|By Rachel A. Dines||
|July 14, 2014 08:00 AM EDT||
Spoiler alert: your secret weapon is cloud-integrated storage
Another week, another cloud storage price drop. The barrier of price is slowly melting away as the cloud storage wars rage and prices drop into the pennies per gigabyte per month. Not familiar with the price wars? Here's an abridged version:
- In 2013, Amazon Web Services (AWS), Microsoft Azure, Google, and Rackspace dropped prices a combined 25 times.
- So far in 2014, AWS, Google and Azure have all continued to engage in price wars, dropping storage pricing more than 50 percent.
- New entrants like IBM Softlayer recently got in the game with a price drop of up to 65 percent on storage.
But for many organizations, a drop in price alone won't get them the last mile to cloud adoption: there are many other barriers that stand in their way. Read on to learn how to tackle six of the most common barriers to adopting cloud and some strategies for overcoming them.
Put On Your Hardhat: Bulldozing Through the Six Common Barriers To Cloud Storage Adoption
If you've spent any time with CIOs lately, you're likely to hear a lot of excitement about cloud storage, quickly followed up by an equal measure of concern. Here are six barrier quotes I've collected in my recent CIO conversations, with tips on how to bulldoze through them.
Barrier One: "I can't maintain security and compliance in a multi-tenant environment."
Bulldozer: When tackling any public cloud project, security remains the number one concern for organizations. Look for a solution that can provide you with ironclad end-to-end security, so data is encrypted at rest in the cloud (and ideally on-premise) and in transit, all with the encryption keys kept locally. You can also look for solutions that are compliant with industry standards like HIPAA or FIPS 140-2.
Barrier Two: "With bandwidth constraints, it will take too long to send my data to the cloud."
Bulldozer: It's true that bandwidth remains a serious challenge for organizations with large volumes of data and narrow pipes. Technologies such as deduplication, compression, and WAN optimization generally found in cloud-integrated storage can help a lot, in some cases reducing data transfer times by up to 75 percent, but it may also make sense for you to take advantage of the physical import/export services that many cloud providers offer today.
Barrier Three: "I'm afraid of vendor lock-in."
Bulldozer: The fear of the cloud being too much of a "roach motel" is also legitimate - what if the provider goes out of business like Nirvanix did in 2013? Or, a more likely scenario, changing requirements make it more appealing to move to another provider. Or maybe you just want to take advantage of someone else's lower prices. Whatever the reason, having some amount of data mobility is key, and the ability to seamlessly and painless migrate data from one cloud to another is a feature that is beginning to emerge in cloud-integrated storage appliances.
Barrier Four: "Employees need to access data rapidly, and it takes too long to pull it back from the cloud."
Bulldozer: This is a common concern when dealing with backups to the cloud. Backups can be sent relatively quickly to the cloud with incremental-forevers, and deduplication, but getting them back from the cloud may take a bit longer. That's why such a large number of companies are choosing to take a "disk-to-disk-to-cloud" backup strategy, meaning that backups are cached locally (generally for a few weeks) before being sent off to the cloud. That way, the vast majority of restores will actually be from the local disk, and only rarely will data need to be pulled back from the cloud.
Barrier Five: "My current environment doesn't speak cloud protocols."
Bulldozer: While ISVs are working quickly to update their applications to work with RESTful protocols, it's true that many still do not have native support for cloud storage. This barrier can easily be overcome with a cloud-connector, such as cloud-integrated storage, that not only speaks REST, but can convert your file or block storage into object storage.
Barrier Six: "I just don't want to."
Bulldozer: Now for the biggest barrier of all: the cultural one. For organizations that face resistance without a clear rationale, dig deeper to find the core motivations. Is it fear based? Many individuals may fear that they will lose their job if the organization goes down a cloud-intensive path. If fear is the root cause of the resistance, make sure that you have a strong transition and retraining plan for any impacted employees and distribute it widely. In many of these cases, these fears stem from the unknown, which means that a transition and retraining plan has not been effectively communicated (or may not exist).
