Java IoT Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Roger Strukhoff, Pat Romanski

Related Topics: Mobile IoT, Java IoT, Microservices Expo, @DXWorldExpo

Mobile IoT: Article

Ten Steps to Implementing #BigData and Code Halo Strategies | @BigDataExpo

Data is being used to shape and personalize real-time interactions and engagements

10 Steps to Implementing Big Data and Code Halo Strategies

Tactics without strategy are dangerous. ~ Robert Leonhard

In the new book titled Code Halos the authors and Cognizant thought leaders, Malcolm Frank, Paul Roehrig and Benjamin Pring, propose that data is the new competitive arena for businesses. Winners in this competition are those that can collect, aggregate, analyze and react in real-time to data in a manner that drives improved customer interactions and engagements.

In another recent book titled, Digital Disruption: Unleashing the Next Wave of Innovation, author James McQuivey's writes that competition in business is rapidly moving to a “focus on knowledge of and engagement with customers.” Data is being used to shape and personalize real-time interactions and engagements.  Companies are beginning to understand this.  They understand that "code halos" (people’s digital footprint, the online data about preferences, history, activities, etc.) has great value.  This data is the key to personalizing user experiences across all formats.

Businesses are interacting with their markets in a wide range of new and different formats today including traditional media, websites, mobile apps, call centers and in brick and mortar establishments.  The concept of omni-channel is widely used to mean the ability to interact and engage in real-time with customers and prospects across all of these formats.  The capability to effectively support omni-channel requires a lot of thinking, planning and purposeful design.

Businesses today are responding by developing comprehensive data-driven strategies.  These strategies acknowledge the requirement to better understand the needs, preferences and histories of their prospects and customers, so they can provide personalized and optimized user experiences that lead to more sales and happier and more loyal customers.

How do you implement a Code Halos strategy? The following are some of the key questions that need to be considered when developing a strategy:

  1. What data, if we had it, would help us understand and offer our prospects and customers an enhanced user experience on their smartphones or tablets that would lead to more sales, better customer service and an improved user experience?
  2. What are the best and least intrusive ways to collect the data?
  3. How do we ensure that data is collected in a manner that is acceptable to our market?
  4. How can the data be used to trigger an improved user experience?
  5. How do we find business meaning in the collected data?
  6. How can aggregating seemingly unrelated data sources lead to useful new discoveries?
  7. How can data from sensors (Internet of Things) add value to our analysis and other data sources?
  8. How can public and private databases be aggregated with "patterns of life" analysis and demographic data to discover new consumer insights?
  9. How can we collect data in real-time, analyze it and respond quickly enough to be useful in a mobile first world?
  10. How can these newly discovered business-meanings impact real-time interactions with prospects, customers, partners and employees?

Finding, collecting, integrating and analyzing a person's "code halo" represent a lot of work for an IT organization.  It takes strategy, budgets, resources and planning.   This is the kind of effort that deserves the full attention of the C suite

The following questions and survey answers (Real-Time Mobile Infrastructure, July 2014) from over eighty participants exposes some of the weak areas that hinder or limit Code Halos implementations:

  1. Do you (or your clients') have IT systems that are too slow or incapable of supporting real-time mobile app requirements?  83.9% answered YES.
  2. Will your (or your clients') IT environment and back-end systems prevent you from delivering an optimized mobile application experience?  43.2% answered YES.
  3. Are your (or your clients') mobile strategies and plans inhibited or limited because of the current IT environment, infrastructure and/or design?  77.7% answered YES.
  4. Which components of an end-to-end mobile solution cause the most performance problems (involving mobile apps)?  Here are the top three answers in order of how problematic they are: Back-end systems, Internet connectivity, APIs and integration design and performance.
  5. How important will having optimized mobile applications and user experiences be to the future success of your business? 72% answered "very important" to "critical."

Legacy IT infrastructure, architecture and design are preventing companies from optimizing Code Halos strategies today.

Mobile and Code Halos’ strategies are pushing companies to review their IT environments and to analyze how they must change in order to support a mobile first and data driven world that thrives on real-time hyper-personalization of mobile experiences.  The competition is fierce.  Legacy and problematic systems must be updated, upgraded or replaced in order to support the real-time requirements of today’s mobile and always connected world.



Kevin Benedict

Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles. Kevin Benedict, Senior Analyst, Digital Transformation, Cognizant Follow me on Twitter @krbenedict

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

@ThingsExpo Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.