Welcome!

Java IoT Authors: Nishanth Kadiyala, Pat Romanski, Stackify Blog, Yeshim Deniz, Liz McMillan

News Feed Item

TrendKite Closes $3.2M Series A Round, Brings ROI to PR

TrendKite, the company bringing ROI to PR and marketing, has announced $3.2M in Series A funding, led by Mercury Fund and Silverton Partners. This second round of funding comes on the heels of a $1.2M seed round last fall, bringing TrendKite’s total funding to-date to $4.4M. TrendKite plans to use the funds to aggressively hire world-class talent, further invest in the company’s big-data processing infrastructure and expand the sales team to service growing demand for the TrendKite platform.

TrendKite is also announcing an enhanced feature set for its cloud-based platform and the hiring of new CEO Erik Huddleston, the former EVP Product and CTO of the social performance software company, Dachis Group.

“This round of funding will allow TrendKite to bring a radically different approach to media monitoring, measurement, and reporting,” said CEO Erik Huddleston. “I joined TrendKite because I saw the opportunity to apply big data analytics to an industry where innovation no longer occurred and the incumbents no longer make meaningful investments in the space. I couldn’t think of better partners to help capitalize on that opportunity than Mercury Fund and Silverton Partners.”

Using Big Data Analytics to Make PR Transparent

TrendKite quantifies the impact of PR for brands and their agencies. Using big data analytics, TrendKite learns about a company, its leadership, products, competitors, and industry—then pinpoints the highest-value digital earned media. PR professionals use beautiful, automated reports to illustrate traction, while clients gain full transparency into the ROI of their PR efforts.

The Series A round led by Mercury Fund and Silverton brings deep experience in big data analytics and marketing technology. Mercury has funded big data analytics companies including Infochimps (acquired by CSC) and both Mercury and Silverton funded BlackLocus (acquired by The Home Depot). Seed-round TrendKite angel investors included DreamIt Ventures, GameFly founder Sean Spector, Inovalon founder Ray Walheim, BlackLocus founder Rodrigo Carvalho and OtherInbox founder Josh Baer.

“Although we were always impressed by TrendKite’s vision to automate media monitoring and its strategic role within marketing, the latest version of TrendKite’s cloud-based platform blew us away,” said Mercury Fund Managing Director Blair Garrou. “Adding Erik Huddleston to an already impressive group of industry experts will only accelerate the adoption of the platform by major brands. We couldn’t be more excited about joining the TrendKite team right now.” Mercury Fund’s Blair Garrou will be joining the board of directors, with Mercury Fund’s Aziz Gilani observing.

The New Era of Marketing and PR Automation

CEO Erik Huddleston joins TrendKite founders and Meltwater veterans AJ Bruno and Matt Allison at a time when the marketing technology industry is consolidating. As paid, owned and earned media continues to converge, traditional bottom-of-funnel marketing automation solutions continue to overlook the needs of modern marketers to manage and optimize earned media. With enterprise customers BP, Campbell’s Soup, H&R Block and agency customers including Added Value (WPP), TrendKite is already garnering strong industry traction by quantifying earned media disciplines such as PR, influencer marketing and analyst relations. TrendKite is well-positioned as a complete, top-of-funnel solution for PR in the cloud era.

About TrendKite

TrendKite quantifies the impact of PR for brands and their agencies. By applying the power of big data analytics, TrendKite dramatically improves the real-time detection of brand relevant news, quantifies how it impacts the brand, their competitors, and the industry, and enables beautiful reporting with a single click. To learn more, visit www.TrendKite.com.

About Mercury Fund

Mercury Fund is a seed and early-stage venture capital firm that invests in compelling and novel software and science-based startup opportunities. With over $225 million under management, Mercury partners with extraordinary entrepreneurs to build globally competitive businesses, focusing on technology innovation originating in the U.S. Midcontinent. Since inception in 2005, Mercury Fund has become one of the most active venture firms in the middle of the U.S., becoming a “go-to” fund for entrepreneurs at the earliest stages of idea generation, company formation, and market execution.

About Silverton Partners

Silverton Partners is an early stage venture capital firm based in Austin, Texas. Silverton collaborates with exceptional entrepreneurs who are committed to attacking growth markets with cutting-edge products or services. The principals of Silverton Partners have over five decades of venture experience in enterprise software, having been the start-up investors in Tivoli Systems (IPO), Motive Communications (IPO), Convio (IPO), Waveset (acquired by Sun Microsystems) and BlackLocus (acquired by The Home Depot).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...