Welcome!

Java IoT Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui

Related Topics: Java IoT

Java IoT: Blog Post

Battle In The Making

We're witnessing unprecedented demand for e-business solutions of every stripe

Portals, e-commerce sites, B2B commerce and so on...we're witnessing unprecedented demand for e-business solutions of every stripe as companies rush to put their businesses on the Web. With Y2K now out of the way, this has become the top IT priority.

In the past many of these solutions have been built on top of IRM (Internet Relationship Management) products such as Vignette and BroadVision whose primary specialization has been content management and personalization. For early Web sites, mostly serving up static content, this was sufficient. But once the basic site is up and running, demand quickly shifts to more data-driven applications in which customers can place orders, see inventory, book travel, track packages and the like. This requires the ability to develop highly scalable, enterprise-class Web applications that can access existing corporate data and applications and provide high-end transactional capabilities. This kind of capability is available only from application server and solutions vendors.

Because of the demand for both content management/personalization and back-end data access/transactions, we're about to see a collision between these two markets. In particular, almost every application server vendor has begun developing e-business solutions that include IRM functionality based on top of their application servers to meet the demand from their clients for more prebuilt functionality.

An important backdrop to this upcoming battle is the advent of an extremely important industry standard, J2EE (Java 2 Platform, Enterprise Edition), that standardizes the way application servers should work. This standard has been uniformly adopted by almost every application server vendor, and is being enthusiastically adopted as the standard for Web development by much of corporate America.

J2EE is creating tidal waves in the Web application marketplace just as SQL did when it swamped all other relational databases.

Prior to the standard, Web software companies - including IRM vendors such as Vignette and BroadVision - wrote their own servers to support their applications and frequently spent as much as 70% of their energy on doing so. These were proprietary, with weak architectures missing important features such as distributed objects, transactions, standardized data access and message queuing. Furthermore, they provided proprietary scripting languages that weren't up to the task of writing serious enterprise applications. Today no software company in its right mind would write its own proprietary server. It would simply write to the J2EE standard and support the leading J2EE servers in the market.

Because of the availability of J2EE standardized servers, there's a backlash at customer sites against the proprietary server architectures. Organizations standardizing on J2EE want to use this architecture for all their e-business applications. That way they invest in learning a single skillset that can be used across all projects, and they're easily able to find developers who already know the J2EE standard. They're also able to use a much wider range of development tools since products such as Rational Rose and Macromedia DreamWeaver are adapted to support the J2EE standard. In addition, they can purchase add-on components and prebuilt software modules from third-party vendors that comply with the J2EE standard.

As the content management/personalization vendors collide with the application server vendors, you can see a major battle brewing. At stake is the huge e-business platform market. In the one corner are Vignette, BroadVision and similar products, built on a proprietary architecture with weak scripting capabilities. In the other corner are the application server vendors who are moving into e-business solutions, leveraging their strong architecture.

The obvious move for the existing IRM vendors is to rewrite their products to be J2EE compliant. Companies such as Vignette are describing multiphase plans to do something like this. But it's a difficult task that may well take years to accomplish correctly, during which time it may be close to impossible to simultaneously evolve their solutions functionality at a rapid pace. Probable outcome: loss of momentum and marketshare.

Several application server vendors are already pursuing the strategy of adding e-business solutions to their product line and moving into the complete e-business platform space. Not all will be successful, since the solutions skillset differs from the systems skillset that most possess. This sets the stage for a series of important new battles: it'll shortly become clear that an application server without an IRM layer offering higher-level solutions functionality such as content management, personalization, user profiling and shopping baskets will no longer be considered adequate.

Buyers are placing more and more emphasis on this part of the vendor's offering, and view the J2EE application server as a standardized component that isn't highly differentiated from one player to the next. So the winners will be those who best understand the requirements in this solutions area and who move fastest to create the appropriate product offering.

Ultimately, an interesting battle will start to evolve between the traditional IRM vendors and the new application server-based IRM offerings. As the application server vendors reach critical mass with their functionality, we'll see them begin to take significant market share away from the traditional vendors because their industry-standard application server-based solutions will be more complete and will offer far greater flexibility and customizability.

More Stories By David Skok

David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. He started his first company in 1977 at age 22. Since then he has founded a total of four separate companies and performed one turn-around. Three of these companies went public.

Skok joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. His work as a value added investor is best known for helping JBoss take its Open Source business to a successful exit with its sale to Red Hat, and for helping AppIQ, Tabblo and Diligent Technologies, which have all had successful exits, from their inceptions to their acquisitions by HP and IBM.

He serves on the boards of Digium (makers of the very popular Asterisk Open Source PBX/telephony software), CloudSwitch, Enservio, OpenSpan, Solidworks, VideoIQ, and HubSpot. In addition to his broad focus on enterprise software, he is specifically focused on the areas of cloud computing, Open Source, Software as a Service (SaaS), marketing automation, virtualization, storage, and data center automation.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.