|By Henrik Rexed||
|May 27, 2014 08:15 AM EDT||
Today, more than ever, end user experience is at the forefront of every CTO and CMO's mind as more statistics show websites and applications are easily abandoned if users are not satisfied with their experience. But what makes a good experience?
First we need to ask ourselves what is end-user experience? Years ago, end-user experience referred to how "sticky" an application was: how easy was it to use, how engaging was it, and how relevant was it to what users were doing. This approach is still relevant today but new technology has changed what we understand as "end-user experience."
Today one single website could be:
- Pointing to 20 or 30 third-party websites
- Using the latest AJAX framework
- Dynamically streaming media content
This means the complexity of the web application can greatly affect the global end-user experience by slowing down response time drastically. Steve Souders, Chief Performance Officer at Fastly, says that 80% of performance problems are linked to browser rendering.
Normally, if you have tested the application then Souders's statement is true. However, I don't fully agree. It is only true if you have tested in the proper environment. Tunings, load testing activity needs to be achieved on the application to remove all "back-end" performance issues. Years ago, single page websites were quite simple and the connection was slow; they weren't as interactive, but that's what the users expected. Today websites have more complex technology that affects the performance and in turn, the end-user experience.
How do you create a great end-user experience? And how do you go about measuring it?
Change the Way People Experience Waiting
In order to create an excellent end-user experience you have to start thinking of the way people experience waiting. For example, in general people hate waiting in lines at the supermarket because they're long and you typically stand there for a while. Now look at Disneyland. The theme park has changed how you have experienced waiting in line by moving you through circles or a maze. You are still waiting but experiencing the phenomenon differently, thus you are a little more content standing in line. Disneyland literally has changed the way the end user experiences waiting in line.
Apply Disneyland's logic to websites. Companies spend a lot of money on increasing the performance of their website, but there is still a waiting period people experience for a page to load, which can affect a user's experience. If a person visits a website and there is no information on their screen, it's highly likely they will visit a competitor's website for information. On the other hand, if a person sees information on their screen like an icon or a "processing your request" message pop up as they wait, the user is less agitated waiting because they see information on their screen thus changing the way they experience waiting.
Measuring End User Experience Accurately
It's important to first understand that end-user experience will ultimately affect the business's brand. If you want to guarantee an excellent end-user experience, you need to make sure the end-user experience risk is being handled properly by knowing your download and rendering times. For example, a risk could be if website performance is poor, I will lose a certain amount of revenue. If you do not think of these risks upfront, then your end-user experience can suffer.
There are two different ways to measure end-user experience. The first is to generate a test through your load testing tool and add browser rendering tools that will emulate the end-user experience so you can then record the results. But this is still an estimation; end-user experience depends on a lot of factors like user hardware, location, bandwidth, etc. There is a big chance the load may affect browser rendering, but it really depends on how the website was designed.
The second approach is to utilize real-user monitoring tools (RUM tools), which essentially looks at how the actual user accesses the application, regardless if it's through a mobile device or desktop. You will then be able to see on your dashboards where the bottlenecks form and why the page takes a while to render.
Keep Your Users in Mind
In order to create excellent end user experience you need to blend great performance metrics with an understanding of your users. It only takes one bad experience to make a customer leave, so don't let it happen to your business. If you have questions about testing your end user experience contact our performance experts at Neotys.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Jan. 30, 2015 07:45 AM EST Reads: 2,061
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Jan. 30, 2015 06:30 AM EST Reads: 1,956
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 30, 2015 06:00 AM EST Reads: 2,794
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Jan. 30, 2015 05:00 AM EST Reads: 2,850
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Jan. 30, 2015 04:45 AM EST Reads: 3,143
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Jan. 30, 2015 04:30 AM EST Reads: 3,172
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 30, 2015 03:30 AM EST Reads: 3,098
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Jan. 30, 2015 03:30 AM EST Reads: 3,824
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Jan. 30, 2015 03:00 AM EST Reads: 3,445
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Jan. 30, 2015 03:00 AM EST Reads: 1,881
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Jan. 30, 2015 02:30 AM EST Reads: 3,024
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jan. 30, 2015 02:00 AM EST Reads: 3,047
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Jan. 30, 2015 02:00 AM EST Reads: 3,045
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Jan. 30, 2015 01:00 AM EST Reads: 2,916
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 30, 2015 12:30 AM EST Reads: 3,060
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Jan. 29, 2015 06:15 PM EST Reads: 4,106
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Jan. 29, 2015 06:00 PM EST Reads: 3,296
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Jan. 29, 2015 06:00 PM EST Reads: 3,050
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 29, 2015 05:00 PM EST Reads: 4,107
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 29, 2015 02:30 PM EST Reads: 2,641