Cloud-Integrated Storage: Your Secret Weapon to Winning in the Cloud Storage Wars
While the task may seem daunting, incorporating cloud storage into your environment may not be as complex and full of hurdles as you fear. The move does not have to be "all or nothing," and in fact, it shouldn't be, at least at first (see the sidebar for common scenarios for first-time cloud storage users). One solution that can help make your path a little easier is the introduction of a cloud-integrated storage appliance. These solutions - generally physical or virtual appliances that sit on-premise - erase many of the common barriers listed above, including data reduction with deduplication and compression to reduce bandwidth challenges, multi-cloud or cloud agility features to protect against lock-in, a local cache for rapid access to data, ability to integrate existing software solutions and bridge the gap to REST interfaces, and advanced security capabilities to make sure data loss is never an issue.
Getting Your Feet Wet with Cloud Storage, Where to Begin?
Now is the time to start adopting cloud storage, and once you've overcome these six common barriers, you may be wondering, where do I begin? Here are three low-risk scenarios where cloud storage may be a good fit in your organization:
- Backups: For years, organizations have taken a disk-to-disk-to-tape strategy for their backups, where they keep backups on disk for several weeks or a month, before migrating them off to tape, ship them offsite, and then store for the remainder of the retention cycle. The challenge is that tape is an inherently risky and time-intensive medium due to the fact that it must be physically handled and shipped. By switching to a disk-to-disk-to-cloud backup architecture, organizations are able to immediately and securely get data offsite, while also reducing time and money spent.
- Cold storage: Most organizations have massive amounts of unstructured data, and it's growing faster than almost any other type of data. But at the same time, the vast majority of that data is cold data-no one has touched it or modified it in years. As file servers become the dumping grounds of the rest of the company, IT struggles to find a way to store this data without breaking the bank on expensive NAS filers. Here lies another compelling use-case for cloud-migrating cold, or little used storage, off to a cold storage clouds like Amazon Glacier or Evault LTS2 could lead to huge cost savings, and improve performance for the local filers.
- Archive: One of the culprits behind the massive data growth that we've seen over the past few years is compliance: the need to retain data for legal reasons. Certain industries like financial services and healthcare feel this burden very heavily, although almost all industries face some sort of compliance that governs how they keep data and for how long. Many organizations have tackled this for years with archive software like Symantec Enterprise Vault and object storage like Centera, or even tape, but once again, the cloud presents a viable alternative for archive data as it is extremely durable and resilient and has no risk of technology obsolescence (i.e., you won't need to migrate data every few years).
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 25, 2017 05:15 PM EDT Reads: 1,886
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 25, 2017 04:00 PM EDT Reads: 451
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 25, 2017 01:45 PM EDT Reads: 3,260
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 25, 2017 01:30 PM EDT Reads: 1,654
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 25, 2017 01:15 PM EDT Reads: 2,021
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 25, 2017 12:45 PM EDT Reads: 1,848
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 25, 2017 12:45 PM EDT Reads: 1,640
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 25, 2017 12:30 PM EDT Reads: 1,146
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Mar. 25, 2017 12:30 PM EDT Reads: 5,047
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 25, 2017 12:00 PM EDT Reads: 892
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 25, 2017 11:15 AM EDT Reads: 1,511
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Mar. 25, 2017 11:00 AM EDT Reads: 3,531
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 25, 2017 10:45 AM EDT Reads: 2,063
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 25, 2017 10:00 AM EDT Reads: 2,906
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 25, 2017 09:15 AM EDT Reads: 4,216
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 25, 2017 08:30 AM EDT Reads: 2,026
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 25, 2017 08:00 AM EDT Reads: 4,072
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Mar. 25, 2017 08:00 AM EDT Reads: 14,010
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 25, 2017 06:45 AM EDT Reads: 2,788
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 25, 2017 03:00 AM EDT Reads: 5,774