|By AppDynamics Blog||
|June 28, 2014 09:00 AM EDT||
This post originally appeared on APM Digest
Welcome to the fourth era of digital.
The first three periods or ages or phases — call them what you like — were each defined clearly by transformative events.
First, the dawn of the personal computer age in April 1977 with the debut of the Apple II (and validated in August 1981 with the introduction of the IBM PC).
Next, the beginning of the Internet age when the Netscape browser was released in 1994, which redefined forever the way we connect.
Then, on June 29, 2007 — ushered in again by Steve Jobs and Apple — the mobility era began with the unveiling of the first iPhone, which ushered in a “Mobile First” mindset for the masses.
And now we’re in the fourth era. This time there’s been no single, monumental event or technology to mark its beginning, though mobility and the cloud are the primary enabling technologies. What’s happening instead is that a number of technologies are coalescing and achieving, even as we speak, a critical mass that will make this age as transformative or more so than any of the previous three.
This is the age of multi-device mobility, the cloud, seamless computing from one device to another, a growing ecosystem of connected devices (watches, cars, thermostats), instant and ubiquitous communication, the blurring of the lines and hours between work and not-work. It’s a transformation that may have started with the smartphone, but has now engulfed everything about the way we use technology for, well everything.
Organizations that master the ability to collect, understand and act upon knowledge derived from user experiences, application behaviours, and infrastructure use from across this connected ecosystem will outcompete those that don’t, and win in this fourth era of Digital: The Age of Application Intelligence.
A Tectonic Technological Shift
There’s really no precedent for the speed of what has become a tectonic technological shift. In her much-anticipated Internet Trends 2014, KPCB’s Mary Meeker characterizes a tech market that saw 20 percent growth for smartphones, 52 percent for tablets, and 82 percent for mobile data in 2013. She predicts 10x growth in mobile Internet units in this decade — from the one billion-plus desktop Internet units/users to more than 10 billion for the mobile Internet.
Seemingly overnight, we have new models for hardware and software development, new models of behavior, and unforgiving expectations from consumers — for more apps, more functionality, more entertainment, more speed — driven by mobility, but extending to all online experiences regardless of interaction preference.
This is good, and it’s a great time to be in the thick of the enabling technology platforms — if you’re functioning with a model designed for this fourth era of digital.
On the other hand, it’s a pretty challenging time if you’re dealing with technology that matured early in the 2000s. Think huge, monolithic apps, sprawling private data centers with proprietary consoles for every piece of your infrastructure supported by “engagements” — a very loaded term — when a literal or figurative truckload of consultants, engineers, and programmers would descend on an enterprise and spend several months and multiple man-years engrossed in a single project only to emerge at the end with a big, bloated, largely rigid “deliverable.”
And if the applications themselves were large and unwieldy and slow to adapt, the Application Performance Management systems were (and legacy systems still are) similarly complex, difficult to adapt, and slow to process the limited amount of data they collected. The notion of “real time” was not even a consideration.
It wasn’t that long ago, but it’s hard to imagine trying to do business like that today. And in fact, you really can’t do business that way today. Some of the legacy APM platforms are trying to make the transition. But it’s a difficult maneuver that requires the kind of wholesale reinvention that few entrenched enterprises are willing to attempt, or that those brave enough to try can accomplish successfully.
The recent challenge faced by OpTier is a case in point. It’s always a bit alarming to see a player leave the arena, even a competitor. But it’s not likely to be the last such story we’ll hear.
Whether you’re building the applications themselves or the platforms to optimize their performance and business value, today everything is about speed, agility, and creating exceptional end-user experiences.
If you’re providing the applications, that means you have to be able to iterate quickly — often multiple times per day — and deliver the features and functionality your customers want, whether they’re outside or inside your enterprise. And of course, your apps have to be continuously available and meet your customers’ expectations for speed and performance, whatever OS or device they’re using. And you have to do this in an environment that is distributed, heterogeneous, complex, and ever-changing.
