Welcome!

Java IoT Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski, Zakia Bouachraoui

Related Topics: Mobile IoT, @CloudExpo

Mobile IoT: Blog Post

Amplified Influence and Mobile Apps

Businesses, and let's be honest most of us, are interested in amplifying our influence

Businesses, and let's be honest most of us, are interested in amplifying our influence.  I remember reading adventure books as a child about pioneers and woodsman that craved isolation, and that would move whenever neighbors settled close enough to hear, but that's not an effective strategy for influencing people.

I started writing my blog on enterprise mobility, www.MobileEnterpriseStrategies.comin 2006.  At the time I was the CEO of a mobile platform company and intimately involved in dozens of custom mobile software projects at any given time.  Daily I shared experiences, mistakes, lessons learned, strategies, etc.  Over the next few years thousands of people subscribed to my blog (I now have over 5.7 million page views since 2009). 

I remember two emails in particular, both arrived on Mondays.  One from a fortune 500 company in Rotterdam, The Netherlands, saying they had read my articles, downloaded my trial software, and were ready to purchase it. Another email came from Christchurch, New Zealand.  Seems the folks in a large engineering and utility firm regularly read my articles, understood the capabilities of our software and wanted to submit an order.  Both of these emails reflected an amplified influence.

These days when I attend conferences on enterprise mobility it is not unusual for people to shake my hand and say they have read my articles, or if less fortunate, watched my videos for many years.  I still find that notion crazy!  I live in Boise, Idaho, which is not exactly main street America!

SMAC (social, mobile, analytics and cloud) solutions are giving, aware businesses, capabilities far beyond what was possible only a few years ago.  The two examples I listed above were from countries far from mine.  I was able to generate sales and close deals on the other side of the world with very little investment.

Is your company effectively taking advantage of these influence applifers?  Are you using SMAC solutions for this purpose? 

In addition to sharing content from thought leaders - you need a strategy.  Mobile content and mobile apps are an important part of that.  I use Google's Blogger platform to blog. It has a mobile app.  It sends out my content optimized to be read on either a mobile device or a bigger screen.  I record interviews with the camera app on my iPhone.  I edit it on the mobile iMovie app.  I upload it to YouTube where it can be viewed on the mobile YouTube app.  I tweet about the video on a mobile app, and upload it to the mobile LinkedIn app.  All of these actions are part of a strategy to amplify influence.  It works.

In the past 36 months, I have taught digital transformation and mobile strategies workshops in 17 different countries.  In the past few months I have received invitations to speak in South Korea, Belgium, New Zealand and Portugal.  I live in Boise, the most isolated state capital in the United States.  The next nearest big town is 300 miles away.  What if your giant multinational company were employing these kinds of strategies hourly?

If you haven't already, I would encourage you to develop a full strategy on how to use these mobile and social media tools to amplify your influence, marketing and sales.  Digital transformation is happening all around us at a breathtaking speed.  It is making the once impossible, possible today and your competition is learning fast.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.