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Minacs and Oracle to Support Hyundai's Next-Generation Blue Link Telematics

Program to Deliver a Managed Cloud Offering for Marketing & Billing, Based on an Oracle Communications Solution

FARMINGTON HILLS, MI and OSHAWA, ON -- (Marketwired) -- 05/29/14 -- Minacs, a global business solutions company, today announced that it will support Hyundai's newly launched next-generation Blue Link. Blue Link is Hyundai's in-vehicle telematics system that provides owners a variety of conveniences, including automatic collision notification, remote engine start/stop with climate control and destination searches powered by Google™.

"We've had a successful partnership with Hyundai for several years now," said Mike Doobay, global leader, Minacs Marketing Solutions. "It is indeed a great pleasure to now support Hyundai Blue Link on this new initiative. Our teams have worked diligently to develop the cross integration program and software platforms to launch this exciting next-generation product that will enable new levels of in-vehicle interaction for Hyundai car owners."

Minacs will manage Blue Link subscription marketing and billing processes for Hyundai Motor America:

  • To support the new integrated marketing program for Blue Link, Minacs will provide targeted omni-channel marketing via direct mail, email, Web remarketing, search and display ads, text and in-vehicle messaging. This service is supported by Minacs' AuroraSuite, which provides a holistic view of customer profiles for sharper segmentation, targeting, and analytics.
  • Minacs' AuroraSuite is built around the Oracle Connected Vehicle solution, which with its carrier grade applications delivers the scalability, rapid time-to-market and flexibility needed to support next generation telematics services.
  • Minacs will also manage customer enrollments, payment capture and processing, sales tax computation, program packaging and pricing, subscription renewal, marketing offers, reporting, and technical support for Blue Link.

"We are extremely excited to bring to our vehicle owners the latest telematics technology with the best in safety, car care and convenience features," said Barry Ratzlaff, executive director, customer connect and service business development, Hyundai Motor America. "We are very confident that expanding Minacs' role to include Blue Link support in addition to owner marketing will improve our ability to provide an industry leading ownership experience."

"Next-generation Telematics services demand an integrated back-end infrastructure to enable efficient and streamlined revenue, partner, and customer management processes," said Bhaskar Gorti, senior vice president and general manager, Oracle Communications. "A telco-grade business management solution is critical to quickly onboard partners with sophisticated payment models. The platform offers an engaging customer experience across all channels and can be scaled to the volumes expected for new Telematics services."

The following individuals will speak on the Hyundai-Minacs solution model at the Telematics Detroit 2014 event.

  • David Cook, Minacs' vice-president, Connected Car Solutions
  • Edward Rhodes, Hyundai Motor America's senior group manager, Connected Car
  • Arturo Pereyra, Oracle Communications marketing director

Telematics Detroit is being hosted at The Suburban Collection Showplace, Novi, Michigan, USA on June 4 - 5, 2014. A description of their keynote session, Turbo-charge your Customer Engagement, Brand Loyalty, and Revenue Engine, can be found here http://www.telematicsupdate.com/detroit/conference-agenda.php.

About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Assurance Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com
Hyundai Motor America on Twitter | YouTube | Facebook

About Oracle Communications
Only Oracle's software and systems span the communications industry technology landscape -- from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices. Oracle helps 100 of the world's top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit http://www.oracle.com/us/industries/communications/

About Minacs
Minacs is an outsourcing and business solutions leader that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. 21,000 Minacs experts across 34 centers worldwide deliver superior customer experience, marketing, and back office solutions to power business results for our clients. Visit www.minacs.com to learn more about Minacs' solutions for global enterprises and their customers.

Safe Harbor
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

For more information, please contact:
Pooja Srivastava
Stephanie Long
media@minacs.adityabirla.com

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