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Interwoven Accelerates Momentum in the Digital Asset Management Market with Release of Interwoven MediaBin 4.6 and Continued Customer Acquisition

Interwoven Accelerates Momentum in the Digital Asset Management Market with Release of Interwoven MediaBin 4.6 and Continued Cus

SAN FRANCISCO, April 25 /PRNewswire-FirstCall/ -- Interwoven GearUp 2007 Conference -- Interwoven, Inc. , a global leader in content management solutions, today announced a new version of its award-winning digital asset management product, Interwoven MediaBin 4.6, as well as continued momentum and success in the Digital Asset Management (DAM) market. MediaBin 4.6 is also a key component of the Interwoven Brand Management Solution, also announced today (see related press release: Interwoven Brand Management Solution Helps Companies Increase Brand Value Through Greater Agility and Consistency).

(Logo: http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO )

With the proliferation of new media, new forms of content and new delivery channels, Digital Asset Management technology has become a top investment priority for marketing organizations. In a Web 2.0 world, companies are demanding a more streamlined approach to the management and delivery of marketing messages and brand imagery across the full spectrum of communications media.

"Ultimately, all content will be managed at a more granular object level -- very much like digital asset management (DAM) does today," said Toby Bell, research vice president at Gartner. "Combining DAM and Web Content Management (WCM) technologies and disciplines to better manage all forms of content, and to better engage a business's external audiences, will drive faster growth in those markets. Gartner expects interest and investment in DAM to outpace the overall ECM market over the next several years as microcontent and commerce strategies merge."

Interwoven can attest to this growth with the addition of many new brand name customers over the past two quarters. A partial list of new MediaBin customers includes Culinary Institute of America, Clear Channel Outdoor, EMAK Worldwide Inc, Mannatech, and Sikorsky Aircraft (a division of UTC Corp), to name a few. Meanwhile, numerous existing customers have invested further and expanded their current implementations due to their positive experiences with MediaBin, including adidas Group, Avaya, Boeing, Clorox, Cole Haan, Harrah's Entertainment, Lucille Packard Children's Hospital, SKY Italia, Ubisoft, Wartsila, Yamaha Corporation, and Yamaha Motor Corporation, among others.

"For Ubisoft, MediaBin has saved our people a significant number of hours in searching for approved digital assets," said Allen Adler, vice president of creative services at Ubisoft. "We use MediaBin to manage all of our brand assets and to provide our sales, marketing and PR teams, as well as external business partners, with self-service access to the materials they need. We are looking forward to the new capabilities of MediaBin 4.6 and are impressed by Interwoven's dedication to meeting our needs."

"Interwoven works with many of the world's top brand names" said Ben Kiker, chief marketing officer at Interwoven. "Now more than ever, these companies are relying on rich, persuasive content to both differentiate themselves and win over new customers. MediaBin is helping marketing teams around the world deliver a more consistent and compelling customer experience by effectively managing, distributing, and publishing the thousands of customer-facing digital assets used to promote their products and brands."

The new functionality introduced in MediaBin 4.6 is designed to meet the demanding needs of creative services and marketing teams. The product update encompasses numerous new capabilities, performance enhancements, and usability refinements including:

-- OS Support for Windows Vista & Office 2007 -- Updated browser support for Internet Explorer 7 and Firefox 2.0 -- Server optimizations for Oracle 10i & Microsoft SQL Server 2005 -- New support for Digital Camera RAW file formats and the Digital Negative (DNG) specification -- New support of CAD and 3D modeling file formats -- Numerous usability refinements within Web, Windows and Mac clients

"Our implementation of Interwoven MediaBin product has had a profound affect upon our organization. MediaBin has helped us to accelerate and control our distribution of electronic marketing materials. We're now planning for expanded usage of MediaBin around the globe," said Jeff Mandell, manager, multimedia services at Synthes, a leading global medical device company. "We have also tested the new version of MediaBin, and we're particularly eager to utilize the new support for 2D and 3D CAD files. This capability will further speed our process for developing marketing collateral based upon early product imagery coming from our engineering teams."


Interwoven MediaBin 4.6 will be available in May 2007. The new product will be featured at the company's annual customer conference, GearUp 2007, to be held April 25 - 27 at the Palace Hotel in San Francisco. Nearly 1,000 members of the Interwoven community -- customers, partners, prospects and employees -- will attend the conference themed "GearUp for Growth" which will include several tracks on Interwoven MediaBin and the Interwoven Brand Management Solution. In addition, Allen Adler, vice president of creative services at Ubisoft, will present a case study of their MediaBin implementation. For more information on GearUp 2007, please visit http://www.interwoven.com/gearup.

About Interwoven

Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, over 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 19,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com/.

Interwoven, Inc.

CONTACT: Danielle Hamel of Interwoven, Inc., +1-408-530-7043,
[email protected]

Web site: http://www.interwoven.com/

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