and they will not have the ability to map application policy equally across the hypervisor and hardware layers. (Of course, it's not impossible to create programmatic, hypervisor-aware infrastructure, but it is pretty hard.)

Enterprises have come to expect some fundamental features from the public cloud space: simple architecture, linear scaling, API availability and granular application of services. These features allow an infrastructure to respond to the increased requirements of a workload natively, without the overhead of a bolt-on orchestration engine. They provide the ability for the hypervisor to be both a northbound and southbound policy enforcer. They enable the Next-Generation Data Center, one in which the hardware, the hypervisor and the application all play an integrated, coordinated role in providing the performance and availability demanded by the enterprise.

No matter where your workloads run, the rise of public cloud has ushered in an era of computing defined by a seamless, programmatic experience. The old, monolithic infrastructure of yesterday's client/server wave is giving way to a more agile, more responsive, more services-rich and more scalable cloud-based model. The battle for the enterprise soul is beginning and, inside or outside the firewall, the clouds that can best adapt to the demands of the workloads they are supporting will be best positioned for success.

More Stories By Jeramiah Dooley

Jeramiah Dooley joined the SolidFire team as a Cloud Architect on the Technology Solutions team. Prior to SolidFire he was most recently at VCE and before that Peak 10. You can check out his Virtualization for Service Providers blog or follow him on twitter @jdooley_clt.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...