Welcome!

Java IoT Authors: PagerDuty Blog, Pat Romanski, David Paquette, SmartBear Blog, Elizabeth White

Related Topics: Eclipse

Eclipse: Article

Coremetrics Reveals the Face of the New Marketer at Its Client Summit 2007

Clients, partners and industry experts meet in New Orleans to share and learn best practices for eBusiness success

SAN MATEO, Calif., March 30 /PRNewswire/ -- Coremetrics, the leading provider of online marketing optimization solutions, hosted its annual Client Summit -- Revealing the Face of the New Marketer -- last week in New Orleans. More than 250 eBusiness professionals met to explore the digital marketing industry and learn best practices for online success through keynotes, client case studies, advanced training sessions and product demonstrations, as well as a preview into Coremetrics' long term roadmap. The conference drew attendees from a variety of industries and more than 100 industry leading companies, including Bank of America, W.W. Grainger, Circuit City, Staples, The Weather Channel, Williams-Sonoma, Kodak Gallery, Victoria's Secret, and IBM.

Coremetrics President and CEO Joe Davis kicked off the event by revealing the face of the new marketer, sharing online marketing trends. He was followed by Adam Sarner from Gartner who discussed the growing importance of marketing to the overall organization. Keynotes also included John Squire, Coremetrics Senior Vice President, who shared Coremetrics product vision and roadmap and Bryan Eisenberg, co-founder of Future Now, Inc., who provided techniques for improving conversion.

Best practices sessions, co-presented by Coremetrics experts and its clients, delivered actionable insights into using web analytics and precision marketing solutions to optimize eBusiness success. Topics ranged from Web 2.0, Behavioral Targeting and Search, to Multichannel Marketing, Measuring Key Site Events and more. Client case studies from Anthropologie, Benchmark Brands, Circuit City, Eckler's, Hanover Direct, IBM.com, Macy's, People to People, PETCO, Pottery Barn, Quicken Loans, QVC, and Victoria's Secret illustrated demonstrated success.

Clients also had the opportunity to participate in advanced training sessions focused on paid search optimization, managing site tools, effectively performing and measuring site a/b tests, retention marketing, analyzing conversion funnels and landing page optimization.

Coremetrics continued to recognize its client "A-List" award winners, recognizing the brands, which have shown an exceptional commitment to leveraging web data within their organization and have demonstrated the ability to act on that data to move their business forward. The "A-List" represents, not just leaders in online marketing, merchandising, and site design, but companies that have delivered a consistent track record of business success and have set a new bar for achievement in eCommerce. This year's recipients included Anthropologie for "Ambition," Macys.com for "Alliance," an Internet Retailer Top 20 for "Adoption," and Bass Pro Shops for "Achievement."

The popular Ask the Experts area hosted by a Coremetrics team of dedicated analysts and product managers showcased ways to maximize ROI, implement advanced applications of LIVE Profiles, revamp paid and natural search programs, and drive strategic change through the use of Coremetrics. Attendees received a sneak peek at the next two releases of Coremetrics as well as advancements in Coremetrics Search, Coremetrics Search Engine Optimization, Coremetrics Marketplace, and new user interface enhancements. YourAmigo Vice President of Global Sales & Marketing Gary Smith described his experience at Client Summit. "The quality of conversations with customers at Coremetrics' Client Summit was fantastic. There was tremendous interest and enthusiasm for the new Coremetrics SEO solution, powered by YourAmigo, and we are really looking forward to attending next year."

Twenty Coremetrics partners demonstrated integrated, closed-loop online marketing systems for eBusiness initiatives. Sponsoring partners included Bazaarvoice, BizRate Research, Brulant, Catapult by Coe-Truman Technologies, Commission Junction, e-Dialog, Endeca, Exmplar, Instant Service, Mercado, Offermatica, Optimost, Responsys, Silverpop, and Yesmail who benefited from significant networking opportunities. "This year's Coremetrics Client Summit was truly a memorable event," stated Optimost Director of Marketing Kevin Patterson. "I was extremely impressed by the quality of the attendees, and the schedule gave us plenty of opportunities to have very productive conversations with customers, prospects, and partners throughout the event."

"The Coremetrics' Client Summit is a great venue for meeting with leading edge marketers that have a common interest in utilizing analytics for better eCommerce marketing initiatives. Exmplar continues to participate as we re-engage with existing clients and always meet new, highly qualified and interested potential partners. The summit is well organized, managed and structured for significant networking time," said Exmplar Vice President of Sales Diane Turner.

Coremetrics President and CEO Joe Davis emphasized the importance of online marketers keeping pace with today's rapidly changing marketplace. "We are committed to helping our clients leverage new technologies to create the ultimate visitor experience," said Davis. "Feedback from our clients indicates that the Coremetrics Client Summit 2007 was an unqualified success. The message was clear -- attendees are poised to adopt best practices for getting the most from their web analytics."

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721- CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

Coremetrics

CONTACT: Press/Analyst Inquiries, Louise Tipton of LEWIS PR for
Coremetrics, +1-415-992-4400, or [email protected], or
[email protected]

Web site: http://www.coremetrics.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.