Welcome!

Java Authors: Sematext Blog , Elizabeth White, Gilad Parann-Nissany, Noel Wurst, Michael Bushong

Related Topics: Eclipse

Eclipse: Article

Coremetrics Reveals the Face of the New Marketer at Its Client Summit 2007

Clients, partners and industry experts meet in New Orleans to share and learn best practices for eBusiness success

SAN MATEO, Calif., March 30 /PRNewswire/ -- Coremetrics, the leading provider of online marketing optimization solutions, hosted its annual Client Summit -- Revealing the Face of the New Marketer -- last week in New Orleans. More than 250 eBusiness professionals met to explore the digital marketing industry and learn best practices for online success through keynotes, client case studies, advanced training sessions and product demonstrations, as well as a preview into Coremetrics' long term roadmap. The conference drew attendees from a variety of industries and more than 100 industry leading companies, including Bank of America, W.W. Grainger, Circuit City, Staples, The Weather Channel, Williams-Sonoma, Kodak Gallery, Victoria's Secret, and IBM.

Coremetrics President and CEO Joe Davis kicked off the event by revealing the face of the new marketer, sharing online marketing trends. He was followed by Adam Sarner from Gartner who discussed the growing importance of marketing to the overall organization. Keynotes also included John Squire, Coremetrics Senior Vice President, who shared Coremetrics product vision and roadmap and Bryan Eisenberg, co-founder of Future Now, Inc., who provided techniques for improving conversion.

Best practices sessions, co-presented by Coremetrics experts and its clients, delivered actionable insights into using web analytics and precision marketing solutions to optimize eBusiness success. Topics ranged from Web 2.0, Behavioral Targeting and Search, to Multichannel Marketing, Measuring Key Site Events and more. Client case studies from Anthropologie, Benchmark Brands, Circuit City, Eckler's, Hanover Direct, IBM.com, Macy's, People to People, PETCO, Pottery Barn, Quicken Loans, QVC, and Victoria's Secret illustrated demonstrated success.

Clients also had the opportunity to participate in advanced training sessions focused on paid search optimization, managing site tools, effectively performing and measuring site a/b tests, retention marketing, analyzing conversion funnels and landing page optimization.

Coremetrics continued to recognize its client "A-List" award winners, recognizing the brands, which have shown an exceptional commitment to leveraging web data within their organization and have demonstrated the ability to act on that data to move their business forward. The "A-List" represents, not just leaders in online marketing, merchandising, and site design, but companies that have delivered a consistent track record of business success and have set a new bar for achievement in eCommerce. This year's recipients included Anthropologie for "Ambition," Macys.com for "Alliance," an Internet Retailer Top 20 for "Adoption," and Bass Pro Shops for "Achievement."

The popular Ask the Experts area hosted by a Coremetrics team of dedicated analysts and product managers showcased ways to maximize ROI, implement advanced applications of LIVE Profiles, revamp paid and natural search programs, and drive strategic change through the use of Coremetrics. Attendees received a sneak peek at the next two releases of Coremetrics as well as advancements in Coremetrics Search, Coremetrics Search Engine Optimization, Coremetrics Marketplace, and new user interface enhancements. YourAmigo Vice President of Global Sales & Marketing Gary Smith described his experience at Client Summit. "The quality of conversations with customers at Coremetrics' Client Summit was fantastic. There was tremendous interest and enthusiasm for the new Coremetrics SEO solution, powered by YourAmigo, and we are really looking forward to attending next year."

Twenty Coremetrics partners demonstrated integrated, closed-loop online marketing systems for eBusiness initiatives. Sponsoring partners included Bazaarvoice, BizRate Research, Brulant, Catapult by Coe-Truman Technologies, Commission Junction, e-Dialog, Endeca, Exmplar, Instant Service, Mercado, Offermatica, Optimost, Responsys, Silverpop, and Yesmail who benefited from significant networking opportunities. "This year's Coremetrics Client Summit was truly a memorable event," stated Optimost Director of Marketing Kevin Patterson. "I was extremely impressed by the quality of the attendees, and the schedule gave us plenty of opportunities to have very productive conversations with customers, prospects, and partners throughout the event."

"The Coremetrics' Client Summit is a great venue for meeting with leading edge marketers that have a common interest in utilizing analytics for better eCommerce marketing initiatives. Exmplar continues to participate as we re-engage with existing clients and always meet new, highly qualified and interested potential partners. The summit is well organized, managed and structured for significant networking time," said Exmplar Vice President of Sales Diane Turner.

Coremetrics President and CEO Joe Davis emphasized the importance of online marketers keeping pace with today's rapidly changing marketplace. "We are committed to helping our clients leverage new technologies to create the ultimate visitor experience," said Davis. "Feedback from our clients indicates that the Coremetrics Client Summit 2007 was an unqualified success. The message was clear -- attendees are poised to adopt best practices for getting the most from their web analytics."

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721- CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

Coremetrics

CONTACT: Press/Analyst Inquiries, Louise Tipton of LEWIS PR for
Coremetrics, +1-415-992-4400, or [email protected], or
[email protected]

Web site: http://www.coremetrics.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...