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How to Thrive in the Mobile-First World By @BTalbotJR | @CloudExpo #Cloud

Traditional services are consumed both on premises and via the cloud in new ways across employees, partners, and customers

How to Survive and Thrive in the Mobile-First World

Analysts predict that 268 billion mobile apps will be downloaded by 2017, further evidence that mobile apps have become the most diverse and broadly adopted software in existence. To thrive in this new reality, developing and delivering applications that drive superior user experiences and engage your customers and staff is the new business imperative. Examples of this new cloud-centric, mobile-first application economy are everywhere, and they are radically changing the world of business.

In entertainment, applications like Netflix and Hulu have already transformed video delivery, and are becoming the new standards. In the payments sector, applications like Google Wallet and PayPal are challenging the dominance of traditional banks and credit cards. In transportation, software-driven services like Uber and Lyft are rewriting both the back office and customer experience world of taxi and limo services.

The marriage of applications and mobility is creating new business models, inspiring new customer behaviors and creating different end-user expectations. Along with opportunities for innovation and creating new business opportunities, app-centric mobility also brings along new challenges to address in the areas of security, speed and satisfaction.

Security
Sensitive data is leaving the organization in a way never seen before, and security needs are evolving quickly. Preventing malware, theft, controlling access and verifying identity and protecting your data across all of these new device types and form factors is challenging many organizations and preventing adoption of corporate apps across mobile devices.

Speed
Traditional services are consumed both on premises and via the cloud in new ways across employees, partners, and customers. Major disruptive forces including Shadow IT require development organizations to react quickly to their Lines of Business and user base in order to remain competitive. It's innovate, integrate using increasing rich API engines or be overtaken by faster and more nimble competitors.

Satisfaction
End-user experience is the primary factor that determines the success of these new services. Many enterprises are still challenged to understand the scale, performance and end-user experience of their traditional apps. With even higher reliability expectations from mobile app users, enterprises continue to struggle, but with greater need for contextual and granular insight into end-user experience.

This requires you to think about your mobile app development efforts across a range of activities that span the development and operations teams, as well as third parties with expertise that your business may not currently possess. To thrive in the new mobile application economy, you need an app-savvy partner.

Look for a partner to support you in each step of the mobile application delivery life cycle without creating new management or technical silos. A partner that takes an application-centric approach to mobility management with a comprehensive solution that helps you:

  • Secure access to mobile apps, backend APIs and the data itself across apps, devices and machines
  • Accelerate the delivery of quality mobile apps at lower cost, and
  • Optimize mobile application health, performance and the end-user experience.

By doing so you'll be able to ensure a better mobile experience for your customers, partners and end users; deliver higher quality mobile apps faster and at a lower cost; better serve the mobility management needs of your broad range of IT stakeholders from DevOps to IT Security to Support; and, do so without creating new silos to manage.

More Stories By Bill Talbot

Bill Talbot is a Vice President of Product Marketing for CA Technologies. He has over 15 years of B-to-B marketing, sales and alliance development experience. Prior to CA Technologies, he founded and ran VIA Consulting, a marketing services firm that helped high tech businesses transition from being product-centric to customer-focused. He also has held senior marketing and business development roles at Uplogix, GoldenGate Software (Oracle) and BMC Software.

Bill earned a BA from Boston University, and an MBA with a focus on high tech marketing from The University of Texas at Austin. In his spare time he enjoys being outdoors, live music and chasing around his two red-headed, rambunctious boys. Follow Bill on Twitter: @btalbotjr

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