Welcome!

Java IoT Authors: Elizabeth White, Sematext Blog, Pat Romanski, Carmen Gonzalez, Xenia von Wedel

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Linux Containers, IoT User Interface, SDN Journal

@BigDataExpo: Blog Post

Wading Through the Data Deluge – Is Agility Literally a Pipe Dream?

Being fast to move is key in an era of increasing collaboration between operators and OTTs

The announcement this week that Facebook is acquiring Pryte should make operators sit up and take notice. The communications landscape is evolving at breakneck speed and operators need to start shouting about where they can bring value, before they get drowned out by the noise.

Because bring value they certainly can. We all know how these partnerships should work in theory: operator brings their established systems and customer insight to the table, OTT brings its innovation and "cool" factor, as well as hoards of happy customers. The two parties "mash up" their services and the resulting revenue is shared between them.

The reality doesn't have to be far from that. Where many operators fall down is that they are not geared to rapidly respond to changing traffic patterns, new applications and user requirements. And that is a real issue. Because to grow revenues and market share in the new world order of the digital economy, it is not so much about survival of the fittest but survival of the fastest.

Failure to improve organisational agility is one of the greatest risks to operators, according to the ‘Top Ten Risks In Telecommunications 2014' report from analysts EY.

"Operators have moved from network-centric to customer-facing structures. Simplifying and streamlining these structures while driving new forms of interaction within organizations will be vital if telcos are to cope with a range of escalating trends."

Operators might not be prepared to nail their flag to the mast in terms of what form their OTT Partnership Strategy will take - with the market seemingly in a permanent state of flux, many are sitting back and waiting for the waters to settle - but they all know that in order to execute it, the business, both in terms of processes and supporting infrastructure, needs to support agility.

The three pillars of agility
Fundamentally, this means putting the customer at the centre of the organisation and ensuring that the whole business is geared to bringing them greater value: knowing what it is they want, creating innovative apps/ services that meet those demands and delivering these at the "crucial" moment.

This might sound like pretty basic marketing but the difference is that operators must be set up to act fast on customer insight, if they want to match the pace set by their OTT counterparts and remain a relevant value player.

From pipe dream to revenue stream
This is neatly demonstrated by third-party data sharing, a major emerging revenue stream that a number of operators want to capitalise on through their OTT Partnerships.

Without the systems in place that can sift through the data deluge, and offer real-time insight based on specific customer context parameters, the value of this data assest simply cannot be realised - or, at least, not to its full potential.

Ideally, operators would be looking now at systems that offer out-of-the box capabilities to mine data in real time, so that they can move fast in exploiting the growing demand from OTTs for holistic customer insight. Critical functionality is the ability to set up customer context parameters, and mine for those specific data streams in real-time. This enables Operator and OTT to define circumstances where a subscriber would be sent a relevant offer.

While campaign management tools are advanced, there are few operators who offer this high level data mining. Even fewer who can offer it out-of-the-box. But operators who are serious about monetising their customer data require detailed insight - now.

Partnerships in Practice
Beyond customer insight, operators must be in a position to create new services with the Over The Top (OTT) players and other digital service providers. Integrating on a case-by-case basis is cumbersome, and slows operators down in launching new market-ready services.

Operators are keen to form partnerships, in order to add value to their data bundles. The partnership model is a key tenant in reducing churn and protecting future revenues.

Those operators who are serious about this approach are investing now proprietary collaboration platform that can be directly integrated with the operator's BSS/OSS systems, providing developers with access to both network assets and to the operator's back-office systems (Billing CRM, Analytics) and supporting ‘mash ups' of operator/ OTT services. Unlike the inherent bureaucracy of industry-led initiatives, changes to individual deployments can be implemented quickly - essential given the rate at which this market moves.

In other words, being fast and agile is key to success in this new sector. Making investment now in the systems that will support this, and enable operators to turn their customer insight into a sustainable revenue stream, is critical to long-term success.

More Stories By Katie Matthews

B2B marketing professional working in the Cambridge technology sector, with specialist experience in telecommunications.

@ThingsExpo Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.