Welcome!

Java Authors: Elizabeth White, Liz McMillan, Pat Romanski, Trevor Parsons, Jason Bloomberg

News Feed Item

New Oracle Data Cloud and Data-as-a-Service Offerings Redefine Data-Driven Enterprise

Oracle's Innovative Data Services Fuels Competitive Advantage for Marketing and Social

REDWOOD CITY, CA -- (Marketwired) -- 07/22/14 -- Oracle (NYSE: ORCL)

News Summary
In the digital economy, data fuels companies' ability to create new products and services. This proliferation of social channels, mobile devices, and sensor-enabled technologies, in conjunction with the unbundling of data from applications, creates new opportunities for innovative companies to gain competitive advantage through the use of data. Once limited to their internal data, enterprises can now gain valuable business insights by adding external data sources to enhance customer experience and operational efficiency. Today, Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create Oracle Data Cloud, a platform that provides customers access to world-class data-as-a-service (DaaS) offerings, including Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) and Oracle Data as a Service for Social (Oracle DaaS for Social).

News Facts

  • To help business users drive smarter, more informed decisions across the enterprise, Oracle today announced Oracle Data Cloud and two new DaaS offerings, Oracle DaaS for Marketing and Oracle DaaS for Social.
  • Oracle Data Cloud is a DaaS platform that includes Oracle's leading data products and the newly acquired BlueKai Audience Data Marketplace, offering customers trusted solutions for leveraging external data for marketing and social.
  • Oracle DaaS for Marketing, available in a new subscription model, gives marketers access to a vast and diverse array of anonymous user-level data across offline, online, and mobile data sources. Data is gathered from trusted and validated sources to support privacy and security compliance.
  • Oracle DaaS for Social, now in limited availability, delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends.
  • With the Oracle DaaS offerings, customers can connect and inform smarter actions across their enterprise with external data sources bundled with the commercial, compliance, and privacy rights required for usage. The combination of external and internal data sources can also be used for deeper analytics and modeling.
  • ID and addressability mapping to link various customer attributes such as e-mail, social handles, phone numbers, third-party cookies, and mobile identifiers across channels to build a centralized actionable profile.

Oracle Data as a Service: More Data, More Insights

  • Oracle DaaS offerings provide data ingestion, value extraction, rights management, and data activation services to drive enhanced insights for marketing, sales, and service teams.
  • Additionally, Oracle DaaS offerings give enterprises enhanced flexibility, with the ability to plug into applications as well as into other Oracle Cloud platforms.
  • Oracle DaaS for Marketing helps organizations enhance the cross-channel customer experience through targeted marketing engagement that unifies customer and audience intelligence across the enterprise
    • With access to more than 1 billion profiles globally, Oracle DaaS for Marketing is the world's largest data marketplace. It gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social, and video.
    • Additionally, Oracle DaaS for Marketing gives marketers access to the industry's largest ecosystem of more than 300 data and activation partners for online, mobile, search, and social marketing action.
  • Oracle DaaS for Social helps enterprises benefit from the vast pool of data generated across social platforms and enriches unstructured social and enterprise data. The insight Oracle DaaS for Social provides by applying its sophisticated text processing on raw text from public and private sources can be combined with other structured data to offer powerful business intelligence.
    • Oracle DaaS for Social derives insights from more than 700 million social messages daily, across more than 40 million social media and news data sites.
    • Oracle DaaS for Social applies powerful text analysis to extract the meaning and context of the content, empowering enterprises to take appropriate actions on insights from massive amounts of unstructured data.

Supporting Quotes

  • "Unbundling data from SaaS applications has enhanced a business user's ability to activate insights gleaned from external data sources, leading to more engaging and personalized customer experiences," said Omar Tawakol, general manager and group vice president, Oracle Data Cloud. "The Oracle Data Cloud brings together a best-in-class data platform with the world's largest data marketplace to drive smarter decisions for marketing and social, and it will eventually include other enterprise functions such as sales and service."
  • "IDC sees data as a service as an emerging category that addresses the needs of businesses in real-time to tap into a wide array of external data sources and optimize the results to drive unique insights and informed action," said Robert Mahowald, vice president, SaaS & Cloud Software, IDC. "Oracle Data as a Service is addressing this need with a suite of data solutions that focus on scale, data portability, and security that help customers gain a competitive advantage through the use of data."
  • "With Oracle's comprehensive and distinctive framework of data ingestion, value extraction, rights management, and data activation, Oracle Data Cloud can help enterprises across multiple industries and channels generate competitive advantage through the use of data," said Tom Pringle, practice leader for Information Management, Ovum.
  • "With the proliferation of devices and new technologies, businesses have their hands on an immeasurable amount of data. At Datalogix, we understand the power this information has in delivering meaningful results for marketers and how to leverage this power of purchase-based audience targeting to drive measurable online and offline sales," said Eric Roza, chief executive officer, Datalogix. "Together, with Oracle Data Cloud, we're bringing real targeting and accountability into the digital space."
  • "Data will continue to be the currency of the internet, and we've only scratched the surface of what is possible in data-driven marketing. We look forward to our continued relationship with Oracle and their data services for marketing to help our clients target anything, measure everything -- and most importantly, power a better internet," said Jeff Green, CEO, The Trade Desk.
  • "Our clients are faced with massive amounts of data in traditional CRM, digital and social channels and it is our mission to guide them in finding unique insights across this sea of structured and unstructured worlds of data," said Jason Kodish, senior vice president of Strategy and Analysis at DigitasLBi. "Oracle Data as a Service allows one to manage the complexity of data adoption and provides key solutions to inform today's businesses."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2643236

Contact info:

Jessica Elkus
Oracle
+1.415.278.5410
Email Contact

Bill Rundle
Blanc & Otus
+1.415.856.5104
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...