Click here to close now.


Java IoT Authors: Liz McMillan, Elizabeth White, AppDynamics Blog, Pat Romanski, Ed Featherston

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, Agile Computing

SDN Journal: Blog Feed Post

UX Is the New Orange

If user experience is poised to be a big difference maker, what does the state of the industry look like currently?

If LinkedIn profiles are any indication, User Experience (frequently shortened to UX) is the new orange. Indeed, across all manners of technology, there is an increasing focus on improving user experience. Driven in part by Apple’s success on the consumer side, it would appear that IT infrastructure vendors are getting in on the action. In the quest to simplify our collective lives and differentiate in a space more defined by cost than capability, the user is taking a more prominent role.

As it should be.

Networking and UX

This is especially true in networking. The truth about all but the highest-end markets is that from a performance perspective, there are multiple options that are good enough. The differentiating and most compelling points for most people are less about capability and more about cost. For now, the focus remains on reducing CapEx, but once all the vendors settle out around the same price (everyone is using more or less the same hardware), eyes will turn more towards OpEx. And that will bring into play a lot more of the operational experience in deploying and managing a network.

First, while decision criteria will initially settle on cost, make no mistake about it: the actual differentiation is bigger than just cost. The overall user experience—from architecting to procuring to deploying to managing—will become a means of distinguishing solutions. When the window for cost narrows, it actually takes cost off the table and makes other elements of the product even more important.

As a strategic aside, this is why some of the more raw DIY solutions are going to struggle a bit in many parts of the market. The downward pressure they exert on price is effective, but once the more entrenched players come down, the difference in price is no longer compelling. This leaves the primary differentiation as capabilities, global support, and user experience, all of which tilt towards the legacy companies – at least in the short to medium term.

State of the industry


If user experience is poised to be a big difference maker, what does the state of the industry look like currently?

In a word, sorry. IT generally, and networking especially, is in a sorry state when it comes to overall user experience. Most networking solutions are provisioned and managed via device-by-device commands. In the best of cases, this is a repetitive task that can be automated; in the worst cases, the commands are esoteric, highly contextual, and vary in behavior depending on conditions.

But why?

We exist in an inside-out industry. User experience is the last thing that vendors think about when determining direction. Roadmap planning in any of the major vendors is an exercise in spreadsheet management. Individual feature requests are fielded by sales teams and filtered to product management teams. There is typically a rough sort on business case (how many deals are riding on a particular feature?). From there, the roadmap is reviewed, tweaked, and published.

Of course there are user-experience champions at every company. They fight the good fight. But there are only so many places they can insert, and the roadmap is dominated by people who are not so enlightened.


In a user-experience-centric world, the starting point wouldn’t be the feature. At least not in its current state. Each feature would be in support of some objective. That objective would map to a set of workflows required to achieve it. And those workflows would all have properties.

  • Every workflow has a trigger. What initiates the workflow? Is it someone keying in a command? Someone clicking on a GUI? Maybe an API call?
  • Based on the trigger, what are the likely contexts for the workflow? If the trigger is based on someone logged into a discrete device, then the CLI might be an appropriate context. If the trigger is an API call, the context might be entirely different.
  • How do you know when a workflow is complete? Is there some state that is captured?
  • Most workflows will exist alongside others in workflow chains. What are the preceding and following workflows? This helps identify possible improvements in automation on the system side. For example, automatically pinging across a link after setting up a BGP connection would be a fairly trivial way of adding some validation to a provisioning workflow.
  • Some workflows have dependencies on other workflows. Mapping those dependencies out is an interesting way to help simplify user interaction. If, for instance, a workflow is predicated on the existence of a policy definition, automatically teeing up policy creation is an interesting workflow element.

There are probably a dozen other properties of workflows. The point here is not that these are the right properties but rather that adding a new feature ought to begin with the workflow in mind.

UX and architecture

In networking, we equate UX to UI. And then we throw a CLI on virtually everything. A user’s experience goes well beyond just the interface into which a user keys a command. If we really thought about workflows first, we would do more than add configuration knobs. We would consider validation and troubleshooting as natural extensions of workflow, and make these easier to do.

The unfortunate byproduct of our collective approach to user experience is that we do product architecture first. The challenge here is that for user experience to be truly effective, it ought to inform the underlying architecture. As it stands, user experience is a consumer of that architecture, with very little (read: no) input in the vast majority of cases.

Realize that the networking industry has been architecting products and solutions from the inside out for decades. Developers are in a tough spot. They have to make magic happen by typing into a terminal window. The focus is function first, form later. And this leaves user experience relegated to a tack-on after the product has already been built. At that point, how much can you do anyway? This is why UX has equalled UI for so long. Without architectural input, the best we can hope for is a slightly better configuration knob.

The bottom line

If networking really is on the cusp of changing over, user experience has to be an input into the design process. This is a radical change in how products are conceived, built, and ultimately brought to market. Do not underestimate the difficulty in transitioning an organization from feature-centric to user-experience-centric. Most established companies will fail to make this transition (if they even try at all).

The biggest impact of startups in the networking space might be a refocusing of efforts around the thing that we seem to have lost amidst all the technological upheaval over the last few decades: the user. And wouldn’t that be a glorious thing?

[Today’s fun fact: For every human being in the world, there is approximately one chicken. KFC feels personally responsible for keeping the balance.]

The post UX is the new orange appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.