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Digital Development Management Selects Ninja Metrics' Katana(R) Engine to Bring Predictive Analytics to Digital Entertainment Solutions

DDM Turns to Ninja Metrics' Advanced Predictive Analytics Software to Help Clients

LOS ANGELES, CA -- (Marketwired) -- 07/09/14 -- Ninja Metrics (, the advanced predictive analytics company, today announced Digital Development Management, the world's leading business and talent agency for video games and digital entertainment, is now working with Ninja Metrics and its Katana® Social Analytics Engine as a resource for its clients.

"Ninja Metrics is excited to work with one of the most influential consultancies in the digital space," notes Dmitri Williams, CEO and Co-Founder. "We feel that Ninja's insights on Social Value will provide DDM clients some invaluable insight into their individual properties."

The Katana® engine provides key data and metrics that are tied to Social Value, the precise measurement of who influences others and how much that influence is worth in real monetary value. This new measurement capability will allow DDM to give its clients better insights into working with Social Value/Social Whales.

"Ninja Metrics empowers developers and publishers to reach out to a broader spectrum of users, such as someone who may not spend much on their own but encourages their friends to engage with and spend money on a game," said Joe Minton, co-CEO of DDM. "That kind of information can be invaluable, and we're excited to offer Ninja Metrics as a unique analytics solution in our network."

Key Features of the Katana® Social Analytics Engine:

  • Discover clear insights into the performance of mobile apps and games, PC titles and console games
  • Uncover how much customers will likely spend and how their social influence impacts the bottom line
  • Target the most influential, influenceable and valuable users
  • Flexible dashboard that includes support for: segmentation, A/B testing, cohort analysis, churn projections, conversion rate, revenue analysis, and comprehensive KPI tracking
  • Easy integration through a REST-based API supporting iOS/Android, JavaScript, PHP, Java/C#, C++ and Flash

About DDM

Founded in 2005, Digital Development Management (DDM) is the world's leading business and talent agency for video games and digital entertainment. DDM's team of industry veterans provides an integrated array of Agency Services, Consulting Services and Game Production Services via a network of international offices. With an unsurpassed record of success, an unparalleled roster of clients and a web of industry relationships reaching every corner of the globe, DDM provides the right set of solutions for nearly any digital entertainment business opportunity. DDM maintains offices throughout North America, Europe and Asia.

About Ninja Metrics

Ninja Metrics is the creator of Social Value, a precise measurement of how users influence each other and how much that influence is worth. Ninja Metrics' key offering, The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies identify, understand, monetize and keep their most valuable, influenceable and influential customers. For more information on Ninja Metrics, please visit

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