Welcome!

Java IoT Authors: Elizabeth White, Carmen Gonzalez, Xenia von Wedel, Yeshim Deniz, Liz McMillan

News Feed Item

SOA Software’s Roberto Medrano Selected by ExecReps as a Top CMO Worldwide

Roberto Medrano, Chief Marketing Officer (CMO) of SOA Software, an API Management and SOA Governance leader, has been positioned as #12 on ExecReps' ExecRank listing of the nation's top 250 CMOs for 2013. Using a proprietary algorithm based on performance in 24 key areas, ExecRank evaluated more than 15,000 CMOs to select the current year's top 250.

"Roberto is a master of what might be one of the most challenging forms of marketing," said Pavan Sethi, Lead Analyst for ExecRank, the research division of ExecReps. "He’s responsible for bringing a new, disruptive technology to a target audience that hasn’t quite gelled. He has to think at least half a dozen steps ahead of where the market currently sits. That’s what he does with API management and other emerging technologies."

Medrano is responsible for worldwide marketing at SOA Software, which has operations in North America, EMEA, the EU and Asia-Pacific. Over the last decade, his contributions have led SOA Software to achieving industry-leading vendor status. Today SOA Software has become the de-facto standard in Service-Oriented Architecture (SOA) governance and API management software in numerous global 2000 enterprise accounts. Further Medrano has influenced SOA Software’s rise to top positions in many of the industry’s prestigious analyst rankings.

Medrano is a recognized executive in the information technology fields of SOA, API Management, internet security, governance, and compliance. Experienced in both start-ups and large companies, Medrano served as General Manager of Hewlett Packard’s E-Services and Internet Security division becoming one of their top 100 executives. He has held executive positions at Finjan, Avnet, and Sun Microsystems. He participated in President Clinton’s White House Security Summits, the White House National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace. Additionally Medrano has been ranked one of “The Top 100 Most Influential Hispanics in the US” and the “100 Most Influential Latinos in Silicon Valley.”

"This is a great honor," Medrano said. "Our whole organization at SOA Software is committed to thought leadership in leading technologies for the enterprise. I’m fortunate to work with a great team and have the opportunity to market a standout product in a very important space."

ExecRank reports that, among CMOs, 2013 was highlighted by considerable focus on multiplatform content, content marketing and engagement strategies that cut through the white noise to generate a positive return on investments. The year also saw many marketing executives growing in recognition through publications, one of several forms of thought leadership that is factored heavily into these rankings, as well. The 2013 ranking includes CMOs from Apple, Wal-Mart Stores, Nike, Dell, IBM, GE, Ford, Microsoft, Dunkin Brands, Seagate and Coca-Cola.

About the Ranking

CMOs were ranked according to ExecReps' Research Division ExecRank patent-pending proprietary Ranking Algorithm that calculates points for 24 key categories, in addition to the insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders. Like all of ExecReps' Research Division ExecRank position specific ranking algorithms, the CMO Ranking Algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and team performance.

About ExecReps & ExecRank

ExecReps' Research Division ExecRank is the definitive ranking service of leading executives who have achieved the highest level of professional achievement and peer recognition. ExecReps Inc. is an Executive Research and Advisory Firm that operates a first in class platform for Board Membership, Strategic Introductions, and Executive Best Practices. Members include C-Level executives from companies including Microsoft (NASDAQ: MSFT), IBM (NYSE: IBM), Cisco (NASDAQ: CSCO), and hundreds of others. Read more about ExecReps & ExecRank at www.ExecReps.com

For the full list, visit http://execreps.com/execrank/top-cmos/.

About SOA Software

SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve agility and operational excellence across their applications and datacenters. Some of the world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products. SOA Software is also recognized as a “Leader” by Gartner in Application Services Governance MQ and as a leader by other analyst firms. For more information on SOA Software’s API Platform, see http://www.soa.com

All product and company names herein may be trademarks of their registered owners.

SOA Software, Community Manager, API Gateway, Lifecycle Manager, OAuth Server, Policy Manager, Portfolio Manager, Repository Manager, Service Manager, API Manager, and SOLA are trademarks of SOA Software, Inc.

For more information, please contact: [email protected]

Follow us on:

Twitter: https://twitter.com/SOASoftwareInc

Facebook: https://www.facebook.com/SOASoftware

LinkedIn: http://www.linkedin.com/company/14301

RSS: http://www.soa.com/index.php/news/feed

YouTube: http://www.youtube.com/soasoftware

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...