Welcome!

Java IoT Authors: Matthew McKenna, Elizabeth White, Liz McMillan, Pat Romanski, Stefan Bernbo

News Feed Item

SOA Software’s Roberto Medrano Selected by ExecReps as a Top CMO Worldwide

Roberto Medrano, Chief Marketing Officer (CMO) of SOA Software, an API Management and SOA Governance leader, has been positioned as #12 on ExecReps' ExecRank listing of the nation's top 250 CMOs for 2013. Using a proprietary algorithm based on performance in 24 key areas, ExecRank evaluated more than 15,000 CMOs to select the current year's top 250.

"Roberto is a master of what might be one of the most challenging forms of marketing," said Pavan Sethi, Lead Analyst for ExecRank, the research division of ExecReps. "He’s responsible for bringing a new, disruptive technology to a target audience that hasn’t quite gelled. He has to think at least half a dozen steps ahead of where the market currently sits. That’s what he does with API management and other emerging technologies."

Medrano is responsible for worldwide marketing at SOA Software, which has operations in North America, EMEA, the EU and Asia-Pacific. Over the last decade, his contributions have led SOA Software to achieving industry-leading vendor status. Today SOA Software has become the de-facto standard in Service-Oriented Architecture (SOA) governance and API management software in numerous global 2000 enterprise accounts. Further Medrano has influenced SOA Software’s rise to top positions in many of the industry’s prestigious analyst rankings.

Medrano is a recognized executive in the information technology fields of SOA, API Management, internet security, governance, and compliance. Experienced in both start-ups and large companies, Medrano served as General Manager of Hewlett Packard’s E-Services and Internet Security division becoming one of their top 100 executives. He has held executive positions at Finjan, Avnet, and Sun Microsystems. He participated in President Clinton’s White House Security Summits, the White House National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace. Additionally Medrano has been ranked one of “The Top 100 Most Influential Hispanics in the US” and the “100 Most Influential Latinos in Silicon Valley.”

"This is a great honor," Medrano said. "Our whole organization at SOA Software is committed to thought leadership in leading technologies for the enterprise. I’m fortunate to work with a great team and have the opportunity to market a standout product in a very important space."

ExecRank reports that, among CMOs, 2013 was highlighted by considerable focus on multiplatform content, content marketing and engagement strategies that cut through the white noise to generate a positive return on investments. The year also saw many marketing executives growing in recognition through publications, one of several forms of thought leadership that is factored heavily into these rankings, as well. The 2013 ranking includes CMOs from Apple, Wal-Mart Stores, Nike, Dell, IBM, GE, Ford, Microsoft, Dunkin Brands, Seagate and Coca-Cola.

About the Ranking

CMOs were ranked according to ExecReps' Research Division ExecRank patent-pending proprietary Ranking Algorithm that calculates points for 24 key categories, in addition to the insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders. Like all of ExecReps' Research Division ExecRank position specific ranking algorithms, the CMO Ranking Algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and team performance.

About ExecReps & ExecRank

ExecReps' Research Division ExecRank is the definitive ranking service of leading executives who have achieved the highest level of professional achievement and peer recognition. ExecReps Inc. is an Executive Research and Advisory Firm that operates a first in class platform for Board Membership, Strategic Introductions, and Executive Best Practices. Members include C-Level executives from companies including Microsoft (NASDAQ: MSFT), IBM (NYSE: IBM), Cisco (NASDAQ: CSCO), and hundreds of others. Read more about ExecReps & ExecRank at www.ExecReps.com

For the full list, visit http://execreps.com/execrank/top-cmos/.

About SOA Software

SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve agility and operational excellence across their applications and datacenters. Some of the world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products. SOA Software is also recognized as a “Leader” by Gartner in Application Services Governance MQ and as a leader by other analyst firms. For more information on SOA Software’s API Platform, see http://www.soa.com

All product and company names herein may be trademarks of their registered owners.

SOA Software, Community Manager, API Gateway, Lifecycle Manager, OAuth Server, Policy Manager, Portfolio Manager, Repository Manager, Service Manager, API Manager, and SOLA are trademarks of SOA Software, Inc.

For more information, please contact: [email protected]

Follow us on:

Twitter: https://twitter.com/SOASoftwareInc

Facebook: https://www.facebook.com/SOASoftware

LinkedIn: http://www.linkedin.com/company/14301

RSS: http://www.soa.com/index.php/news/feed

YouTube: http://www.youtube.com/soasoftware

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...