Welcome!

Java IoT Authors: Liz McMillan, Elizabeth White, AppDynamics Blog, Akhil Sahai, SmartBear Blog

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Linux Containers, IoT User Interface, SDN Journal

@BigDataExpo: Blog Post

Wading Through the Data Deluge – Is Agility Literally a Pipe Dream?

Being fast to move is key in an era of increasing collaboration between operators and OTTs

The announcement this week that Facebook is acquiring Pryte should make operators sit up and take notice. The communications landscape is evolving at breakneck speed and operators need to start shouting about where they can bring value, before they get drowned out by the noise.

Because bring value they certainly can. We all know how these partnerships should work in theory: operator brings their established systems and customer insight to the table, OTT brings its innovation and "cool" factor, as well as hoards of happy customers. The two parties "mash up" their services and the resulting revenue is shared between them.

The reality doesn't have to be far from that. Where many operators fall down is that they are not geared to rapidly respond to changing traffic patterns, new applications and user requirements. And that is a real issue. Because to grow revenues and market share in the new world order of the digital economy, it is not so much about survival of the fittest but survival of the fastest.

Failure to improve organisational agility is one of the greatest risks to operators, according to the ‘Top Ten Risks In Telecommunications 2014' report from analysts EY.

"Operators have moved from network-centric to customer-facing structures. Simplifying and streamlining these structures while driving new forms of interaction within organizations will be vital if telcos are to cope with a range of escalating trends."

Operators might not be prepared to nail their flag to the mast in terms of what form their OTT Partnership Strategy will take - with the market seemingly in a permanent state of flux, many are sitting back and waiting for the waters to settle - but they all know that in order to execute it, the business, both in terms of processes and supporting infrastructure, needs to support agility.

The three pillars of agility
Fundamentally, this means putting the customer at the centre of the organisation and ensuring that the whole business is geared to bringing them greater value: knowing what it is they want, creating innovative apps/ services that meet those demands and delivering these at the "crucial" moment.

This might sound like pretty basic marketing but the difference is that operators must be set up to act fast on customer insight, if they want to match the pace set by their OTT counterparts and remain a relevant value player.

From pipe dream to revenue stream
This is neatly demonstrated by third-party data sharing, a major emerging revenue stream that a number of operators want to capitalise on through their OTT Partnerships.

Without the systems in place that can sift through the data deluge, and offer real-time insight based on specific customer context parameters, the value of this data assest simply cannot be realised - or, at least, not to its full potential.

Ideally, operators would be looking now at systems that offer out-of-the box capabilities to mine data in real time, so that they can move fast in exploiting the growing demand from OTTs for holistic customer insight. Critical functionality is the ability to set up customer context parameters, and mine for those specific data streams in real-time. This enables Operator and OTT to define circumstances where a subscriber would be sent a relevant offer.

While campaign management tools are advanced, there are few operators who offer this high level data mining. Even fewer who can offer it out-of-the-box. But operators who are serious about monetising their customer data require detailed insight - now.

Partnerships in Practice
Beyond customer insight, operators must be in a position to create new services with the Over The Top (OTT) players and other digital service providers. Integrating on a case-by-case basis is cumbersome, and slows operators down in launching new market-ready services.

Operators are keen to form partnerships, in order to add value to their data bundles. The partnership model is a key tenant in reducing churn and protecting future revenues.

Those operators who are serious about this approach are investing now proprietary collaboration platform that can be directly integrated with the operator's BSS/OSS systems, providing developers with access to both network assets and to the operator's back-office systems (Billing CRM, Analytics) and supporting ‘mash ups' of operator/ OTT services. Unlike the inherent bureaucracy of industry-led initiatives, changes to individual deployments can be implemented quickly - essential given the rate at which this market moves.

In other words, being fast and agile is key to success in this new sector. Making investment now in the systems that will support this, and enable operators to turn their customer insight into a sustainable revenue stream, is critical to long-term success.

More Stories By Katie Matthews

B2B marketing professional working in the Cambridge technology sector, with specialist experience in telecommunications.

@ThingsExpo Stories
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.