Welcome!

Java IoT Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Elizabeth White, Liz McMillan

Related Topics: @DevOpsSummit, Java IoT, Agile Computing

@DevOpsSummit: Blog Feed Post

User Experience and Monetization By @DenisGoodwin | @DevOpsSummit #APM #DevOps

The first step to understanding user experience with your site, is knowing that it's available

Finding the Balance Between User Experience and Monetization
by Denis Goodwin

Who would have thought that providing a better experience for people viewing internet content would be so controversial?  You may know by now that Apple announced a new Safari release bringing content blocking extensions to iOS and Mac OSX, emphasizing user experience and the impact of 3rd parties on performance, battery life and data consumption. The uproar over this is largely focused on advertising and the monetary effects on the publishing ecosystem.

You can read more about that here: http://fortune.com/2015/07/08/apple-ad-block-ios/

Dean Murphy Creates a Blocker and Improves Mobile Performance
Dean Murphy created a blocker and looked at the mobile performance on IMore.

"After turning off all third party scripts, the homepage took 2 seconds to load, down from 11 seconds. Also, the network activity stopped as soon as the page loaded so it should be less strain on the battery." Dean Murphy, An hour with Safari Content Blocker in iOS 9

John Gruber Reacts

"Advertising should have minimal effect on page load times and device battery life. Advertising should be respectful of the user's time, attention, and battery life. The industry has gluttonously gone the other way. With Safari Content Blockers, Apple is poised to allow users to fight back. Apple has zeroed in on what we need: not a way to block ads per se, but a way to block obnoxious JavaScript code. A reckoning is coming." John Gruber, Safari Content Blocker, Before and After

Balance of Site Performance and Monetization
The ability for publishers to find the balance of site performance and monetization is reliant on them having the tools which provide visibility into that performance and the effects of both third parties and the vendors they choose. Using a synthetic performance monitoring tool such as Alertsite, we can look at iMore.com and understand such effects.

The first step to understanding user experience with your site, is knowing that it's available. The chart below shows that the home page is available and loading in less than two seconds, but it's not enough. It's like monitoring with the ad blocker engaged- you have no visibility to the user experience resulting from the extra third-party content and javascript execution.

mon1

mon2

To dive into the additional data we need, we look at the iMore waterfall chart below derived from real browser monitoring. This shows me all of the page components and their impact on performance/user experience (note that the included screenshot reflects only ¼ of the entire page content).  This insight allows me to start making decisions on what I want to keep/remove from my site, to optimize both performance and monetization.

mon3

So it is obvious that all these third party items affect the performance of your website.  When you are talking about performance there are three parts- is the web application available - is it running?  Is the response correct - is the page loading but it's loading a 404 error?  Is it fast?

The chart below shows the difference between first party content and third party content for a two-step AlertSite monitor of iMore's site running on Firefox.  Response time for hosted first party content is under 10 seconds.  The aggregate response time of third party content is closer to 30 seconds - roughly 3X the actual site content.  Using this chart along with the waterfall, I have the insight needed to optimize user experience.

User Experience is the point, and it's what we do
End user experience is of paramount importance- after 3 seconds your end users leave, or lash out on public forums about their frustration, costing you revenue.

Another aspect of user experience in an increasingly mobile world that must be considered is the impact of all this 3rd party content processing and data flow on battery life and data consumption. If you are accurately monitoring the user experience you'll be in a better position to control the total user experience as well.

If your website or application is frustratingly slow or impacts device battery life and data consumption, then your ability to serve ad inventory is compromised.

It is going to be ever more important to understand and take proactive control over the total user experience.  If you don't, your users will do it for you.

Stay tuned for another installment on this subject where we focus on the monetary ecosystem.

Read more: http://www.businessinsider.com/apple-ios9-to-allow-ad-blocking-on-iphones-and-ipads-2015-6#ixzz3fUmeqTsV

Read the original blog entry...

More Stories By SmartBear Blog

As the leader in software quality tools for the connected world, SmartBear supports more than two million software professionals and over 25,000 organizations in 90 countries that use its products to build and deliver the world’s greatest applications. With today’s applications deploying on mobile, Web, desktop, Internet of Things (IoT) or even embedded computing platforms, the connected nature of these applications through public and private APIs presents a unique set of challenges for developers, testers and operations teams. SmartBear's software quality tools assist with code review, functional and load testing, API readiness as well as performance monitoring of these modern applications.

IoT & Smart Cities Stories
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...