To pull this off requires a level of application intelligence designed specifically to succeed with these challenges in these environments.
Delivering Real APM Value
Specifically, for an APM platform to deliver real value for the application and the enterprise, it has to satisfy a number of key requirements, including:
- Fast setup: minutes or hours vs. days or weeks, without need for a professional services ‘engagement.’
- Self-learning, auto-configuring: Your apps and infrastructure change frequently; your APM platform needs to automatically detect and learn those changes and configure itself in real time, without manual intervention; there’s simply no time or resources for that.
- Detect, diagnose, and respond: If there’s a problem, a slowdown, an outage, your APM platform should be the first to know about it, and whenever possible, should fix it before you know about it; or if it requires a bigger intervention, give you the data you need to solve it quickly.
- Deliver actionable intelligence in real-time: In the old days, APM was about speed and availability and not much else. In today’s software-enabled enterprises, the APM platform not only has to measure, monitor, and manage system health, it has to be able to tell you, in real time, what impact performance is having on the business. It’s a focus far beyond availability and throughput, on the business transaction for the end user.
- Provide end-to-end transaction visibility: Your applications may be running on your premises, in the cloud, or both; you need to be able to see what’s happening everywhere, through one pane of glass, because you can only manage, fix, and optimize performance that you can see.
- Be insanely fast: When you do a release, you need to know immediately what’s working, what’s not, and how to fix things in a hurry, live, in production.
And it has to be stingy with the overhead, be able to scale itself and your applications up or down in response to changing demand, make the most of your resources and infrastructure, and many more things.
That’s a far cry from the big, heavy, slow systems and processes of a few short years ago. And characteristics like these don’t just apply to APM — it’s the way of all technology development today, from VR gaming headset hardware to massive e-commerce systems. Fail fast and recover (smarter next time). Design from the outside-in. Iterate quickly. Respond in real time. Innovate faster than the competition, in technology and marketing. Create user experiences that drive success.
In Internet Trends, Mary Meeker says that “New companies — with new data from new device types — [are] doing things in new ways and growing super fast.” And she describes the rapid growth of “uploadable/sharable/findable real-time data.” These are ideas that describe much of what is driving this new, fourth era of digital.
The old adage is true now more than ever: Change is the one constant you can count on. Those organizations who can adapt continuously are the ones that will thrive and win.
This post originally appeared on APM Digest
The post The Fourth Digital Wave: The Age of Application Intelligence written by Steven Wastie appeared first on Application Performance Monitoring Blog from AppDynamics.
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Jan. 31, 2015 03:00 AM EST Reads: 4,991
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jan. 31, 2015 02:00 AM EST Reads: 4,996
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 31, 2015 02:00 AM EST Reads: 10,683
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Jan. 31, 2015 01:00 AM EST Reads: 4,612
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 31, 2015 01:00 AM EST Reads: 4,378
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 31, 2015 12:30 AM EST Reads: 4,993
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 30, 2015 10:00 PM EST Reads: 4,482
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Jan. 30, 2015 03:45 PM EST Reads: 4,386
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Jan. 30, 2015 03:15 PM EST Reads: 5,160
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 02:30 PM EST Reads: 4,560
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 30, 2015 02:15 PM EST Reads: 5,298
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Jan. 30, 2015 01:45 PM EST Reads: 3,791
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 30, 2015 01:15 PM EST Reads: 4,391
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Jan. 30, 2015 01:15 PM EST Reads: 3,116
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 30, 2015 01:00 PM EST Reads: 6,170
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Jan. 30, 2015 12:45 PM EST Reads: 2,593
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Jan. 30, 2015 12:45 PM EST Reads: 2,911
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Jan. 30, 2015 12:00 PM EST Reads: 4,544
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 11:45 AM EST Reads: 4,972
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Jan. 30, 2015 11:45 AM EST Reads: 4,657